Segments - Baby Wipe Dispenser Market by Technology (Manual and Automatic/Touchless), Product Type (Portable, Wall Mounted, and Counter Top), Distribution Channel (Online and Offline), End-user (Residential and Commercial), and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends and, Forecast 2024 – 2032
The global baby wipe dispenser market was valued at USD 184.7 Million in 2023 and is anticipated to reach USD 275.2 Million by 2032, expanding at a CAGR of 4.6% during the forecast period.
A baby wipe dispenser is a container designed to hold and dispense disposable baby wipes. It is made from materials such as silicone and plastic, which are Bisphenol A(BPA) and PVC-free. A baby wipe dispenser helps keep baby wipes safe and moist. A baby wipe dispenser is convenient and durable, featuring a silicon gasket in the lid to keep wipes moist and fresh. Moreover, baby wipe dispensers have become automatic/touchless, lightweight, and compact due to the ongoing advancement in the product.
The demand for automatic baby wipe dispensers is rising, as they provide convenience and enhanced hygiene to busy parents. They deliver pre-moistened wipes and reduce the chance of contamination during cleanup and diaper changes. The user-friendly design of automatic baby wipe dispensers allows for easy usage, making them ideal for busy caretakers managing several responsibilities.
The research report states that the COVID-19 pandemic moderately impacted the market. The COVID-19 pandemic caused disruptions in the supply chain, which led to delays in the production and shipping of baby wipe dispensers. Furthermore, manufacturers of baby wipe dispensers faced a decline in revenue, as they were unable to fulfill the orders promptly and meet the demand, which hampered the market.
The rise in online and contactless shopping trends during the pandemic contributed to the growth of the market. Moreover, children are likely to get infected with viruses and bacteria. Thus, the rising concerns about contiguous infections and bacteria during the pandemic boosted the sale of automatic/touchless baby wipe dispensers, which further bolstered the market.
Demographic trends, such as the increasing population of infants, have a significant impact on the market for baby wipe dispenser. For instance, according to the United Nations, 13.3 million babies were born to mothers under the age of 20 in 2021, accounting for approximately 10% of all births across the globe. Furthermore, currently, there are 11,034,857 infants in the US, accounting for 3.3% of the total population. Thus, as the population of infants rises, the demand for baby wipes increases, as they are beneficial for wiping a baby’s face, hands, and feet without causing any rashes or irritation to the sensitive skin. This rise in the demand for baby wipes significantly influences the demand for dispensers to easily store and use the wipes, contributing to the growth of the market.
Economic conditions considerably impact the baby wipe dispenser market. Economic booms such as reduction in inflation, rise in employment, and rise in the GDP growth rate of the nation lead to a rise in disposable income, which further influences the market. For instance, according to the OECD, the OECD countries' real household income per capita increased by 0.2% in the third quarter of 2022. The rise in individual disposable income encourages them to spend heavily on manual as well as advanced features automatic/touchless baby wipe dispensers to maintain good hygiene of their child.
The rise in geopolitical tensions during economic instability causes supply chain disruptions and trade imbalances. Such uncertain economic conditions affect the production and distribution of the products, which affects the market.
The rise in the demand for baby wipes significantly drives the baby wipe dispenser market. The demand for baby wipes is primarily driven by the increasing concerns and awareness among parents about the safety and hygiene of their child care. Baby wipes are increasingly crucial for newborn babies and toddlers during cleaning, diaper changing, and feeding, as their skin is very sensitive. Therefore, the need for a durable, convenient, and compact container to store and hold the wipes increases, as the demand for baby wipes rises, which further boosts the market.
The surge in the demand for automated baby wipes dispensers, due to the rise in disposable income drives the market. Moreover, in today's technologically advanced world, there is a growing demand for smart home solutions. Automated baby wipes dispensers can be incorporated into smart home systems, allowing parents to manage and monitor usage remotely via smartphone apps, providing additional convenience and comfort to parents to take care of their children. Automatic/touchless baby wipe dispensers offer convenience as well as reduce cross-contamination and reduce environmental impact by offering sustainable and biodegradable wipes. This, in turn, boosts the demand for automatic baby wipe dispensers, as parents recognize the time-saving benefits and hygiene advantages. This further encourages manufacturers to respond with innovation and increased product offerings.
Instability in the availability of raw materials is one of the prominent factors restraining the baby wipe dispenser market. Baby wipe dispensers are made of materials such as silicon and plastic. The prices of raw materials fluctuate, due to the fluctuating dynamics between supply and demand, supply chain disruptions, and other uncertain economic reasons. This price volatility causes a rise in the production cost of the baby wipe dispenser, which further hampers the profitability of the manufacturers, thereby hindering the market.
The online sales are primarily driven due to the rise in the penetration of smartphone and internet users across the globe. The rise of e-commerce has made it convenient for consumers to buy baby wipes dispensers from the comfort of their homes. Moreover, the trend of online shopping is expected to rise over the years, as e-commerce platforms provide a wider range of products than traditional offline stores. This allows price-sensitive buyers to compare the prices and features and make informed decisions. Thus, people across developed and developing nations are opting for online shopping, due to their busy lifestyles, which propels the market.
For instance, according to Invest India, India's online shopper base is projected to be the second major globally by 2030, with around 500-600 million shoppers. The growing e-commerce sales channel allows manufacturers and retailers to cater to a wide customer base effectively and offer customers great choices at a comparatively affordable price. Thus, the growing e-commerce sales presents a lucrative opportunity in the baby wipe dispenser market.
Attributes |
Details |
Report Title |
Baby Wipe Dispenser – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast |
Base Year |
2023 |
Historic Data |
2017-2022 |
Forecast Period |
2024–2032 |
Segmentation |
Technology (Manual and Automatic), Product Type (Portable, Wall Mounted, and Counter Top), Distribution Channel (Online and Offline), and End-user (Residential and Commercial) |
Regional Scope |
Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered |
OXO; Prince Lionheart; ubbiworld; hiccapop; Munchkin; Jool Baby; Cheeky Wipes; Richell Corporation; chefhandy; Tupperware Brands Corp; and The Kiddie Company |
Based on technology, the market is bifurcated into manual and automatic/touchless. The manual segment is expected to hold a considerable share of the market during the forecast period, as it is relatively cheaper as compared to automatic/touchless baby wipes dispensers. Manual baby wipe dispensers become convenient for both high and middle-income group individuals, as they are quite affordable than automatic dispensers. This, in turn, boosts the sale of manual baby wipe dispensers, which further contributes to the segmental growth.
On the basis of product type, the market is segmented into portable, wall mounted, and counter top. The portable segment is expected to hold a considerable share of the baby wipe dispenser market during the forecast period, owing to the rising demand for compact, easy-to-carry, and lightweight wipe dispensers among parents experiencing busy lifestyles. Portable wipe dispensers provide convenience, as they are easy to carry in diaper bags, strollers, or even pockets.
Based on distribution channel, the market is segregated into online and offline. The online segment is further bifurcated into third party websites and company websites. The offline segment is further bifurcated into specialty kids' stores, hypermarkets, and others. The online segment is expected to expand at a significant CAGR during the forecasted period, owing to the rising modernization, penetration of smartphones, and the number of internet users across the globe.
For instance, according to the World Bank, nearly 63% of the total population used the internet in the year 2021.
Based on end-user, the market is segmented into residential and commercial. The residential segment is expected to register a considerable CAGR during the forecasted period. Parents and caregivers emphasize convenience and hygiene while using baby wipes for chores, such as diaper changes and spill cleaning. This results in a growing desire for feasible baby wipe dispenser designs, such as one-handed mechanics or wall-mounted choices. Consequently, increased consumer desire for convenience has a significant impact on product innovation, contributing to segmental growth.
Based on region, the market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in Asia Pacific is projected to expand at a significant CAGR during the forecast period. The growth of the market in Asia Pacific is attributed to the rising awareness about childcare and hygiene amongst parents. Furthermore, countries such as India and China have a high birth rate and a large population of young families, leading to an increased demand for baby wipes. This translates to a high demand for dispensers to conveniently store and dispense these wipes.
The rise in disposable income across countries in Asia Pacific also contributes to the rise in the sales of automatic/touchless baby wipe dispensers. Furthermore, the rapid expansion of supermarkets, baby stores, and online retailers in the region contributes to the market growth.
In-depth Analysis of the Global Baby Wipe Dispenser Market
Historical, Current, and Projected Market Size in Terms of Value
Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
Industry Drivers, Restraints, and Opportunities Covered in the Study
Recent Industry Trends and Developments
Competitive Landscape & Strategies of Key Players
Key players operating in the global baby wipe dispenser market are OXO; Prince Lionheart; ubbiworld; hiccapop; Munchkin; Jool Baby; Cheeky Wipes; Richell Corporation; chefhandy; Tupperware Brands Corp; and The Kiddie Company.
Market players are pursuing strategies such as product launches, and geographic expansion to leverage untapped opportunities in the global baby wipe dispenser market. For instance,
In 2 September 2022, Richell Corporation's baby products division launched two products: a "baby wipes warmer" for use at home and an "outing baby wipes warmer" for use at a destination. These products are available at online retailers and baby product specialized stores.
Additional company profiles can be provided on request. For a discussion related to the above findings, click Speak to Analyst.
Factors such as competitive strength and market positioning are key areas considered while selecting top companies to be profiled.
Rising awareness about baby hygiene in developing countries and increasing demand for baby wipe dispensers are expected to drive the market during the forecast period.
According to this Growth Market Reports report, the Global Baby Wipe Dispenser Market is likely to register a CAGR of 4.6% during the forecast period 2024-2032, with a projected valuation of USD 275.2 Million by the end of 2032.
Factors such as economic conditions and demographic trends are analyzed in the final report.
Major players include OXO; Prince Lionheart; ubbiworld; hiccapop; Munchkin; Jool Baby; Cheeky Wipes; Richell Corporation; chefhandy; Tupperware Brands Corp; and The Kiddie Company.
The pandemic had a significant impact on the global baby wipe dispenser market. Many companies in the baby wipe dispenser market have delayed the launch of new products, due to supply chain disruptions and restrictions on international travel caused by the pandemic. This led to a decrease in innovation and product development, thereby affecting the market.
In addition to market size (in USD Million), pricing analysis and consumer preference & buying behavior analysis are provided in the final report.
The forecast year considered for the Baby Wipe Dispenser Market report is 2024-2032.
The base year considered for the Global Baby Wipe Dispenser Market report is 2023. The complete analysis period is from 2017 to 2032.