Application Performance Management Software Market

The global application performance management software market is anticipated to expand at a substantial CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to generation of huge data owing to growing digitization in various sectors across the globe. Moreover, rising demand for solutions that can track and analyze the performance of companies, is expected to spur the market growth.

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Application performance management (APM) software helps to recognize and resolve issues in business operations effectively. The software solution aids in tracking, monitoring, integration, and management of business services by providing quick response and aids in the automation of crucial business processes.

Companies are seeking to improve the user experience of their complex applications, while ensuring high-quality of the services to the users. Lack of awareness about these solutions that can improve their productivity can hinder the market growth. Enterprises are widely using big data to achieve cost-effectiveness, high revenue growth, and drive innovation. APM solutions gather metadata and critical metrics of applications and improves overall performance, providing real-time operational insights.

The development of an application requires severe coding, which later makes application mapping process difficult and diagnose issues in it. This can lead to sluggish performance of the final-product. The APM software offers solutions such as application mapping, optimization of baseline performance, and code-level diagnostics, which in turn, provides reliability and availability of application on different platforms. This helps to boost both application performance and improves customer satisfaction.

Market Trends, Drivers, Restraints, and Opportunities

• Growing competition and concerns regarding the effective maintenance of business operations among players need to deploy APM software to quickly analyze and fix business processes. This is expected to propel the market growth.
• Increasing awareness about the benefits of APM software such as the speedy process of transactions between both end-users and systems in emerging economies is expected to propel the market growth.
• Rising proliferation of cloud computing technology and emergence of advanced APM analytics solutions are key factors driving the market growth.
• Increasing demand for big data analytics and rising complexity of applications are expected to spur the growth of the market.
• Adapting distributed application architecture and multi-cloud platforms are expected to create challenges for effectiveness of monitoring application performance and traditional monitoring tools. This is projected to hamper the market growth.

Scope of the Report

The report on the global application performance management software market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Application Performance Management Software Market Segment Insights:

Cloud segment to account for a large share

Based on deployment modes, the global application performance management software market is divided into on-premise, cloud, and hybrid. The cloud segment is expected to account for a large market share during the forecast period. Cloud deployment helps organizations to reduce their operational costs owing to less requirement of hardware systems and improving the business process. Increasing use of cloud and mobile computing along with rising demand for solutions that can help in monitoring the business; thereby, is anticipated to spur the segment growth. The shift of CRM and order tracking applications to cloud is further driving the segment growth.

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Software segment to grow at a rapid pace

On the basis of platform types, the market is bifurcated into software and services. The services segment is expected to account for a significant market share during the forecast period. Rising adoption of the APM software by companies dealing with outsourcing services to enhance and improve their business operations is driving the segment growth. There are various APM services available in market such as consultation, implementation, training and support. However, the software segment is anticipated to grow at a rapid pace in the coming years. Monitoring, tracking, and management of business applications are made possible by the adoption of APM software. Thus, growing awareness about its merits is expected to drive the market growth.

BFSI segment to exhibit a high CAGR

Based on verticals, the global application performance management market is divided into BFSI, manufacturing, government, healthcare, retail, IT & telecom, logistics, media & entertainment, education, and others. The BFSI segment accounted for a large market and is anticipated to expand at high CAGR during the forecast period. The BFSI sector is a major end-users of the APM software as banking institutions are struggling with desired performance and cost-effective application software solutions owing to generation of huge data due to transactions.

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North America to dominate the market

In terms of regions, the market is classified as North America, Latin America, Asia Pacific, Europe, and Middle East & Africa. North America is anticipated to dominate the market during the forecast period. Early adoption of latest technology, presence of major industry players, and rising investment in R&D activities are key driving factors for the regional market growth. On the other hand, the market in Asia Pacific is projected to expand at a rapid rate in the coming years. Rapid industrialization and development of IT infrastructure are driving the growth of the market in the region.

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Segments

The global application performance management software market has been segmented on the basis of

Deployment Types

• On-premise
• Cloud
• Hybrid

Platform Types

• Software
• Services

Verticals

• BFSI
• Manufacturing
• Government
• Healthcare
• Retail
• IT & Telecom
• Logistics
• Media & entertainment
• Education
• Others

Regions

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• SAS Institute Inc.
• SAP SE
• Webtrends
• Oracle corporation
• International Business Machines Corporation
• Adobe Systems Incorporated
• Salesforce.com
• Microsoft Corporation
• JDA Software Group
• ManageEngine
• Fair Isaac Corporation
• CA Technologies
• IBM
• HP
• AppDynamics
• Compuware
• Microsoft

Competitive Landscape

Major players of the market are SAS Institute Inc., SAP SE, Webtrends, Oracle Corporation, International Business Machines Corporation, Adobe Systems Incorporated, Salesforce.com, Microsoft Corporation, JDA Software Group, Inc., ManageEngine, Fair Isaac Corporation, CA Technologies, IBM, HP, AppDynamics, Compuware, and Microsoft.

Some of these key players are actively investing in R&D activities to develop advanced APM solutions. They are also focusing on several market strategies such as the introducing of SaaS model in management system to enhance their market value and expand their consumer base. For instance,

In July 2020, New Relic, Inc., launched New Relic One, which was an update of its APM solution. The updated APM solution provided full-stack visibility and telemetry data platform. In April 2020, a US-based IT solution provider, Ensono introduced APM solution to increase the application stability and downtime.