The global athleisure market size was valued at USD 330.45 Billion in 2022 and is expected to reach USD 700.12 Billion by 2031, expanding at a CAGR of 8.7% during the forecast period, 2023-2031. The growth of the market is attributed to increasing consumer health and fitness consciousness.
Athleisure is a well-known fashion trend that has swept the globe. It is a mix of athletic and leisure wear, with the goal of providing comfortable clothing that can also be used for working out. Athleisure clothing, on the other hand, is not only worn by gym and fitness lovers, but also by those looking for a comfortable and stylish casual style.
Athleisure is not a brand-new trend; yet, it has gained a lot of traction in recent years. Athleisure clothing is designed to provide consumers with comfortable, fashionable, and versatile clothing alternatives that they can wear in variety of events and settings, ranging from gym classes to informal lunch dates.
Women's yoga pants and sports bra crop tops are not the only items that fall under the category of athleisure. Athleisure wear for men also include pants, sneakers, shorts, sweatshirts, and authentic polo shirts.
The global impact of COVID-19 on yoga is significant. As a result of the lockdown measures, health clubs, gyms, yoga studios, and other places where in-person group yoga sessions were held globally, were closed down. Yoga instructors shifted their classes to online platforms.
Athleisure Market Trends, Drivers, Restraints, and Opportunities
- High interest of young population in outdoor recreational and sports activities is fueling the market.
- Several organizations provide customized products to different clients, as well as professional guidance to assist customers in selecting a suitable product, this is projected to drive the market.
- Increased participation of working women in personal sports and fitness activities is expected to boost the market during the forecast period.
- Rising fashion trends combined with a changing retail landscape across brands is projected to propel the athleisure market.
- High price of products is anticipated to hamper the market growth.
- Women’s interest is estimated to be sparked by increasing crossover between fashion and sports, thus resulting in high availability of trendy clothing, which is projected to create immense opportunities for market players.
Scope of Athleisure Market Report
The report on the global athleisure market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
|
Attributes
|
Details
|
|
Report Title
|
Athleisure Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
|
|
Base Year
|
2022
|
|
Historic Data
|
2016–2021
|
|
Forecast Period
|
2023 – 2031
|
|
Segmentation
|
Products (Shirts, Shorts, Yoga Apparels [Tops, Pants, Shorts, Unitards, Capris, and Others], Leggings, and Others), Types (Premium and Mass), Distribution Channels (Offline and Online), and End-users (Women, Men, and Children)
|
|
Regional Scope
|
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
|
|
Report Coverage
|
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
|
|
Key Players Covered in the Report
|
Hanes Brands, Inc.; Lululemon Athletica; Wear Pact, LLC; Patagonia, Inc.; EILEEN FISHER; Outerknown; Under Armour, Inc.; PANGAIA; Vuori; Adidas AG; ASICS Corporation; Columbia Sportswear Company; Nike, Inc. (Nike); PUMA SE; and The Gap, Inc.
|
Athleisure Market Segment Insights
Products Segment Analysis
Based on products, the market is segregated into shirts, shorts, yoga apparels, leggings, and others. The yoga apparels segment is further segregated into tops, pants, shorts, unitards, capris, and others. The yoga apparels segment is projected to grow at a rapid pace during the forecast period. There has been an increase in the number of yoga devotees all around the world, notably during the COVID-19 pandemic.
Consumers are becoming concerned about their health, as the virus spreads over the world, and are adopting healthy lifestyles. As a result of the lockdown measures, health clubs, gyms, yoga studios, and other places where in-person group yoga sessions were held, were closed down. This forced fitness enthusiasts to enroll in online home-based exercise sessions.
As a result, the demand for yoga clothing has skyrocketed. Manufacturers are introducing items that are built of sturdy, long-lasting, and high-quality materials. The presence of athletic wear with properties such as moisture management, temperature regulation, and other performance-enhancing characteristics that stop potential injury and discomfort sparked the interest of consumers.
Types Segment Analysis
On the basis of types, the market is bifurcated into premium and mass. The mass segment accounted for major market share of around 60% in 2021. Athletic-casual apparel is growing popular in a variety of social situations. Several outfits that are now deemed work-appropriate are made with sports-inspired materials such as Lycra, Spandex, and other synthetic fibers.
From luxury travel to high-end cosmetics and fitness, wellness has expanded from a minority lifestyle choice to a modern status symbol and expression of personal ideas that encompasses numerous industries. Streetwear athleisure trends, which are driven by the desire of affluent consumers to combine comfort and style, had a big impact on luxury fashion.
Luxury brands are releasing new sports gear, ranging from leggings to footwear and gym accessories in order to capitalize on the rising athleisure market. This is boosting the premium segment.
Distribution Channels Segment Analysis
In terms of distribution channels, the market is fragmented into offline and online. The offline segment holds around 55% of the total market share. Offline shops provide an extensive range of footwear and clothing options, advertising both private-label and branded products.
Customers want to try gears before purchasing them, and an offline store accommodates and caters to their needs. Additionally, these shops initiate several key marketing and promotional events, such as seasonal promotions, discounts, customer loyalty programs, and so on.
End-Users Segment Analysis
Based on end-users, the market is divided into male, female, and children. The male segment held a major market share in 2021. When it comes to clothing, men want clothes that are both comfortable and stylish. Such needs are met by athleisure product offerings and features.
Some athleisure garments such as polo-shirts, casual trousers, crew-neck sweaters, bomber, and others, gained popularity among male population in recent years. Thus, the definite feature of style and comfort in athleisure is one of the key factors driving the segment.
Regional Analysis
In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America held around 35% of the total market share in 2021.
In the US, large number of individuals are working from home, due to the coronavirus pandemic. Customers were more likely to work in athleisure, pajamas, and sweatpants, as they did not have to dress up for work. In the US, customers are shifting towards wearing casual attire and comfortable apparel.
Segments
The global athleisure market has been segmented on the basis of
Products
- Shirts
- Shorts
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Leggings
- Others
Types
Distribution Channels
End-users
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Hanes Brands, Inc.
- Lululemon Athletica
- Wear Pact, LLC
- Patagonia, Inc.
- EILEEN FISHER
- Outerknown
- Under Armour, Inc.
- PANGAIA
- Vuori
- Adidas AG
- ASICS Corporation
- Columbia Sportswear Company
- Nike, Inc. (Nike)
- PUMA SE
- The Gap, Inc.
Competitive Landscape
Key players competing in the athleisure market include Hanes Brands, Inc.; Lululemon Athletica; Wear Pact, LLC; Patagonia, Inc.; EILEEN FISHER; Outerknown; Under Armour, Inc.; PANGAIA; Vuori; Adidas AG; ASICS Corporation; Columbia Sportswear Company; Nike, Inc. (Nike); PUMA SE; and The Gap, Inc. Some of these players are using several market strategies such as acquisitions, merger, collaborations, partnerships, capacity expansion, and product launches to enhance their market share, generate revenue, and raise their production line.
- In the third quarter of 2020, Athleta, a Gap-owned women's fitness wear business, announced a 35% increase in net sales. Old Navy, which is owned by Gap, registered 55% boost in sales in its activewear category.
- In 2020, Rebecca Vallance, a luxury company, converted 33% of its sales to athleisure apparel. It collaborated with Australia-based athletic brand, P.E. nation, to produce a ten-piece Sportif line in the athleisure market.
Request For Customization
Enquiry Before Buying
Speak With Analyst
