Augmented Analytics Market

Augmented Analytics Market by Deployments (Cloud-based and On-premise), Components (Services [Implementation Services, Support & Maintenance Services, Training Services, and Consulting Services] and Software), Enterprise Sizes (Large Enterprises and Small & Medium Enterprises), End-users (Healthcare, IT & Telecommunication, Manufacturing, Retail & E-commerce, BFSI, Government, Energy Utilities, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-3526
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 176
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The global augmented analytics market size was valued at USD 4,760 million in 2020 and is expected to expand at a CAGR of 25.5% during the forecast period, 2021–2028. The growth of the market is attributed to the organization's growing need for intelligent business tools in the field of data analysis and to raise the productivity of business processes.

Augmented Analytics Market key takeaways

Augmented analytics involves a process of intellectual data evaluation that makes pattern detection easier for non-technical users by running multiple algorithms and creating a standard format. The technology also converts non-linguistic data into a human-readable format for better comprehension by business executives. Moreover, the integration of natural language processing technology into augmented analytics has widely allowed users of business intelligence technology to interact in a conversational mode. Further, it includes functionalities such as data preparation, deciphering data patterns, and building models, as well as distributing and operationalizing the data findings.

The outbreak of COVID-19 pandemic had forced to shatter the global economy and governments across the globe imposed different set of rules and regulations to reduce the risk of the virus contamination. As a result, business organization have rapidly shifted towards establishment and upgrade of their digital platforms and infrastructure; thus, the demand for augmented reality tools skyrocketed. It also aids in the separation of important data using the cloud and hybrid solutions.

Market Trends, Drivers, Restraints, and Opportunities

  • Rising adoption of intelligent business tools in data analytics and requirement for the analysis solutions to interpret a large volume of operational data of businesses are key factors boosting the market growth.
  • Adoption of advanced and innovative technology across the globe to increase productivity by allowing effective business operations presents another key factor that drives the market growth.
  • Rapid expansion of companies due to industrialization and complexity associated with well-management of data on a daily basis have increased the demand for the analytic tools.
  • Issues regarding the violation of users’ privacy and security are key hurdles expected to hamper the market expansion during the forecast period.
  • Developing infrastructure and advancement in technology are some vital factors creating lucrative opportunities for market expansion in the long run.

Scope of the Report

The report on the global augmented analytics market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Augmented Analytics Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Deployments (Cloud-based and On-premise), Components (Services [Implementation Services, Support & Maintenance Services, Training Services, and Consulting Services] and Software), Enterprise Sizes (Large Enterprises and Small & Medium Enterprises), and End-users (Healthcare, IT & Telecommunication, Manufacturing, Retail & E-commerce, BFSI, Government, Energy utilities, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Tableau Software; Sisense Inc.; Salesforce.com, Inc.; TIBCO Software Inc.; SAS Institute Inc.; MicroStrategy Incorporated; Microsoft Corporation; IBM Corporation; SAP SE; and QlikTech International AB

 

Market Segment Insights

Cloud-based segment is projected to expand at a considerable CAGR

On the basis of deployments, the augmented analytics market is bifurcated into cloud-based and on-premise. The cloud-based segment is projected to expand at a considerable CAGR during the forecast period as cloud-based analytics allows for more flexible and agile deployment of the technology. On the other hand, the on-premise segment is anticipated to account for a major market share during the forecast period due to the ease of customization offered during implementation of tools by businesses such as startups and SMEs.

Service segment is expected to account for significant market share

In terms of components, the market is divided into services and software. The service segment is further classified as implementation services, support & maintenance services, training services, and consulting services. The service segment is expected to account for significant share of the market as consulting services provide organizations with appropriate analytics and assist businesses in determining how analytics will benefit their operations. However, the software segment is anticipated to represent a large market share due to wide use of software as data visualization tools and analysis tools among companies.

Large enterprise segment to constitute considerable market share

On the basis of enterprise sizes, the augmented analytics market is bifurcated into large enterprises and small & medium enterprises. The large enterprise segment is anticipated to constitute considerable market share due to requirement of advanced analytical tools to handle and manage a large volume of data among big enterprises. However, the small & medium enterprise is expected to register a moderate CAGR during the forecast period due to the high cost associated with the new technologies for implementation among small businesses.

Augmented Analytics Market enterprise size

BFSI sector is expected to grow at a significant rate

Based on end-users, the market is segregated into healthcare, IT & telecommunication, manufacturing, retail & e-commerce, BFSI, government, energy utilities, and others. The BFSI sector is expected to grow at a significant rate during the projected period to increase the proficiency of various customer service processes as well as real-time financial insights. Moreover, the healthcare segment is expected to register a fast-growth rate as hospitals are increasingly deploying several advanced analytics techniques to provide quick answers to patients' most frequently asked questions using their websites.

North America is anticipated to constitute a key market share

In terms of regions, the augmented analytics market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to constitute a key share of the market during the projected period owing to delivering good customer experience by business organizations. However, the market of Asia Pacific is anticipated to expand at a rapid pace during the forecast period due to the implementation of data discovery and visualization among enterprises.

Augmented Analytics Market by regions

Segments

Segments Covered in the Report
The global augmented analytics market has been segmented on the basis of

Deployments

  • Cloud-based
  • On-premise
Components
  • Services
    • Implementation Services
    • Support & Maintenance Services
    • Training Services
    • Consulting Services
  • Software
Enterprise Sizes
  • Large Enterprises
  • Small & Medium Enterprises
End-users
  • Healthcare
  • IT & Telecommunication
  • Manufacturing
  • Retail & E-commerce
  • BFSI
  • Government
  • Energy Utilities
  • Others
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Tableau Software
  • Sisense Inc.
  • Salesforce.com, Inc.
  • TIBCO Software Inc.
  • SAS Institute Inc.
  • MicroStrategy Incorporated
  • Microsoft Corporation
  • IBM Corporation
  • SAP SE
  • QlikTech International AB

Competitive Landscape

Key players competing in the global augmented analytics market are Tableau Software; Sisense Inc.; Salesforce.com, Inc.; TIBCO Software Inc.; SAS Institute Inc.; MicroStrategy Incorporated; Microsoft Corporation; IBM Corporation; SAP SE; and QlikTech International AB.

With the demand for new capabilities are growing, vendors are responding by offering advanced self-serve data discovery tools, assisted predictive modeling, and other services. For example, Microsoft Corporation announced updates to Power BI in February 2019 to improve the user experience and upgrade o new features such as Q&A, conditional formats, data connections, and custom visuals.

Augmented Analytics Market by key players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Augmented Analytics Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Augmented Analytics Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Augmented Analytics Market - Supply Chain
  4.5. Global Augmented Analytics Market Forecast
     4.5.1. Augmented Analytics Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Augmented Analytics Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Augmented Analytics Market Absolute $ Opportunity
5. Global Augmented Analytics Market Analysis and Forecast by End Users
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by End Users
     5.2.2. Y-o-Y Growth Projections by End Users
  5.3. Augmented Analytics Market Size and Volume Forecast by End Users
     5.3.1. Healthcare
     5.3.2. IT & Telecommunication
     5.3.3. Manufacturing
     5.3.4. Retail & E-commerce
     5.3.5. BFSI
     5.3.6. Government
     5.3.7. Energy Utilities
     5.3.8. Others
  5.4. Absolute $ Opportunity Assessment by End Users
  5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Augmented Analytics Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Augmented Analytics Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Augmented Analytics Demand Share Forecast, 2019-2026
7. North America Augmented Analytics Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Augmented Analytics Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Augmented Analytics Market Size and Volume Forecast by End Users
     7.4.1. Healthcare
     7.4.2. IT & Telecommunication
     7.4.3. Manufacturing
     7.4.4. Retail & E-commerce
     7.4.5. BFSI
     7.4.6. Government
     7.4.7. Energy Utilities
     7.4.8. Others
  7.5. Basis Point Share (BPS) Analysis by End Users
  7.6. Y-o-Y Growth Projections by End Users
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Augmented Analytics Demand Share Forecast, 2019-2026
8. Latin America Augmented Analytics Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Augmented Analytics Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Augmented Analytics Market Size and Volume Forecast by End Users
     8.4.1. Healthcare
     8.4.2. IT & Telecommunication
     8.4.3. Manufacturing
     8.4.4. Retail & E-commerce
     8.4.5. BFSI
     8.4.6. Government
     8.4.7. Energy Utilities
     8.4.8. Others
  8.5. Basis Point Share (BPS) Analysis by End Users
  8.6. Y-o-Y Growth Projections by End Users
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Augmented Analytics Demand Share Forecast, 2019-2026
9. Europe Augmented Analytics Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Augmented Analytics Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Augmented Analytics Market Size and Volume Forecast by End Users
     9.4.1. Healthcare
     9.4.2. IT & Telecommunication
     9.4.3. Manufacturing
     9.4.4. Retail & E-commerce
     9.4.5. BFSI
     9.4.6. Government
     9.4.7. Energy Utilities
     9.4.8. Others
  9.5. Basis Point Share (BPS) Analysis by End Users
  9.6. Y-o-Y Growth Projections by End Users
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Augmented Analytics Demand Share Forecast, 2019-2026
10. Asia Pacific Augmented Analytics Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Augmented Analytics Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Augmented Analytics Market Size and Volume Forecast by End Users
     10.4.1. Healthcare
     10.4.2. IT & Telecommunication
     10.4.3. Manufacturing
     10.4.4. Retail & E-commerce
     10.4.5. BFSI
     10.4.6. Government
     10.4.7. Energy Utilities
     10.4.8. Others
  10.5. Basis Point Share (BPS) Analysis by End Users
  10.6. Y-o-Y Growth Projections by End Users
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Augmented Analytics Demand Share Forecast, 2019-2026
11. Middle East & Africa Augmented Analytics Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Augmented Analytics Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Augmented Analytics Market Size and Volume Forecast by End Users
     11.4.1. Healthcare
     11.4.2. IT & Telecommunication
     11.4.3. Manufacturing
     11.4.4. Retail & E-commerce
     11.4.5. BFSI
     11.4.6. Government
     11.4.7. Energy Utilities
     11.4.8. Others
  11.5. Basis Point Share (BPS) Analysis by End Users
  11.6. Y-o-Y Growth Projections by End Users
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Augmented Analytics Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Augmented Analytics Market: Market Share Analysis
  12.2. Augmented Analytics Distributors and Customers
  12.3. Augmented Analytics Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Tableau Software
     12.4.2. Sisense Inc.
     12.4.3. Salesforce.com, Inc.
     12.4.4. TIBCO Software Inc.
     12.4.5. SAS Institute Inc.
     12.4.6. MicroStrategy Incorporated
     12.4.7. Microsoft Corporation

Segments Covered in the Report
The global augmented analytics market has been segmented on the basis of

Deployments

  • Cloud-based
  • On-premise
Components
  • Services
    • Implementation Services
    • Support & Maintenance Services
    • Training Services
    • Consulting Services
  • Software
Enterprise Sizes
  • Large Enterprises
  • Small & Medium Enterprises
End-users
  • Healthcare
  • IT & Telecommunication
  • Manufacturing
  • Retail & E-commerce
  • BFSI
  • Government
  • Energy Utilities
  • Others
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Tableau Software
  • Sisense Inc.
  • Salesforce.com, Inc.
  • TIBCO Software Inc.
  • SAS Institute Inc.
  • MicroStrategy Incorporated
  • Microsoft Corporation
  • IBM Corporation
  • SAP SE
  • QlikTech International AB

Key players competing in the global augmented analytics market are Tableau Software; Sisense Inc.; Salesforce.com, Inc.; TIBCO Software Inc.; SAS Institute Inc.; MicroStrategy Incorporated; Microsoft Corporation; IBM Corporation; SAP SE; and QlikTech International AB.

With the demand for new capabilities are growing, vendors are responding by offering advanced self-serve data discovery tools, assisted predictive modeling, and other services. For example, Microsoft Corporation announced updates to Power BI in February 2019 to improve the user experience and upgrade o new features such as Q&A, conditional formats, data connections, and custom visuals.

Augmented Analytics Market by key players

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