Global Asian Food Market by Product Types (Indian, Chinese, Japanese, Oriental, and Others) and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

The global Asian food market is projected to expand at a robust CAGR during the forecast period, between 2021 and 2028. Asian food refers to cuisines that originating from countries in the Asian continent. Asian food encompasses foods from Southeast Asia, Middle East Asia, and other regions and is inclusive of various cultures and nationalities such as Japan, India, China, Singapore, Vietnam, and others.

The characteristic method of cooking and preparation and ingredients varies from nation to nation, and is specific to the cultures and practices on the country. Asian food includes the use of a range of spices, ingredients, flavors, vegetables, meats, tastes, and overall preparation. Ingredients such as ginger, garlic, chilies, sesame seeds, rice, and onions are used to prepare a variety of Asian food. For instance, curry dishes originating from India are combined with yogurt, while those prepared in South India, Sri Lanka, and countries Southeast Asia are combined with coconut. Thus, the flavor of the food is based on the different countries in the region.

Market Trends, Drivers, Restraints, and Opportunities

• Increasing demand for Asian food due to the rise in tourism activities is primarily drives the market.
• Immigration rates in various countries have increased, thus fueling the preference and demand for Asian food, outside the Asian continent, which is further expected to fuel the market.
• Rising capital investments by food service institutions and key players toward developing healthy and dietary Asian food is driving the global market.
• Globalization and rising awareness about the health benefits of foods such as ginger turmeric, and spices fuel the demand for Asian food.
• Asian food includes a variety of food products ranging from spicy and sweet, to authentic cultural dishes, which attracts consumers toward Asian food, thereby surging the market.
• Developments and innovations in Asian dishes attract new customers, thus fuelling the market.
• Increasing awareness about the health benefits of Asian food as opposed to fast foods has surged the demand for the former, thus boosting the market.
• COVID-19 impeded the market due to global lockdown and temporary closure of restaurants, which resulted in irregular functioning of the supply chain. This restrained the market.
• Innovative food items prepared by Asian food restaurants and joints that cater to the dynamic tastes of the consumers is projected to create opportunities in the market.

Scope of the Report

The report on the global Asian food market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Global Asian Food Market Segment Insights

Increasing preference drives the Chinese segment

On the basis of product types, the Asian food market is categorized as Indian, Chinese, Japanese, Oriental, and others. The Chinese segment is expected to grow significantly during the forecast period owing to increasing preference of consumers toward Chinese food. Chinese food includes cuisine that is prepared with common ingredients such as soy, rice, chilly oil, tofu, and noodles. The preparation and consumption of this food requires utensils such as wok and chopsticks, respectively. High demand for Chinese food in western countries drives the segment. The immigration of the people from China to the West has resulted in the adoption of Chinese cuisines in countries in North America, the Middle East, & Africa, and Europe. Additionally, the taste and flavor of Chinese food attracts people to it, which in turn, has propelled the launch of food service restaurants that prepare authentic Chinese food. Seasoning and cooking techniques of Chinese food is closely related to its historic background, culture, and ethnicity in the country. Indian food is also a very popular type of Asian food. Indian food varies include an array of spices, herbs, fruits, and vegetables growing in different parts of the Indian subcontinent.

The market in North America is anticipated to expand at a robust CAGR

In terms of regions, the global Asian food market is classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America is projected to expand at a significant pace in the coming years owing to the high demand of Asian food in the region. The penetration of key players and various food services joints drives the market in the region. Additionally, immigration rate has increased and the demand for Asian food from Asians residing in North America has increased in the recent years.

Segments

Segments Covered in the Report
By Product Types

• Indian
• Chinese
• Japanese
• Oriental
• Others

By Regions

• North America
• Europe
• Latin America
• Asia Pacific
• Middle East & Africa

By Key Players

• Pei Wei Asian Diner
• Panda Express
• Moods Hospitality Pvt Ltd
• Eurofood Group Plc

Competitive Landscape

Key players in the global Asian food market are Pei Wei Asian Diner, Panda Express, Moods Hospitality Pvt Ltd; and Eurofood Group Plc. These players are widely engaged in various business development strategies including mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence and expand their consumer base globally.