AVOD Market by Contents (Sports, Media & Entertainment, Travel & Tourism, and Others), Streaming Devices (Smartphones & Tablets, Laptops & Desktops, Smart TVs, and Other OTT Devices), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2022 – 2030
The global AVOD market size was valued at USD 33 billion in 2021 and is expected to surpass USD 94.7 billion by 2030, expanding at a CAGR of 12.3% during the forecast period, 2022–2030. The growth of the market is attributed to the improvement in video quality of video formats, availability of higher resolution videos, and wide access to advanced 4G networks.
AVOD or advertising video-on-demand refers to the advertisements (ads) displayed during the streaming videos of viewers’ choice. Viewers are able to see several video contents in various video streaming platforms such as YouTube, Dailymotion, Tubi, or Pluto TV at free of cost or without the condition of subscription. However, viewers have to watch pop-up ads or wait till the ads get over for continuing the video streaming. In short, viewers have to pay their little time, may be a few seconds, for watching the video content of their choice. AVOD is an advertising service that pops-up at regular intervals during the video streaming. The AVOD service providers earn their revenue for showing ads in their platforms, which might influence the viewers to know more about the ads content such as particular product or service. Among the key AVOD platforms, YouTube is the highest revenue earner platform while some of the key OTT service provider are Amazon Prime, Netflix, and Hulu.
The COVID-19 pandemic had accelerated the rapid expansion of the global AVOD market due to rising subscription of Amazon Prime and Netflix during the emergency lockdown, impacted by movement restrictions. For instance, in July 2020, Amazon.com, Inc. claimed that the toral audience for its monthly AVOD streaming service reached 40 million, which was a huge leap forward from 20 million in January 2020. As per several global reports, AVOD revenues for TV series and movies had an impressive growth rate and reached USD 33 billion in 2021.
Market Trends, Drivers, Restraints, and Opportunities
- Rapid expansion of the broadcasting industry, availability of quality or premium live media content, and rising demand for OTT platforms for original video content are key factors driving the market.
- High penetration of Internet along with wide use of smart devices including smartphones and laptops for watching streaming videos present other drivers of the market.
- Increasing users of live video streaming such as watching live sports and other entertainment TV programs are further likely to propel the market during the forecast period.
- Requirement to use smart devices such as smart TV and high price for premium content are the major challenges that can hamper the market.
- Rising spending by key players on the development of new streaming video content to expand their viewers and attract new audiences are expected to create several growth opportunities for the market.
Scope of the Report
The report on the global AVOD market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
AVOD Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2021 |
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Historic Data |
2019–2020 |
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Forecast Period |
2022–2030 |
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Segmentation |
Contents (Sports, Media & Entertainment, Travel & Tourism, and Others) and Streaming Devices (Smartphones & Tablets, Laptops & Desktops, Smart TVs, and Other OTT Devices) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Disney+ Hotstar; Hulu; Tubi, Inc.; Amazon.com, Inc.; Muvi LLC; PopcornFlix; Youku Tudou Inc.; Roku; iQIYI; and MX Player |
Market Segment Insights
Increasing viewers of live streaming sports fuels the sports segment
Based on contents, the global AVOD market is divided into sports, media & entertainment, travel & tourism, and others. The sports segment held a large market share in 2021 and is expected to expand at a rapid pace during the forecast period owing to rising viewers for live streaming sports such as football, cricket, badminton, and Lawn Tennis. Wide coverage of a live streaming sport tournaments and events, which can be easily accessed without subscription by any individual using their smart devices further boosts the segment.
Smartphones & tablets segment to register a considerable CAGR
On the basis of streaming devices, the global AVOD market is segregated into smartphones & tablets, laptops & desktops, smart TVs, and other OTT devices. The smartphones & tablets accounted for a key market share in 2021 and is segment is projected to register a considerable CAGR during the forecast period due to rising users of smartphones & tablets globally as well as increasing viewers of video content using these devices. Increasing penetration of high-speed internet service in developing countries further propels the segment.
Well-establishment of the advertising sector fuels the market of North America
In terms of regions, the global AVOD market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to constitute a key share of the market during the projected period owing to the presence of well-established advertising industry and rapid introduction of new content such as reality shows from the OTT platforms. Within the region, the US market held more than 37% of the global revenue share and was worth USD 12.8 billion in 2021. The market is projected to represent more than 45% of the global market revenue share by 2030.
Segments
The global AVOD market has been segmented on the basis of
Contents
- Sports
- Media & Entertainment
- Travel & Tourism
- Others
Streaming Devices
- Smartphones & Tablets
- Laptops & Desktops
- Smart TVs
- Other OTT Devices
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Disney+ Hotstar
- Hulu
- Tubi, Inc.
- Amazon.com, Inc.
- Muvi LLC
- PopcornFlix
- Youku Tudou Inc.
- Roku
- iQIYI
- MX Player
Competitive Landscape
Key players competing in the global AVOD market are Disney+ Hotstar; Hulu; Tubi, Inc.; Amazon.com, Inc.; Muvi LLC; PopcornFlix; Youku Tudou Inc.; Roku; iQIYI; and MX Player. Some of these players have adopted a series of business development strategies including launches of new media & entertainment programs and expansion of high-resolution videos to expand their consumer base and enhance their market share.
2. Assumptions and Acronyms Used
3. Research Methodology
4. AVOD Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. AVOD Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. AVOD Market - Supply Chain
4.5. Global AVOD Market Forecast
4.5.1. AVOD Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. AVOD Market Size (000’ Units) and Y-o-Y Growth
4.5.3. AVOD Market Absolute $ Opportunity
5. Global AVOD Market Analysis and Forecast by End Users
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by End Users
5.2.2. Y-o-Y Growth Projections by End Users
5.3. AVOD Market Size and Volume Forecast by End Users
5.3.1. Asia Pacific
5.3.2. North America
5.3.3. Latin America
5.3.4. Europe
5.3.5. Middle East & Africa
5.4. Absolute $ Opportunity Assessment by End Users
5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global AVOD Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. AVOD Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global AVOD Demand Share Forecast, 2019-2026
7. North America AVOD Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America AVOD Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America AVOD Market Size and Volume Forecast by End Users
7.4.1. Asia Pacific
7.4.2. North America
7.4.3. Latin America
7.4.4. Europe
7.4.5. Middle East & Africa
7.5. Basis Point Share (BPS) Analysis by End Users
7.6. Y-o-Y Growth Projections by End Users
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America AVOD Demand Share Forecast, 2019-2026
8. Latin America AVOD Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America AVOD Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America AVOD Market Size and Volume Forecast by End Users
8.4.1. Asia Pacific
8.4.2. North America
8.4.3. Latin America
8.4.4. Europe
8.4.5. Middle East & Africa
8.5. Basis Point Share (BPS) Analysis by End Users
8.6. Y-o-Y Growth Projections by End Users
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America AVOD Demand Share Forecast, 2019-2026
9. Europe AVOD Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe AVOD Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe AVOD Market Size and Volume Forecast by End Users
9.4.1. Asia Pacific
9.4.2. North America
9.4.3. Latin America
9.4.4. Europe
9.4.5. Middle East & Africa
9.5. Basis Point Share (BPS) Analysis by End Users
9.6. Y-o-Y Growth Projections by End Users
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe AVOD Demand Share Forecast, 2019-2026
10. Asia Pacific AVOD Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific AVOD Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific AVOD Market Size and Volume Forecast by End Users
10.4.1. Asia Pacific
10.4.2. North America
10.4.3. Latin America
10.4.4. Europe
10.4.5. Middle East & Africa
10.5. Basis Point Share (BPS) Analysis by End Users
10.6. Y-o-Y Growth Projections by End Users
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific AVOD Demand Share Forecast, 2019-2026
11. Middle East & Africa AVOD Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa AVOD Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa AVOD Market Size and Volume Forecast by End Users
11.4.1. Asia Pacific
11.4.2. North America
11.4.3. Latin America
11.4.4. Europe
11.4.5. Middle East & Africa
11.5. Basis Point Share (BPS) Analysis by End Users
11.6. Y-o-Y Growth Projections by End Users
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa AVOD Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global AVOD Market: Market Share Analysis
12.2. AVOD Distributors and Customers
12.3. AVOD Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Disney+ Hotstar
12.4.2. Hulu
12.4.3. Tubi, Inc.
12.4.4. Amazon.com, Inc.
12.4.5. Muvi LLC
12.4.6. PopcornFlix
12.4.7. Youku Tudou Inc.
12.4.8. Roku
The global AVOD market has been segmented on the basis of
Contents
- Sports
- Media & Entertainment
- Travel & Tourism
- Others
Streaming Devices
- Smartphones & Tablets
- Laptops & Desktops
- Smart TVs
- Other OTT Devices
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Disney+ Hotstar
- Hulu
- Tubi, Inc.
- Amazon.com, Inc.
- Muvi LLC
- PopcornFlix
- Youku Tudou Inc.
- Roku
- iQIYI
- MX Player
Key players competing in the global AVOD market are Disney+ Hotstar; Hulu; Tubi, Inc.; Amazon.com, Inc.; Muvi LLC; PopcornFlix; Youku Tudou Inc.; Roku; iQIYI; and MX Player. Some of these players have adopted a series of business development strategies including launches of new media & entertainment programs and expansion of high-resolution videos to expand their consumer base and enhance their market share.
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FAQ Section
Some frequently asked quetions about this report!
The global AVOD market size was valued at USD 33 billion in 2021 and is expected to surpass USD 94.7 billion by 2030.
The sports segment held a large market share in 2021 and is expected to expand at a rapid pace during the forecast period.
The key drivers of the market include improvement in video quality of video formats, availability of higher resolution videos, and wide access to advanced 4G networks.
North America is dominating the market.
The key players of the market are Disney+ Hotstar; Hulu; Tubi, Inc.; Amazon.com, Inc.; Muvi LLC; PopcornFlix; Youku Tudou Inc.; Roku; iQIYI; and MX Player.
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