The global aromatherapy diffuser market size was valued at USD 1.74 Billion in 2022 and is projected to reach USD 3.78 Billion by 2031, expanding at a CAGR of around 9% during the forecast period, 2023 – 2031. The market is anticipated to be driven by increasing consumer disposable income coupled with changing lifestyles of people.
Aromatherapy diffusers are used to diffuse the scent of essential oils and other scented compounds into specific areas and rooms. Rising awareness of the various benefits of aromatherapy for relieving stress and anxiety is expected to increase the demand for different types of diffusers. Types of aromatherapy diffusers in the market include heat, candles, terracotta, ultrasonic waves, atomizers, and clay diffusers.
Inhaling essential oils through a diffuser has no direct side effects unless taken orally or applied directly to the skin. Ultrasonic nebulizers and atomizers are devices widely used by therapists in the region, due to their ability to store the therapeutic ingredients of oils. In addition, favorable legislation governing the cultivation of essential oil crops is expected to boost the demand for aromatherapy diffusers in the coming years.
Aromatherapy Diffusers Market Trends, Drivers, Restraints, and Opportunities
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Rising awareness of the various benefits of aromatherapy for relieving stress and anxiety is expected to boost the market.
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Consumers are looking for natural fragrances, due to increased health awareness and side effects such as allergies and toxins associated with synthetic/chemical products.
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Direct intake of essential oils is expected to cause side effects such as skin rashes and allergies. Aroma diffusers aid in the safe intake of essential oils, which is driving the aromatherapy diffusers market.
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Increased R&D activity along with innovations in extraction technology is expected to increase the applications of essential oil, especially in emerging markets. This is expected to boost the aromatherapy diffusers market.
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Mass extraction of essential oils and growing environmental concerns about the disposal of plastics and glasses used to make diffusers are expected to impede the growth of the market during the forecast period. To address these challenges, the market is shifting its focus to develop eco-friendly products using bio-based BPA-free plastics.
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Utilization of essential oils in aromatherapy is expected to aid in healing of consumers. Healing benefits are brought about by innovative temperature-controlled diffusing technology, which is expected to create opportunities for growth in the market.
Scope of Aromatherapy Diffusers Market Report
The report on global aromatherapy market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
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Attributes
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Details
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Report Title
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Aromatherapy Diffuser Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Products (Ultrasonic, Nebulizer, and Others), Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retailers, and Others), and Applications (Residential and Commercial)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Puzhen Life Co. Ltd; NOW Health Group Inc.; ZAQ; doTERRA; Organic Aromas; Aromis Aromatherapy; Edens Garden; Newell Brands Inc.; Alessi; and Scentsy Inc.
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Aromatherapy Diffuser Market Segment Insights
In terms of products types, the aromatherapy diffuser market can be segregated into ultrasonic, nebulizer, and others. The ultrasonic aromatherapy diffusers segment is expected to dominate the market over the projected period, due to their ability to retain the therapeutic properties of essential oils and create a comfortable atmosphere for healing. Ultrasonic diffusers use electronic frequencies to generate vibrations in water, breaking down essential oils into small particles, and dispersing the oil in a fine mist. The nebulizer segment is expected to be the fastest-growing product segment during the forecast period.
Based on distribution channels, the aromatherapy market can be fragmented into supermarkets and hypermarkets, convenience stores, specialist stores, online retailers, and others. The retail segment is anticipated to register substantial growth over the forecast period, due to their personalized service. Consumer purchasing behavior has changed in recent years, due to factors such as product availability, diversity, desired delivery choices, favorable offers, and discounts. All these factors encourage consumers to choose retail stores.
However, factors such as budget constraints make online shopping convenient, as consumers tend to focus on products that fit their budget without compromising on content, brand, or quality. The online retailers segment is expected to be one of the fastest growing sales channels during the forecast period. Increasing number of internet users in emerging and developed markets are expected to increase the demand for products available through online channels during the forecast period.
Based on applications, the market is segregated into residential and commercial. The commercial segment dominates the market and is expected to grow at the fastest pace during the forecast period, due to increased consumer spending on spa vacations and treatments and rising demand for aromatherapy in commercial establishments such as spas.
In terms of regions, the aromatherapy diffusers market can be split into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The aromatherapy diffusers market in Latin America is expected to grow rapidly. Consumers in Latin America desire a spa or Mediterranean atmosphere at home, which increases the sales of aromatherapy diffusers in the region.
Growing demand for aromatherapy diffusers in the region is driven by the expansion of the premium product market and the growing number of young consumers seeking luxury products. Aromatherapy is gaining attention, as it helps to improve mood and offers healing benefits. Growing spa and wellness industry in the region is driving the demand for aromatherapy diffusers. Spa treatments use a wide range of essential oils that are diffused through aromatherapy diffusers for a soothing atmosphere.
Segments
By Product Types
- Ultrasonic
- Nebulizer
- Others
By Distribution Channels
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialist Stores
- Online Retailers
- Others
By Applications
By Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
By Key Players
Competitive Landscape
Key players in the global aromatherapy diffuser Market include Puzhen Life Co. Ltd; NOW Health Group Inc.; ZAQ; doTERRA; Organic Aromas; Aromis Aromatherapy; Edens Garden; Newell Brands Inc.; Alessi; and Scentsy Inc. These players engage in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.
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