The global baby food maker market was valued USD 800 million in 2020 and is anticipated to expand at a healthy CAGR during the forecast period, 2021-2028. The growth of the market is attributed to the increasing awareness regarding the adequate nutritional intake for toddlers as well as infants.
Traditionally, toddlers were fed home-cooked food, a practice that is still popular in underdeveloped and developing countries. However, growing urbanization and changing lifestyles have expanded the demand for packaged foods. According to the statistics provided by the International Labor Organization (ILO), the number of women employment with age more than 15 years in the world has increased by around 1.1% from the year 2017 to 2018. The two major economies, as well as most populated countries in the world namely China and India, have witnessed strong growth in the working class women population during the past few years. This, in turn, has encouraged parents to buy packaged foods for infants.
Peek A Boo USA, Inc., a US-based baby kitchen appliance manufacturer, launched a baby food maker brand under the name Béaba Babycook Neo. The baby food maker has glass bowl and stainless steel basket so that there’s no any contact of food with plastic. These product launches are anticipated to boost the demand for the product during the forecast period.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing research & development activities in baby food market is expected to propel the market growth.
- Concerns related to food safety, falling birth rates, and the practice of feeding home-cooked food to babies are the key restraints of the market.
- The COVID-19 had disrupted the manufacturing industry. This, in turn, had negatively impacted the supply chain, which had impeded the market growth. However, the market is expected to recover soon.
- Rising population is speculated to propel the growth of the market during the forecast period.
Scope of Baby Food Maker Market Report
The report on the baby food market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Baby Food Maker Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Types (Food Preparation and Bottle Preparation), Distribution Channels (Online and Offline)
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
Nestlé, Danone, Perrigo Company Plc, Mead Johnson & Company LLC, Abbott Laboratories, Hero Group, Bellamy Organics, Hain Celestial Group, Campbell Soups, and Friesland Campina.
Baby Food Maker Market Segment Insights
Bottle preparation segment to expand at a high CAGR
Based on types, the market is segmented into food preparation and bottle preparation. The food preparation segment dominated the market with the market share of more than 70% in 2020. However, the bottle preparation segment is anticipated to expand at rapid rate owing to its hassle-free nature.
Offline Segment anticipated to register a robust CAGR
In terms of distribution channels, the baby food maker market is segregated into online and offline. The offline segment dominated the baby food maker market owing to presence of big retailers, which eases buying decision owing to organized shelves and dedicated sales associate present in these retail stores . On the other hand, the online segment is anticipated to exhibit a robust CAGR owing to increasing penetration of smartphones, which is propelling the growth of the e-commerce industry.
Asia Pacific anticipated to account for a large market share
On the basis of regions, the market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America dominated the baby food maker market, accounting for more than 30% in 2020. This is due to the high demand for baby food preparation machines among customers, The market in Asia Pacific is projected to expand at a CAGR of more than 12% during forecast period. Owing to the growing working class population in countries including India, China, Singapore, and Thailand. Moreover, the fertility rate of the region is significantly high as compared to several regions, which is expected to expand the scope for the baby food maker manufacturers during the forecast period.
The global baby food maker market has been segmented on the basis of
- Food preparation
- Bottle preparation
- Asia Pacific
- North America
- Latin America
- Middle East & Africa
The major players of the market are Nestlé, Danone, Perrigo Company Plc, Mead Johnson & Company LLC, Abbott Laboratories, Hero Group, Bellamy Organics, Hain Celestial Group, Campbell Soups, and Friesland Campina.
Companies are engaging in partnerships, collaborations, and expanding their product offerings to expand their market share. In 2017, Danone, a France-based multinational food-products corporation, acquired WhiteWave Foods to expand its product portfolio. Danone Manifesto Ventures, an investment venture by Danone, is planning to acquire 20 to 25 food startup companies in coming years to expand the company’s market share.