Augmented Shopping Market

Augmented Shopping Market by Components (Services and Solutions), Applications (Footwear, Apparel Fittings, Beauty & Cosmetics, Grocery Shopping, Home Goods & Furniture, Automotive, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021-2028

  • Report ID: ICT-SE-2205
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 186
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The global augmented shopping market size was valued at USD 1.87 billion in 2020 and is estimated to expand at a considerable CAGR over the forecast period, 2021-2028. The growth of the market is attributed to the requirement for improvement in customer engagement along with providing a higher and better experience to them.

Augmented Shopping Market key takeaways

Augmented shopping empowers an individual to engage with various products and brands using digital inputs that give them the authorization to interact, try on/out, or personalize any of their products available. This method provides more intuitive and detailed information about a product compared to basic standard web experiences. Augmented shopping bestows the customers with higher satisfaction and outstanding experiences that eventually help the retailers to grow their brand sales. Usually, the retailers filter out and customize their products to provide the customers with relatable and desired products by minimum efforts. Huge attention has been gained by augmented shopping as it provides personalized products. One of the major reasons for the increasing demand for augmented shopping is due to the rising adoption of smart phones implemented with augmented technology. This factor increases customer engagement by providing them personalized augmented navigation. The integration of advanced technologies in applications aids an individual to easily find products that suit their needs.

The characteristic of various products increases due to the implementation of augmented reality technology that provides the customers with virtual try-on facilities. This technology is implemented in virtual mirrors or smart mirrors that reduce the queue timing in front of the trial rooms. These smart mirrors are types of digital screens that provide various characteristics of a product including the color of the dress, its size, and others. Using these features an individual can easily check the fitting of their apparel.

The COVID-19 pandemic had an adverse impact on various industries; however, it had a positive impact on the augmented shopping market and gained huge attention. The rising cases of SARS-CoV-2 patients blew the demand for contactless purchase of products that eventually forced the retailers to carry out zero-touch experience for increasing the sales. This resulted in the adoption of augmented reality technology by the retailers to facilitate the customers with a no-touch shopping experience.

Market Trends, Drivers, Restraints, and Opportunities

  • The growing importance and adoption of augmented reality in the retail industry resulting in an improved sale of products which is expected to propel the market growth during the forecast period.
  • The rising demand for a virtual demonstration of products to increase brand awareness of various enterprises is anticipated to fuel the market growth.
  • Augmented reality technology enables an individual to access virtual try-on solutions which reduce the queuing time which is estimated to drive the market expansion.
  • Regulatory and technical issues occurring in the augmented shopping is a key challenge restraining the market growth over the forecast period.
  • Surging demand for mobile-based augmented reality is projected to present lucrative opportunities for the market growth in the coming years.

 

Scope of the Report

The report on the global augmented shopping market includes an assessment of the market, trends, and segments. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Augmented Shopping Market– Global Industry Analysis, Growth, Share, Size, Trends, And Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Components (Services and Solutions) and Applications (Footwear, Apparel Fittings, Beauty & Cosmetics, Grocery Shopping, Home Goods & Furniture, Automotive, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Zugara, Inc.; Augment; Google LLC; ; Blippar Ltd; Holition Ltd.; Marxent Labs LLC; Imaginate Technologies; Microsoft; PTC; Wikitude GmbH; ViewAR GmbH; and Apple Inc.

 

Market Segment Insights

Services segment is expected to expand at a lucrative CAGR

On the basis of components, the global augmented shopping market is bifurcated into services and solutions. The solutions segment dominated the market in 2019 owing to the rising demand for the application of augmented reality technology that includes smart glasses, AR headsets, and virtual mirrors. On the other hand, the services segment is expected to expand at a lucrative CAGR attributed to the need for required training and consulting services for the implementation of solutions. Support services are also offered by the vendors to the retailers to make sure the effective utilization of the technology.

Beauty & cosmetics segment is anticipated to expand at a high CAGR

Based on applications, the market is segmented into footwear, apparel fittings, beauty & cosmetics, grocery shopping, home goods & furniture, automotive, and others. The home goods & furniture segment held a key share of the market in 2019 and is estimated to expand at a significant rate owing to the increasing adoption of augmented reality in the particular segment. However, the beauty & cosmetics segment is anticipated to expand at a high CAGR due to the rising implementation of augmented reality technology in order to provide live try-in and real-time solutions.

Augmented Shopping Market by applications

Asia Pacific market is estimated to exhibit a fast CAGR

In terms of regions, the augmented shopping market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.

North America held a major revenue share of the market in 2019 attributed to comparatively huge investments in augmented reality technology in the region. Moreover, various large retailers are present in the region along with the rising e-commerce sectors contributed to the growth of the market. On the other hand, the market in Asia Pacific is estimated to exhibit a fast CAGR owing to the increasing adoption of smart phones. The further growth of the regional market is attributed to the increasing implementation of this technology among the portals of e-commerce.

Augmented Shopping Market by Regions

Segments

Segments Covered in the Report
The global augmented shopping market has been segmented on the basis of

Components

  • Services
  • Solutions

Applications

  • Footwear
  • Apparel Fittings
  • Beauty & Cosmetics
  • Grocery Shopping
  • Home Goods & Furniture
  • Automotive
  • Others

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

  • Zugara, Inc.
  • Augment
  • Google LLC
  • Blippar Ltd
  • Holition Ltd.
  • Marxent Labs LLC
  • Imaginate Technologies
  • Microsoft
  • PTC
  • Wikitude GmbH
  • ViewAR GmbH
  • Apple Inc.

Competitive Landscape

Key players competing in the global augmented shopping market are Zugara, Inc.; Augment; Google LLC; Blippar Ltd; Holition Ltd.; Marxent Labs LLC; Imaginate Technologies; Microsoft; PTC; Wikitude GmbH; ViewAR GmbH; and Apple Inc. Many of these players have adopted business strategies such as promotions, marketing, retail branding, research & development activities, collaborations, partnerships, alliances, acquisitions, and mergers in order to increase their operation expansion, consumer base, and market position globally.

Augmented Shopping Market by key players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Augmented Shopping Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Augmented Shopping Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Augmented Shopping Market - Supply Chain
  4.5. Global Augmented Shopping Market Forecast
     4.5.1. Augmented Shopping Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Augmented Shopping Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Augmented Shopping Market Absolute $ Opportunity
5. Global Augmented Shopping Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Augmented Shopping Market Size and Volume Forecast by Applications
     5.3.1. Footwear
     5.3.2. Apparel Fittings
     5.3.3. Beauty & Cosmetics
     5.3.4. Grocery Shopping
     5.3.5. Home Goods & Furniture
     5.3.6. Automotive
     5.3.7. Others
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Augmented Shopping Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Augmented Shopping Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Augmented Shopping Demand Share Forecast, 2019-2026
7. North America Augmented Shopping Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Augmented Shopping Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Augmented Shopping Market Size and Volume Forecast by Applications
     7.4.1. Footwear
     7.4.2. Apparel Fittings
     7.4.3. Beauty & Cosmetics
     7.4.4. Grocery Shopping
     7.4.5. Home Goods & Furniture
     7.4.6. Automotive
     7.4.7. Others
  7.5. Basis Point Share (BPS) Analysis by Applications
  7.6. Y-o-Y Growth Projections by Applications
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Augmented Shopping Demand Share Forecast, 2019-2026
8. Latin America Augmented Shopping Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Augmented Shopping Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Augmented Shopping Market Size and Volume Forecast by Applications
     8.4.1. Footwear
     8.4.2. Apparel Fittings
     8.4.3. Beauty & Cosmetics
     8.4.4. Grocery Shopping
     8.4.5. Home Goods & Furniture
     8.4.6. Automotive
     8.4.7. Others
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Augmented Shopping Demand Share Forecast, 2019-2026
9. Europe Augmented Shopping Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Augmented Shopping Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Augmented Shopping Market Size and Volume Forecast by Applications
     9.4.1. Footwear
     9.4.2. Apparel Fittings
     9.4.3. Beauty & Cosmetics
     9.4.4. Grocery Shopping
     9.4.5. Home Goods & Furniture
     9.4.6. Automotive
     9.4.7. Others
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Augmented Shopping Demand Share Forecast, 2019-2026
10. Asia Pacific Augmented Shopping Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Augmented Shopping Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Augmented Shopping Market Size and Volume Forecast by Applications
     10.4.1. Footwear
     10.4.2. Apparel Fittings
     10.4.3. Beauty & Cosmetics
     10.4.4. Grocery Shopping
     10.4.5. Home Goods & Furniture
     10.4.6. Automotive
     10.4.7. Others
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Augmented Shopping Demand Share Forecast, 2019-2026
11. Middle East & Africa Augmented Shopping Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Augmented Shopping Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Augmented Shopping Market Size and Volume Forecast by Applications
     11.4.1. Footwear
     11.4.2. Apparel Fittings
     11.4.3. Beauty & Cosmetics
     11.4.4. Grocery Shopping
     11.4.5. Home Goods & Furniture
     11.4.6. Automotive
     11.4.7. Others
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Augmented Shopping Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Augmented Shopping Market: Market Share Analysis
  12.2. Augmented Shopping Distributors and Customers
  12.3. Augmented Shopping Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Zugara, Inc.
     12.4.2. Augment
     12.4.3. Google LLC
     12.4.4. Blippar Ltd
     12.4.5. Holition Ltd.
     12.4.6. Marxent Labs LLC
     12.4.7. Imaginate Technologies
     12.4.8. Microsoft

Segments Covered in the Report
The global augmented shopping market has been segmented on the basis of

Components

  • Services
  • Solutions

Applications

  • Footwear
  • Apparel Fittings
  • Beauty & Cosmetics
  • Grocery Shopping
  • Home Goods & Furniture
  • Automotive
  • Others

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

  • Zugara, Inc.
  • Augment
  • Google LLC
  • Blippar Ltd
  • Holition Ltd.
  • Marxent Labs LLC
  • Imaginate Technologies
  • Microsoft
  • PTC
  • Wikitude GmbH
  • ViewAR GmbH
  • Apple Inc.

Key players competing in the global augmented shopping market are Zugara, Inc.; Augment; Google LLC; Blippar Ltd; Holition Ltd.; Marxent Labs LLC; Imaginate Technologies; Microsoft; PTC; Wikitude GmbH; ViewAR GmbH; and Apple Inc. Many of these players have adopted business strategies such as promotions, marketing, retail branding, research & development activities, collaborations, partnerships, alliances, acquisitions, and mergers in order to increase their operation expansion, consumer base, and market position globally.

Augmented Shopping Market by key players

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