Automotive Screenwash Products Market Growth & Trends [2031]

Report Description

Automotive Screenwash Products Market Outlook 2031

The global automotive screenwash products market size was valued at USD 1.81 Billion in 2022 and is likely to reach USD 5.96 Billion by 2031, expanding at a CAGR of 14.15% during 2023 – 2031. The market growth is attributed to the increasing adoption of passenger cars.

Increasing adoption of passenger cars is expected to boost the demand for automotive screenwash products. Screenwash products are widely used in passenger cars to clean the front and rear windows as well as the headlights of cars. It also provides clear visibility and makes a significant contribution to road safety, which enhances its demand for passenger cars. Therefore, the rising demand for passenger cars is propelling the market. For instance, 57.5 million passenger cars were sold globally in 2022, registering year-on-year growth of 1.9%.

Get Free Sample Report

The demand for automotive screenwash products is rapidly increasing, as they help to clear detritus from the glass. It also lubricates the rubber wiper blade, helping it glide across the screen without juddering. Automotive screenwash products enhance driver and passenger safety by keeping the windshield clean and clear of all debris, which enlarges its adoption in vehicles.

The COVID-19 pandemic hampered the demand for automotive screenwash products. Sales of new vehicles during the pandemic drastically declined, which impeded the adoption of automotive screenwash products to clean the windshield of the vehicles.

Moreover, the closure of auto service stations during the pandemic hindered the sales of automotive screenwash products, as they are widely used at these service stations to clean the glass of vehicles. Additionally, the production of motor vehicles during the pandemic sharply fell. This affected the demand for automotive screenwash products, as manufacturers offered these products with the new car.  For instance,

• According to a report published by the International Organization of Motor Vehicle Manufacturers, 16% decline was registered in the production of automobiles in 2020.

Impact of Artificial Intelligence (AI) on Automotive Screenwash Products

The introduction of artificial intelligence and advancement in automotive create immense opportunity in the market. AI in automotive screenwash products plays a vital role, as AI-driven algorithms create efficient screenwash lubricants and optimize production processes.

AI helps manufacturers develop improved screenwash products that remove grime and leave the glass shining. Manufacturers of automotive screenwash products deploy artificial intelligence to detect and correct errors in designing the product. AI also helps manufacturers of screenwash products reduce or eliminate unplanned downtime, which enhances its adoption.

Automotive Screenwash Products Market Dynamics

Get Free Sample Report

Major Drivers

Growing automotive industry is expected to boost the demand for automotive screenwash products. Automotive screenwash products are fluid that is sprayed onto the back window and windscreen of cars to help clear any obstructions. It also cleans the headlights of cars, ensuring greater vehicle safety, which enhances its adoption in automobiles. Thus, the growing automotive sector is propelling the market. For instance

• According to the European Automobile Manufacturers Association, 85.4 million motor vehicles were produced around the world in 2022, an increase of 5.7% as compared to 2021.

Rising number of auto service stations is projected to drive the market. Auto service stations heavily utilize automotive screenwash products for cleaning windshields, as they offer residue-free finish. It also removes dirt, grease, and oil quickly and efficiently, which increases its demand in auto service stations. Therefore, an increasing number of auto service stations around the world is boosting the market.

Existing Restraints

Lack of awareness regarding the various types of screenwash products among the general population is expected to restrict the market. Moreover, automotive screenwash products usually include a dose of ethylene glycol that damage paint finishes as well as some plastic and rubber parts on vehicles, which encourages consumers to reduce their use. This hampers the demand for automotive screenwash products.

Emerging Opportunities

Increasing investment in R&D activities by major market players to develop and launch glass cleaners for vehicle windows creates an immense opportunity in the market. Companies in the market are specially designing ammonia-free glass cleaners that efficiently clean the windshields of vehicles.

Recently, The Penray Companies, Inc. a manufacturer of quality chemicals for the automotive, heavy-duty, and marine industries, announced the launch of Penray Plus, a professional-grade glass cleaner that is designed specifically for vehicle windows. It is an ammonia-free cleaner that cleans windshields of the vehicles efficiently and effectively.

Scope of the Automotive Screenwash Products Market Report

The report on the market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Automotive Screenwash Products Market Segment Insights

Product Segment Analysis

Based on products, the automotive screenwash products market is categorized into all-season automotive screenwash, bug remover automotive screenwash, de-icer automotive screenwash, and water-repellent windshield washer fluid.

The all-season automotive screenwash segment held a large share of the market in 2022, due to the increasing preference of individuals towards the adoption of high-end screenwash products for instant and better results. All-season screenwash is suitable for all-year use and is perfect for regions with mild winters, as it offers slight freeze protection down to -5°C.

Moreover, it contains some natural ingredients that remove stubborn dirt all year round from glass surfaces and windows/windscreens efficiently. This enhances the demand for automotive screenwash products.

The de-icer automotive screenwash segment is expected to grow at a robust pace during the forecast period, owing to its potential to provide protection in extreme weather conditions. De-icer screenwash is specially designed to improve driving visibility in the winter, as it melts or prevents the formation of ice in extremely cold conditions.

De-icer screenwash is widely used in cold regions, as it reduces snow accumulation on the windshields and glass of vehicles. This enhances the adoption of de-icer automotive screenwash.

Get Free Sample Report

Sales Channel Segment Analysis

In terms of sales channel, the global market is bifurcated into direct sales and indirect sales. The indirect sales channel segment registered significant growth in 2022, due to its ability to reach a large customer base and increase brand awareness. Companies utilize indirect sales to provide access to new markets, increase revenue, and help build relationships with new partners.

Moreover, indirect sales are cost-effective, as intermediaries already have established sales and marketing teams, which encourages the manufacturers of automotive screenwash products to opt for the indirect sales channel.

End-user Segment Analysis

Based on end-user, the automotive screenwash products market is segregated into auto maintenance shops and personal use. The auto maintenance shops segment dominated the market in 2022 and is projected to continue its dominance throughout the projection period, owing to increasing wear and tear, and component failures in automobiles. Auto maintenance shops widely utilize automotive screenwash products to remove the road grime, dead insects, and dirt on windscreens.

Get Free Sample Report

Regional Outlook

In terms of region, the automotive screenwash products market is divided into Asia Pacific, North America, Latin America, Europe, and the Middle East & Africa. North America accounted for a major share of the market in 2022, due to the increasing adoption of passenger and commercial vehicles and the presence of established market players such as 3M, Turtle Wax, Inc., Micro Powders, Inc., and Sasol.

Moreover, the extremely cold weather condition in some parts of the region is propelling the demand for automotive screenwash products, as they protect the windscreen from freezing. These products consist of freezing agents, including methylated spirits, which prevents the fluid from freezing.

Rising number of auto service stations in the region is expected to boost the demand for automotive screenwash products. Auto service stations use these screenwash products to clean windshields, windows, and headlamps of vehicles. For instance,

• According to a report, the US accounted for nearly 239,100 auto repair and maintenance centers in 2021, a 2% increase from the previous year.

The market in Asia Pacific is anticipated to expand at a high CAGR in the coming years, owing to the growing automobile industry and increasing disposable income. Moreover, the rising adoption of passenger cars in the region is estimated to boost the demand for automotive screenwash products, as they are heavily used in passenger cars to improve visibility by removing any grime or dirt from off windscreen of the car. For instance,

• As per a report, 23 million passenger cars were sold in China in 2022, making it the largest market in Asia Pacific, while India was the second biggest market in the region, with 3.8 million unit sales.

  Get Free Sample Report