Ghana Automobile Market

The Ghana Automobile Market by Vehicle Types (Passenger Cars and Commercial Vehicles) and Component Types (Auto Ancillaries, Engines, and Tires) - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: AL-3652
  • Author: Growth Market Reports
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  • No. Of Pages: 199
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The Ghana automobile market size was valued at USD 4 billion in 2020 and is projected to expand at a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to growing automotive industry during the forecast period.

Ghana Automobile Market summary

The Ghana automotive industry begun with its first self-assembled automotive company. Ghana is the third major company in the West Africa. In the Ghana automotive sector various manufacturing companies includes. Ghana’s increasing industrialization and major manufacturing hub in the automotive sector. With average capacity of small and big industries increases in the Ghana in 1982.

The Covid-19 pandemic affected the demand and supply of Ghana automobile market. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production leading to unfortunate decline in market growth. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.

Market Trends, Drivers, Restraints, and Opportunities

  • The research and development in the automotive sector in the Ghana are expected to grow during the forecast period.
  • The government initiative and investment in the automotive sector is projected to drive the market.
  • Ghana is attracting to investment in the vehicles assembly from leading to original equipment manufactures (OEMs) and investment partner is estimated to drive the market during the forecast period.
  • High taxes on the import and export are hampering the market growth.

Scope of the Report

The report on the Ghana automobile market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Automobile Market – Ghana Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Vehicle Types (Passenger Cars and Commercial Vehicles) and Component Types (Auto Ancillaries, Engines, and Tires)

Regional Scope

Ghana

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

BMW AG; Hyundai Motor Company; Mercedes-Benz; Nissan Motor Co.,Ltd.; Ford Motor Company

Market Segment Insights

The passenger cars segment is expected to grow at a rapid pace

Based on the vehicle types, the Ghana automobile market is bifurcated into passenger cars and commercial vehicles. The passenger cars segment is expected to grow at a rapid pace in the coming years due to increasing demand of passenger vehicles across the world. Approximately 59% of the passenger sales increases in the financial year 2017 according to new vehicle registration. Second hand import vehicles from the other countries in the Ghana dominated the market during the forecast period. The second-hand vehicles on large scale are imported from the United States are more aligned with the demand and test of passenger vehicles in the Ghana. Owing to low income and high cost associated with new vehicles, the used vehicles sector is projected to dominate the retail market share during the forecast period. The most of the popular imported brand is Toyota, which hold for the half and the more vehicles imported from the United States and the gulf countries. Used vehicles are more attractive options for the private vehicle buyers due to affordable finance solutions. On the other hand, the commercial segment is anticipated to hold a key share of the market in the coming years due to increasing demand of commercial vehicles.

The engine segment is estimate to gain a large revenue share

On the basis of component types, the Ghana automobile market is segmented into auto ancillaries, engines, and tires. The engine segment is estimate to gain a large revenue share during the forecast period because of the increasing second hand vehicles demand in the Ghana.

Ghana Automobile Market components types

Segments

Segments Covered in the Report
Vehicle types

  • Passenger Cars
  • Commercial Vehicles

Components types

  • Auto Ancillaries
  • Engines
  • Tires

Key Players

  • BMW AG
  • Hyundai Motor Company
  • Mercedes-Benz
  • Nissan Motor Co., Ltd.
  • Ford Motor Company

 

Competitive Landscape

Some of the key market players competing in the Ghana automobile market are BMW AG; Hyundai Motor Company; Mercedes-Benz; Nissan Motor Co., Ltd.; Ford Motor Company.

These key players are constantly implementing several marketing strategies such as merger & acquisitions, capital investments, partnerships, and new product development to sustain industry position in the market. Indian automobile major Mahindra & Mahindra has invested heavily in the country and has made it a regional hub for the manufacture of its sports utility vehicles. However, other international brands such as BMW, Toyota, VM with their high brand value, trust, and reliability among the people of Ghana and this is strong competition for the domestic manufacturer such as Kantaka Group. Nissan is planning to open the manufacturing plant in the Ghana with its partners. German carmakers Volkswagen was unveiled its first vehicle in Ghana, a Tiguan SUV, in August 2020.

Ghana Automobile Market keyplayers

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Automobile Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Automobile Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Automobile Market - Supply Chain
  4.5. Global Automobile Market Forecast
     4.5.1. Automobile Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Automobile Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Automobile Market Absolute $ Opportunity
5. Global Automobile Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Automobile Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Automobile Demand Share Forecast, 2019-2026
6. North America Automobile Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Automobile Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Automobile Demand Share Forecast, 2019-2026
7. Latin America Automobile Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Automobile Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Automobile Demand Share Forecast, 2019-2026
8. Europe Automobile Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Automobile Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Automobile Demand Share Forecast, 2019-2026
9. Asia Pacific Automobile Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Automobile Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Automobile Demand Share Forecast, 2019-2026
10. Middle East & Africa Automobile Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Automobile Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Automobile Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Automobile Market: Market Share Analysis
  11.2. Automobile Distributors and Customers
  11.3. Automobile Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. BMW AG
     11.4.2. Hyundai Motor Company
     11.4.3. Mercedes-Benz
     11.4.4. Nissan Motor Co., Ltd.
     11.4.5. Ford Motor Company

Segments Covered in the Report
Vehicle types

  • Passenger Cars
  • Commercial Vehicles

Components types

  • Auto Ancillaries
  • Engines
  • Tires

Key Players

  • BMW AG
  • Hyundai Motor Company
  • Mercedes-Benz
  • Nissan Motor Co., Ltd.
  • Ford Motor Company

 

Some of the key market players competing in the Ghana automobile market are BMW AG; Hyundai Motor Company; Mercedes-Benz; Nissan Motor Co., Ltd.; Ford Motor Company.

These key players are constantly implementing several marketing strategies such as merger & acquisitions, capital investments, partnerships, and new product development to sustain industry position in the market. Indian automobile major Mahindra & Mahindra has invested heavily in the country and has made it a regional hub for the manufacture of its sports utility vehicles. However, other international brands such as BMW, Toyota, VM with their high brand value, trust, and reliability among the people of Ghana and this is strong competition for the domestic manufacturer such as Kantaka Group. Nissan is planning to open the manufacturing plant in the Ghana with its partners. German carmakers Volkswagen was unveiled its first vehicle in Ghana, a Tiguan SUV, in August 2020.

Ghana Automobile Market keyplayers

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