Global Bath Bomb Market

The Global Bath Bomb Market size was USD 133.04 Billion in 2022 and is likely to reach USD 189.36 Billion by 2031, expanding at a CAGR of 4% during 2023 – 2031. Bath bombs are considered as luxury products, owing to the presence of vegan & organic ingredients, bath salts, essential oils, and others.

Bath bombs are mixtures of ingredients that form bubbles when it becomes wet. Bath bombs include major ingredients such as bicarbonate base and a weak acid, which are not reactive in dry states, but after dissolving in water react vigorously and produce their characteristic fizzing in some minutes. Bath bombs are considered as relaxing, immune-boosting, and detoxifying bathing material. In bath bombs, sodium lauryl sulfate, a lathering agent is used to create bubble foams. Bath bombs are available in a wide range at supermarkets and departmental stores. Additionally, they are prepared at home. Due to its significant demand, many companies invested in machines that increase the production rate of bath bombs. Demand for bath bombs is rising, due to the increasing preference of working women towards cosmetics and aromatherapy.

Market Trends, Drivers, Restraints, and Opportunities

• The global bath bomb market is expected to grow during the forecast period, due to rising disposable income and changing lifestyle patterns across the globe.
• Consumers are investing time and money in self-care activities such as continuous visits to the spa for salt bath soaks, mind-body rebalancing, and others, which is expected to fuel the demand for bath bombs during the forecast period.
• Consumption of bath bombs is rising, due to the increasing influence of social media and advertising by retailers on consumers, which is anticipated to trigger the demand for bath bombs during the forecast period.
• Many key players are offering gifts enclosed in bath bombs to attract customers, which is expected to fuel the demand for bath bombs during the forecast period.
• Bath bombs are enriched with essential oils and made from natural & organic ingredients, which leads to high price of bath bombs. This results in less adoption of bath bombs, restraining the growth of the market.
• Increasing investments by key players for innovations in manufacturing bath soaps is anticipated to create significant growth opportunities for the players in the market during the forecast period.

COVID-19 Analysis:

The outbreak of the COVID-19 pandemic restrained economies across the world, due to the implementation of stringent restrictions on movement. Simultaneously, the imposition of lockdowns caused disparities in the supply chain, transportation, processing, and logistics, thus lowering the demand for bath bombs. Moreover, shutdown of spas and supermarkets led to the reduction of the use of bath bombs.

Scope of the Report:

The report on the global bath bomb market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Segmental Analysis:

Rising consumption of fruity bath bombs to drive the market

Based on fragrance, the market is segmented into fruity, floral, wood-based, seeds & nuts, and others. The fruity segment is expected to acquire a significant market share during the forecast period, due to the rising consumption of fruity fragrance bath bombs, especially for women consumers.

High use of bath bombs in households to drive the market

In terms of applications, the market is classified into household and commercial. The household segment is anticipated to grow at a rapid pace, as most working women use bath bombs in homes for relaxation.

Availability of wide variety of bath bombs in hypermarkets/supermarkets to drive the market

On the basis of distribution channels the market is segregated into hypermarkets/supermarkets, departmental stores, and online. The hypermarkets/supermarkets segment is anticipated to hold a significant market share during the forecast period, as most consumers prefer hypermarkets/supermarkets for purchasing bath bombs and a variety of bath bomb products are available in hypermarkets/supermarkets.

High demand for bath bombs in Europe to drive the market

Based on regions, the global bath bomb market is fragmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The bath bomb market in Europe is anticipated to grow during the forecast period, due to the rising per capita income and real wages. This is expected to trigger the demand for bath bombs in Europe. Consumers who are focused on maintaining their work-life balance are showcasing interest in bath bombs for detoxification and relaxation purposes. Most people in Europe prefer luxury products, as they seek relief on weekends after the hectic schedule during the week.

Segments

Segments Covered in the Report:

By Fragrance

• Fruity, Floral
• Wood-Based
• Seeds & Nuts
• Others

• Household
• Commercial

• Convenience Stores
• Supermarkets and Hypermarkets
• Pharmacies
• Specialty Stores
• Online
• Others

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America

• Lush Ltd.
• Body Shop International Limited
• The Village Company LLC
• Pearl Bath Bombs
• Hugo Naturals
• Level Naturals
• Swanky Sweet Pea
• Heavenly Bubbles Ltd
• The Natural Soap Company
• Oliver Rocket LLC

Competitive Landscape

Key players in global bath bomb bath market include Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC.