US Aromatherapy Market

The US aromatherapy market size was valued at USD 665.88 Million in 2022 and is likely to reach USD 1.45 Billion by 2031, expanding at a CAGR of 9.1% during 2023 – 2031. The growth of the market is attributed to the increasing awareness of therapeutic benefits of essential oils. Essential oils are extensively used by people as a therapeutic measure for several medical conditions. 

Based on article of the National Center for Biotechnology Information (NCBI) in 2016, around 50 patients who were suffering from second- and third-degree burns, a wide range of clinical trials were conducted on them using inhalation of essential oils. The result was that oils are very effective on reducing pain. Therefore, for pain relief of burn patients the aromatherapy is used as a complementary therapy.

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In the US, in 2016, Census Bureau projected a millennial population of 71 million and expected this population to exceed than that of baby boomers by 2019. Hence, growing millennial population is anticipated to push the market. Essential oils are known to have healing properties. Patients overall wellness is positively impacted by therapeutic-grade essential oils. These oils act as an antibacterial and they are natural cleaners.

In the US presence of some major players include Frontier Natural Products Co-op, doTERRA International, and Young Living Essential Oils. They have wide product portfolios along with rising penetration using an array of essential oils and other aromatherapy products in the country.

Based on SPINS survey, in aromatherapy retail the US is one of the leading country. The swift growth of organic and retail sectors are projected to push the aromatherapy market. Approved organic essential oils are propelling the growth. Pharmaceutical use of these oils may damage healthy cells with diseased cells.

US Aromatherapy Market Trends, Drivers, Restraints, and Opportunities

• Rising awareness about use of essential oils and increasing inclination towards natural products are projected to fuel the market growth.

• Increasing use of aromatherapy at-home, growing prevalence of chronic and lifestyle related diseases, and rising disposable income are major factors driving the market growth.

• Rising cases of neuro and insomnia patients are expected to push the rapid development of the market due to high demand of aromatherapy in these groups.

• Growing trend of essential oil and rising sales of oils are expected to create significant opportunities for the market.

• Side effects of aromatherapy and stringent regulatory framework are anticipated to hamper the market expansion in coming years.

• Lack of medical and technical competency, and less professional uniformity and standardization are factors that may impede the market growth during the forecast period.

Scope of US Aromatherapy Market Report

The report on the global US aromatherapy market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

US Aromatherapy Market Segment Insights

Consumables segment is projected to account for a key market share

Based on products, the US aromatherapy market is bifurcated into consumables and equipment.

The consumables segment is expected to account for key market share in the coming years owing to rise in use of essential oils as therapeutic agents for several conditions. The consumables segment is further divided into essential oils and carrier oils. Essential oils have natural healing property, which increases their growth. The essential oil segment is further segmented into single oils and blended oils. The single oils segment is further subdivided into herbaceous, floral, woody, citrus, earthy, spicy, camphoraceous, and others.

However, the equipment segment is anticipated to expand at a rapid pace during the forecast period owing to introduction of innovative diffusers. These innovations diffuses essential oils to give fragrance and anticipated to fuel the growth of the market.

Topical application segment dominated the market share

On the basis of mode of delivery, the market is divided into topical application, aerial diffusion, and direct inhalation. The topical application segment dominated the market and is expected to hold a key share of the market during the forecast period. The growth of the segment is attributed to growing preference of aromatherapy oils for different skin conditions. Essential oils are very effective for chronic skin issues.

On the other hand, the aerial diffusion segment is anticipated to expand at a rapid pace during the forecast period owing to its effectiveness for the treatment of cold and flu. Preference of aerial diffusion is rising with increasing demand of evaporative diffusers.

Skin & hair care segment is expected to expand at a rapid pace

In terms of applications, the US aromatherapy market is bifurcated into relaxation, skin & hair care, pain management, cold & cough, insomnia, scar management, and others. The relaxation segment is expected to hold a key share of the market during the forecast period owing to growing prevalence of stress and anxiety. To get relief from stress people are adapting natural and herbal treatments which is projected to boost the segment growth.

On the other hand, the skin & hair care segment is anticipated to expand at a rapid space during the forecast period. People having rashes on skin are adapting aromatherapy because it helps to nourish the skin with reducing inflammation. Due to adverse effects people are not preferring use of synthetic products. Hence, carrier oil and essential oil are opted for many skin disorders. These oils helps for treating different skin and hair conditions because of their antiseptic, antifungal, and antibacterial properties.

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Direct- to-consumer segment is projected to hold a major market share

Based on distribution channels, the US aromatherapy market is segmented into direct-to-consumer (DTC) and B2B.

The direct-to-consumer segment dominated the market share and is expected to represent a key share of the market in the coming years due to multilevel marketing of aromatherapy products. The DTC segment is subdivided into retail and e-commerce. Considering the aromatherapy, it is important to smell fragrances before obtaining aromatherapy products. Therefore, retail stores offering aromatherapy products are generating largest revenue in the market.

Key players such as Mountain Rose Herbs, doTERRA International, and Young Living Essential Oils are offering products with discounted rate to wholesalers which fuel the sales. All these factors are projected to drive the growth of the segment during the forecast period.

Home use segment is anticipated to register a substantial growth

In terms of end-users, the market is bifurcated into home use, spa & wellness centers, hospitals & clinics, and others.

The home use segment is expected to hold a key share of the market during the forecast period due to pain management, treating cold, cough, & insomnia, rising use of aromatherapy for relaxation, and skin & hair management at home. Many people visit spa and wellness centers for stress relief, relaxation, and quick healing & recovery. Based on end-users spa and wellness centers accounted significant share of the market.

Circulatory, musculoskeletal, and lymphatic systems which enhances immunity are stimulated by using aromatherapy. It is also used in hospitals & clinics because of several properties such as eases digestion, helps expedite recovery, reduces anxiety, nausea, & stress, and enhances blood circulation.

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Segments

The global US aromatherapy market has been segmented on the basis of

Products

•  Consumables
  • Essential Oils
    • Singles
      • • Herbaceous 
        • Woody
        • Spicy
        • Floral
        • Citrus
        • Earthy
        • Camphoraceous
        • Others

• • • Blends
  • Carrier Oils
• Equipment
  • Ultrasonic
  • Nebulizing
  • Evaporative
  • Heat

Mode of Delivery

• Topical Application
• Aerial Diffusion
• Direct Inhalation

Applications

• Relaxation
• Skin & Hair Care
• Pain Management
• Cold & Cough
• Insomnia
• Scar Management
• Others

Distribution Channels

• Direct-To-Consumer (DTC)
  • Retail
  • E-commerce
• B2B

End-users

• Home Use
• Spa & Wellness Centers
• Hospitals & Clinics
• Other

Key Players

• Edens Garden
• doTERRA International
• Frontier Natural Products Co-op
• Mountain Rose Herbs
• Young Living Essential Oils
• Rocky Mountain Oils
• Plant Therapy Essential Oils

Competitive Landscape

Key players competing in the US aromatherapy market include Edens Garden, doTERRA International, Frontier Natural Products Co-op, Mountain Rose Herbs, Young Living Essential Oils, Rocky Mountain Oils, and Plant Therapy Essential Oils.

Major market players are implementing several business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares. For instance, Young Living Essential Oils, in 2017, collaborated with Monell Chemical Senses Centre for supporting recovery of anosmia patients.