Global Bath Soap Market by Categories (Conventional and Organic), Forms (Liquid and Solid), Types (Non-medicated and Medicated), Distribution Channels (E-commerce and Retail Stores), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) Forecasts, 2021-2028

The global bath soap market is projected to expand at a substantial CAGR during the forecast period, between 2021 and 2028. Bath soaps are used for the purpose of cleansing the skin and maintaining personal hygiene. These products are used during shower or baths to keep the body free of dirt or chemicals. The soaps are primarily made up of cleansing or emulsifying agent, such as alkali or potassium salts, integrated with different scents. Various brands have launched their line of bath soaps in aromatic scents and designs to cater the requirements of consumers.

Market Trends, Drivers, Restraints, and Opportunities

• Increasing prevalence of cleanliness and personal hygiene primarily drive the market.
• The adoption of various scents and flavors in bath soaps such as floral, essential oils, and organic substances have propelled the market growth in the recent years.
• Development of a range of bath soap items such as bar soaps, shower gels, ayurvedic soaps, and bath bombs is positively influencing the market growth.
• Rising penetration of the Internet and the increasing prevalence of online shopping has fueled the demand for bath soaps.
• The COVID-19 pandemic has negatively impacted the market as it resulted in untimely and irregular functioning of supply chain..
• Rising pollution levels cause harm to the skin and attract more germs and chemicals, which increases the demand for bath soaps.
• The focus of key players on launching biodegradable packaging materials and organic soaps, aided with unique and sweet scents is projected to provide lucrative opportunities for the market growth.   

Scope of the Report

The report on the global bath soap market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Global Bath Soap Market Segment Insights

Rising prevalence and demand drives the organic soaps segment

Based on categories, the bath soap market can be bifurcated into conventional and organic. The organic segment is projected to expand at a significant CAGR during the forecast period owing to the rising demand for organic hygiene products. Organic soaps include various natural and biological agents such as aloe vera, plant extracts, glycerin, and natural essential oils. Unlike the chemical bath soaps, organic soaps do not hamper the skin and don’t include any harsh preservatives. The rising prevalence of organic soaps can be attributed to the increasing awareness among consumers regarding the benefits of natural and organic products.

Liquid segment is projected to grow at a robust rate during the forecast period

On the basis of forms, the market can be categorized as liquid and solid. The liquid segment is forecasted to grow at a substantial rate during the projected period owing to the rising demand for liquid soaps among the consumers. The integration of liquid soaps such as body washes, shower gels, and others have propelled the growth of the market. Additionally, various natural ingredients such as essential oils, floral scents and natural extracts help in exfoliating the skin and cleaning pores of the skin.

Medicated segment has gained momentum in the recent years

Based on types, the market can be divided into medicated and non-medicated. The medicated segment exhibited a significant growth in 2020 owing to rising use of medicated soaps by the consumers amidst the COVID-19 pandemic. These soaps contain a group of medicines and antifungal properties that not only keep the skin clean but also protect it from fungus or infections. Rising COVID-19 cases globally encouraged people to use ayurvedic and medicated soaps to wash off any infections that may stick to the skin. Medicated soaps help in killing any germs and also treat any skin issues.

Rising penetration of the Internet drives the E-commerce segment

On the basis of distribution channels, the market can be segmented into e-commerce and retail stores. The e-commerce segment has gained momentum in the recent years due to the rising use of online apps and websites to access bath soaps and buy them efficiently and without the use of cash. The options available to pay online and easily buy commodities including bath soaps has propelled the growth of the market segment. Moreover, the growth of online businesses and various startups have encouraged key players to open their own websites for people to buy their products online.

Asia Pacific to expand at a healthy CAGR during the forecast period

In terms of regions, the global bath soap market can be classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is projected to expand at a substantial growth in the coming years owing to the rise in population and urbanization in developing countries such as India, China, and Japan. The presence of key players in the region and the increasing investments by these key players in new product development to drive the market growth. The market in North America is projected to expand at a robust rate owing to the adoption of personal grooming products by the consumers in the US and Canada.

Segments

By Categories

• Conventional
• Organic

By Forms

• Liquid
• Solid

By Types

• Non-medicated
• Medicated

By Distribution Channels

• E-commerce
• Retail Stores

By Regions

• North America
• Europe
• Latin America
• Asia Pacific
• Middle East & Africa

By Key Players

• The Procter & Gamble Company
• Unilever
• Colgate-Palmolive Company
• Forest Essentials
• Khadi Natural
• A Wild Bar Soap
• Truly’s Natural Products

Competitive Landscape

Key players in the global bath soap market include The Procter & Gamble Company; Unilever; Colgate-Palmolive Company; Forest Essentials; Khadi Natural; A Wild Bar Soap; and Truly’s Natural Products. These players are widely engaged in various business development strategies including mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence and expand their consumer base globally.