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AYUSH and Alternative Medicine Industry Market Size [2030]
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AYUSH and Alternative Medicine Industry Market Size [2030]

Segments - India AYUSH and Alternative Medicine Market by Types [Herbal Medicine, Aroma Therapy, Ayurvedic Medicine, Homeopathy, Acupuncture, and Others], Distribution Channels [Special Centers, Distance Correspondence, Online sales, and Direct Sales], and Geography [India]–Industry Analysis, Growth, Shares, Size, Trends, and Forecast 2021– 2028

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Author : Raksha Sharma
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Fact-checked by : V. Chandola
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Editor : Vishal Golekar

Upcoming | Report ID :HC-1658 | 4.6 Rating | 82 Reviews | 189 Pages | Format : PDF Excel PPT

Report Description


The India AYUSH and Alternative Medicine Market are anticipated to expand at a significant CAGR during the forecast period 2021–2028. Growth of the market is attributed to rising healthcare expenditure, increasing demand for various ayurvedic products, and growing initiatives by the government.

Alternative medicine is another word for medical practices and products which is not part of standard care. Standard care means practices performed by doctors of osteopathy, medical doctors, and allied health professionals, such as physical therapists and nurses. Alternative medicine is used over standard medical care.

AYUSH and Alternative Medicine Industry in India Market summary

The Covid-19 pandemic affected the demand and supply of AYUSH and alternative medicine market. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production leading to unfortunate decline in market growth. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.

  • Increasing demand for AYUSH and alternative medicines is projected to boost the market.
  • Rising awareness about the effectiveness and efficiency of traditional medicine is the major factor fueling the market.
  • Lack of awareness about the medicines is projected to restrict the market expansion during the forecast period.
  • High price of products is anticipated to hamper the market growth in the coming years.
  • R&D investment and technological advancement in AYUSH and alternative medicine market is projected to offer lucrative opportunities for the market players.

Scope AYUSH and Alternative Medicine Market  Report

The report on the AYUSH and alternative medicine market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

India AYUSH and Alternative Medicine Market – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018-2019

Forecast Period

2021-2028

Segmentation

Types [Herbal Medicine, Aroma Therapy, Ayurvedic Medicine, Homeopathy, Acupuncture, and Other], Distribution Channels [Special Centers, Distance Correspondence, Online sales, and Direct Sales]

Geographical Scope

India

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players covered in the Report

Sydler India Pvt. Ltd, Patanjali Ayurved Limited, Himalaya Wellness, GR Herbals, Dabur India, Baidyanath, Ganga Pharmaceuticals, Hamdard, Hootone Remedies, and SBL Mathur

Market Segment Insights

The ayurvedic medicine segment accounts for a key share of the market

Based on types, the AYUSH and alternative medicine market is segregated into herbal medicine, aroma therapy, ayurvedic medicine, homeopathy, acupuncture, and others. The ayurvedic medicine segment accounts for a key share of the market. Growth of the market is attributed to increasing investment in research and development, increasing adoption of ayurvedic medicine around the globe, and natural benefits of the medicines.

However, the herbal medicine segment is anticipated to expand at a rapid pace during the forecast period due to factors such as rising medical tourism, growing awareness about the importance of healthy lifestyle, and increasing preference in favor of chemical-free natural products.

AYUSH and Alternative Medicine Industry in India Market types

The direct sales segment accounts for a key share of the market

Based on distribution channels, the AYUSH and alternative medicine market is divided into special centers, distance correspondence, online sales, and direct sales. The direct sales segment accounts for a key share of the market. Growth of the market is attributed to increasing production of conventional skin care products and growing demand for natural and organic products. However, the online sales segment is anticipated to expand at a rapid pace during the forecast period due to factors such as rising cost of conventional healthcare, increasing side-effects of mainstream medicines, and rising healthcare expenditure.

AYUSH and Alternative Medicine Industry in India Market distribution channels

Geographical outlook

The structure of alternative medicines in India contains homeopathy, Unani, yoga, naturopathy, siddha, and Ayurveda. Due to the plenty early scientific knowledge. India is considered as hub for alternative medicines such as homeopathy, Unani, Ayurveda, and Siddha. The market presently experiences a surge in demand for alternative medicines and AYUSH in India, owing to the increasing awareness about the efficacy and effectiveness of traditional systems of medicine, along with increasing initiatives by Indian government to support these infrastructure and rising research and development.

The Parliament of India approved two bills to improve access to affordable and quality medical knowledge by ensuring the availability of high-quality and adequate homeopathy, and other AYUSH medicines across the country.
 

Segments

The AYUSH and alternative medicine market has been segmented on the basis of

Types

  • Herbal Medicine
  • Aroma Therapy
  • Ayurvedic Medicine
  • Homeopathy
  • Acupuncture
  • Other Types

Distribution Channels

  • Special Centers
  • Distance Correspondence
  • Online sales
  • Direct Sales

Geography

  • India

Key Players

 

Competitive Landscape

Key players competing in the AYUSH and alternative medicine market include Sydler India Pvt. Ltd, Patanjali Ayurved Limited, Himalaya Wellness, GR Herbals, Dabur India, Baidyanath, Ganga Pharmaceuticals, Hamdard, Hootone Remedies, and SBL Mathur

Some of these players are using several market strategies such as acquisitions, merger, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares and to generate revenue and rise their production line of the business in the coming years.

AYUSH and Alternative Medicine Industry in India Market keyplayer

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. AYUSH and Alternative Medicine Market Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. AYUSH and Alternative Medicine Market Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. AYUSH and Alternative Medicine Market Market - Supply Chain
  4.5. Global AYUSH and Alternative Medicine Market Market Forecast
     4.5.1. AYUSH and Alternative Medicine Market Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. AYUSH and Alternative Medicine Market Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. AYUSH and Alternative Medicine Market Market Absolute $ Opportunity
5. Global AYUSH and Alternative Medicine Market Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. AYUSH and Alternative Medicine Market Market Size and Volume Forecast by Types
     5.3.1. Herbal Medicine
     5.3.2. Aroma Therapy
     5.3.3. Ayurvedic Medicine
     5.3.4. Homeopathy
     5.3.5. Acupuncture
     5.3.6. Other Types
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global AYUSH and Alternative Medicine Market Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. AYUSH and Alternative Medicine Market Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global AYUSH and Alternative Medicine Market Demand Share Forecast, 2019-2026
7. North America AYUSH and Alternative Medicine Market Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America AYUSH and Alternative Medicine Market Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America AYUSH and Alternative Medicine Market Market Size and Volume Forecast by Types
     7.4.1. Herbal Medicine
     7.4.2. Aroma Therapy
     7.4.3. Ayurvedic Medicine
     7.4.4. Homeopathy
     7.4.5. Acupuncture
     7.4.6. Other Types
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America AYUSH and Alternative Medicine Market Demand Share Forecast, 2019-2026
8. Latin America AYUSH and Alternative Medicine Market Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America AYUSH and Alternative Medicine Market Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America AYUSH and Alternative Medicine Market Market Size and Volume Forecast by Types
     8.4.1. Herbal Medicine
     8.4.2. Aroma Therapy
     8.4.3. Ayurvedic Medicine
     8.4.4. Homeopathy
     8.4.5. Acupuncture
     8.4.6. Other Types
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America AYUSH and Alternative Medicine Market Demand Share Forecast, 2019-2026
9. Europe AYUSH and Alternative Medicine Market Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe AYUSH and Alternative Medicine Market Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe AYUSH and Alternative Medicine Market Market Size and Volume Forecast by Types
     9.4.1. Herbal Medicine
     9.4.2. Aroma Therapy
     9.4.3. Ayurvedic Medicine
     9.4.4. Homeopathy
     9.4.5. Acupuncture
     9.4.6. Other Types
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe AYUSH and Alternative Medicine Market Demand Share Forecast, 2019-2026
10. Asia Pacific AYUSH and Alternative Medicine Market Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific AYUSH and Alternative Medicine Market Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific AYUSH and Alternative Medicine Market Market Size and Volume Forecast by Types
     10.4.1. Herbal Medicine
     10.4.2. Aroma Therapy
     10.4.3. Ayurvedic Medicine
     10.4.4. Homeopathy
     10.4.5. Acupuncture
     10.4.6. Other Types
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific AYUSH and Alternative Medicine Market Demand Share Forecast, 2019-2026
11. Middle East & Africa AYUSH and Alternative Medicine Market Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa AYUSH and Alternative Medicine Market Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa AYUSH and Alternative Medicine Market Market Size and Volume Forecast by Types
     11.4.1. Herbal Medicine
     11.4.2. Aroma Therapy
     11.4.3. Ayurvedic Medicine
     11.4.4. Homeopathy
     11.4.5. Acupuncture
     11.4.6. Other Types
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa AYUSH and Alternative Medicine Market Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global AYUSH and Alternative Medicine Market Market: Market Share Analysis
  12.2. AYUSH and Alternative Medicine Market Distributors and Customers
  12.3. AYUSH and Alternative Medicine Market Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Sydler India Pvt. Ltd
     12.4.2. Patanjali Ayurved Limited
     12.4.3. Himalaya Wellness
     12.4.4. GR Herbals
     12.4.5. Dabur India
     12.4.6. Baidyanath
     12.4.7. Ganga Pharmaceuticals
     12.4.8. Hamdard

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