Report Description
Bath Soap Market Outlook 2031
The global bath soap market size was valued at USD 22.8 Billion in 2022 and is anticipated to reach USD 34.47 Billion by 2031, expanding at a CAGR of 4.7% during the forecast period, 2023 – 2031. Bath soaps are used for the purpose of cleansing the skin and maintaining personal hygiene.
These products are used during shower or baths to keep the body free of dirt or chemicals. The soaps are primarily made up of cleansing or emulsifying agent, such as alkali or potassium salts, integrated with different scents. Various brands have launched their line of bath soaps in aromatic scents and designs to cater the requirements of consumers.
Bath Soap Market Trends, Drivers, Restraints, and Opportunities
- Increasing prevalence of cleanliness and personal hygiene primarily drive the market.
- The adoption of various scents and flavors in bath soaps such as floral, essential oils, and organic substances have propelled the market growth in the recent years.
- Development of a range of bath soap items such as bar soaps, shower gels, ayurvedic soaps, and bath bombs is positively influencing the market growth.
- Rising penetration of the Internet and the increasing prevalence of online shopping has fueled the demand for bath soaps.
- The COVID-19 pandemic has negatively impacted the market as it resulted in untimely and irregular functioning of supply chain..
- Rising pollution levels cause harm to the skin and attract more germs and chemicals, which increases the demand for bath soaps.
- The focus of key players on launching biodegradable packaging materials and organic soaps, aided with unique and sweet scents is projected to provide lucrative opportunities for the market growth.
Scope of Bath Soap Market Report
The report on the global bath soap market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Attributes
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Details
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Report Title
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Bath Soap Market – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016-2021
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Forecast Period
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2023–2031
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Segmentation
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Categories (Conventional and Organic), Forms (Liquid and Solid), Types (Non-medicated and Medicated), Distribution Channels (E-commerce and Retail Stores)
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Regional Scope
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Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
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Report Coverage
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Market Scope, Analysis, Share, Competitive Analysis, Growth Facts, Restraints, Opportunities, and Revenue Forecast
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Key Players Covered in the Report
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The Procter & Gamble Company; Unilever; Colgate-Palmolive Company; Forest Essentials; Khadi Natural; A Wild Bar Soap; and Truly’s Natural Products
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Bath Soap Market Segment Insights
Categories Segment Analysis
Based on categories, the bath soap market can be bifurcated into conventional and organic. The organic segment is projected to expand at a significant CAGR during the forecast period owing to the rising demand for organic hygiene products. Organic soaps include various natural and biological agents such as aloe vera, plant extracts, glycerin, and natural essential oils. Unlike the chemical bath soaps, organic soaps do not hamper the skin and don’t include any harsh preservatives. The rising prevalence of organic soaps can be attributed to the increasing awareness among consumers regarding the benefits of natural and organic products.
Forms Segment Analysis
On the basis of forms, the market can be categorized as liquid and solid. The liquid segment is forecasted to grow at a substantial rate during the projected period owing to the rising demand for liquid soaps among the consumers.
The integration of liquid soaps such as body washes, shower gels, and others have propelled the growth of the market. Additionally, various natural ingredients such as essential oils, floral scents and natural extracts help in exfoliating the skin and cleaning pores of the skin.
Types Segment Analysis
Based on types, the market can be divided into medicated and non-medicated. The medicated segment exhibited a significant growth in 2020 owing to rising use of medicated soaps by the consumers amidst the COVID-19 pandemic. These soaps contain a group of medicines and antifungal properties that not only keep the skin clean but also protect it from fungus or infections.
Rising COVID-19 cases globally encouraged people to use ayurvedic and medicated soaps to wash off any infections that may stick to the skin. Medicated soaps help in killing any germs and also treat any skin issues.
Distribution Channels Segment Analysis
On the basis of distribution channels, the market can be segmented into e-commerce and retail stores. The e-commerce segment has gained momentum in the recent years due to the rising use of online apps and websites to access bath soaps and buy them efficiently and without the use of cash.
The options available to pay online and easily buy commodities including bath soaps has propelled the growth of the market segment. Moreover, the growth of online businesses and various startups have encouraged key players to open their own websites for people to buy their products online.
Regional Analysis
In terms of regions, the global bath soap market can be classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is projected to expand at a substantial growth in the coming years owing to the rise in population and urbanization in developing countries such as India, China, and Japan.
The presence of key players in the region and the increasing investments by these key players in new product development to drive market growth. The market in North America is projected to expand at a robust rate owing to the adoption of personal grooming products by the consumers in the US and Canada.
Segments
Categories
Forms
Types
Distribution Channels
Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
Key Players
Competitive Landscape
Key players in the global bath soap market share include The Procter & Gamble Company; Unilever; Colgate-Palmolive Company; Forest Essentials; Khadi Natural; A Wild Bar Soap; and Truly’s Natural Products. These players are widely engaged in various business development strategies including mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence and expand their consumer base globally.

Table Of Content
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Bath Soap Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Bath Soap Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Bath Soap Market - Supply Chain
4.5. Global Bath Soap Market Forecast
4.5.1. Bath Soap Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Bath Soap Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Bath Soap Market Absolute $ Opportunity
5. Global Bath Soap Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Bath Soap Market Size and Volume Forecast by Types
5.3.1. Non-medicated
5.3.2.
Medicated
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Bath Soap Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Bath Soap Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Bath Soap Demand Share Forecast, 2019-2026
7. North America Bath Soap Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Bath Soap Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Bath Soap Market Size and Volume Forecast by Types
7.4.1. Non-medicated
7.4.2.
Medicated
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Bath Soap Demand Share Forecast, 2019-2026
8. Latin America Bath Soap Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Bath Soap Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Bath Soap Market Size and Volume Forecast by Types
8.4.1. Non-medicated
8.4.2.
Medicated
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Bath Soap Demand Share Forecast, 2019-2026
9. Europe Bath Soap Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Bath Soap Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Bath Soap Market Size and Volume Forecast by Types
9.4.1. Non-medicated
9.4.2.
Medicated
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Bath Soap Demand Share Forecast, 2019-2026
10. Asia Pacific Bath Soap Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Bath Soap Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Bath Soap Market Size and Volume Forecast by Types
10.4.1. Non-medicated
10.4.2.
Medicated
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Bath Soap Demand Share Forecast, 2019-2026
11. Middle East & Africa Bath Soap Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Bath Soap Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Bath Soap Market Size and Volume Forecast by Types
11.4.1. Non-medicated
11.4.2.
Medicated
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Bath Soap Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Bath Soap Market: Market Share Analysis
12.2. Bath Soap Distributors and Customers
12.3. Bath Soap Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. The Procter & Gamble Company
12.4.2.
Unilever
12.4.3.
Colgate-Palmolive Company
12.4.4.
Forest Essentials
12.4.5.
Khadi Natural
12.4.6.
A Wild Bar Soap
12.4.7.
Truly’s Natural Products