The global bath soap market is projected to expand at a substantial CAGR during the forecast period, between 2021 and 2028. Bath soaps are used for the purpose of cleansing the skin and maintaining personal hygiene.
These products are used during shower or baths to keep the body free of dirt or chemicals. The soaps are primarily made up of cleansing or emulsifying agent, such as alkali or potassium salts, integrated with different scents. Various brands have launched their line of bath soaps in aromatic scents and designs to cater the requirements of consumers.
The report on the global bath soap market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Attributes |
Details |
Report Title |
Bath Soap Market – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2020 |
Historic Data |
2018 & 2019 |
Forecast Period |
2021–2028 |
Segmentation |
Categories (Conventional and Organic), Forms (Liquid and Solid), Types (Non-medicated and Medicated), Distribution Channels (E-commerce and Retail Stores) |
Regional Scope |
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa |
Report Coverage |
Market Scope, Analysis, Share, Competitive Analysis, Growth Facts, Restraints, Opportunities, and Revenue Forecast |
Key Players Covered in the Report |
The Procter & Gamble Company; Unilever; Colgate-Palmolive Company; Forest Essentials; Khadi Natural; A Wild Bar Soap; and Truly’s Natural Products |
Based on categories, the bath soap market can be bifurcated into conventional and organic. The organic segment is projected to expand at a significant CAGR during the forecast period owing to the rising demand for organic hygiene products. Organic soaps include various natural and biological agents such as aloe vera, plant extracts, glycerin, and natural essential oils. Unlike the chemical bath soaps, organic soaps do not hamper the skin and don’t include any harsh preservatives. The rising prevalence of organic soaps can be attributed to the increasing awareness among consumers regarding the benefits of natural and organic products.
On the basis of forms, the market can be categorized as liquid and solid. The liquid segment is forecasted to grow at a substantial rate during the projected period owing to the rising demand for liquid soaps among the consumers. The integration of liquid soaps such as body washes, shower gels, and others have propelled the growth of the market. Additionally, various natural ingredients such as essential oils, floral scents and natural extracts help in exfoliating the skin and cleaning pores of the skin.
Based on types, the market can be divided into medicated and non-medicated. The medicated segment exhibited a significant growth in 2020 owing to rising use of medicated soaps by the consumers amidst the COVID-19 pandemic. These soaps contain a group of medicines and antifungal properties that not only keep the skin clean but also protect it from fungus or infections. Rising COVID-19 cases globally encouraged people to use ayurvedic and medicated soaps to wash off any infections that may stick to the skin. Medicated soaps help in killing any germs and also treat any skin issues.
On the basis of distribution channels, the market can be segmented into e-commerce and retail stores. The e-commerce segment has gained momentum in the recent years due to the rising use of online apps and websites to access bath soaps and buy them efficiently and without the use of cash. The options available to pay online and easily buy commodities including bath soaps has propelled the growth of the market segment. Moreover, the growth of online businesses and various startups have encouraged key players to open their own websites for people to buy their products online.
In terms of regions, the global bath soap market can be classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is projected to expand at a substantial growth in the coming years owing to the rise in population and urbanization in developing countries such as India, China, and Japan. The presence of key players in the region and the increasing investments by these key players in new product development to drive the market growth. The market in North America is projected to expand at a robust rate owing to the adoption of personal grooming products by the consumers in the US and Canada.
Key players in the global bath soap market include The Procter & Gamble Company; Unilever; Colgate-Palmolive Company; Forest Essentials; Khadi Natural; A Wild Bar Soap; and Truly’s Natural Products. These players are widely engaged in various business development strategies including mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence and expand their consumer base globally.
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