Antimicrobial Car Care Products Market Size, Forecast [2031]

Report Description

Antimicrobial Car Care Products Market 2031

The global antimicrobial car care products market size was valued at USD 193.7 Million in 2022 and is likely to reach USD 359.12 Million by 2031, expanding at a CAGR of 7.1 % during 2023 – 2031. The market growth is attributed to the increasing focus on maintaining vehicle hygiene.

Increasing focus on maintaining vehicle hygiene is expected to boost the global antimicrobial car care products market in the coming years. Antimicrobials are high-performance chemicals used to improve shine, gloss, and durability of vehicles. These antimicrobial car care products protect and retain visual appeal of vehicles, which increase their adoption in maintaining the vehicle aesthetics.

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The growing automotive industry and advancements in car washing technologies are encouraging the sales of antimicrobial car care products, as these products are used for automobiles to clean, sanitize, and disinfect air conditioning systems, remove odors, bacteria, mold, and micro-organisms from interior and exterior of the car. For instance,

• According to a report published by the European Automobile Manufacturers Association in May 2023, about 85.4 million motor vehicles were produced across the globe in 2022, an increase of 5.7% as compared to 2021.

The COVID-19 pandemic hampered the global antimicrobial car care products market. The closure of the auto washing centers across the globe impeded the demand for antimicrobial car care products, as these products are widely used at auto washing centers to clean the interior and exterior of vehicles to eliminate odor and increase vehicle life span. Moreover, a drastic fall was witnessed in the production of automobiles, which hindered the antimicrobial car care products market. For instance,

• According to a report published by the International Organization of Motor Vehicle Manufacturers, less than 78 million vehicles were produced globally in 2022, a decline of 16% compared to 2019.

Antimicrobial Car Care Products Market Dynamics

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Major Drivers

Increasing adoption of automobiles is projected to boost the global antimicrobial car care products market during the forecast period. Antimicrobial car care products clean the vehicle interior and exterior parts to enhance its aesthetics. It disrupts the vital life processes and biological functions of contaminating microbes on the vehicle surface. Thereby, rising sales of vehicles are propelling the market. For instance,

• According to a report published, motor vehicle sales across the globe crossed 81.6 million units.

Growing number of auto service stations is expected to drive the market in the coming years. Auto service stations widely use antimicrobial car care products to protect against or correct flaws such as scratches, swirl marks, and paint fades on vehicles. These products act as a barrier to harmful UV rays, oxidation, bird droppings, tree sap, and other contaminants. This enhances their adoption in auto service stations, as these stations help in the regular maintenance and servicing of automobiles.

Existing Restraints

Lack of awareness regarding antimicrobial car care products in emerging nations is expected to restrict the market during the forecast period. Moreover, high cost of antimicrobial car care products is projected to hamper the market in the coming years. These products are made up of several components such as advanced chemicals, a blend of carnauba wax, leather detergent, specific polymer compounds, and adhesives, which make them expensive as compared to traditional car care products. This decreases the adoption of antimicrobial car care products among users.

Emerging Opportunities

Increasing investment in R&D activities by key players in the market creates an immense opportunity in the market. Companies are developing and introducing nature-inspired technology for polymers and coatings to provide lifelong antimicrobial product protection. For instance,

• In September 2023, Microban International, a provider of antimicrobial technologies and odor control solutions, announced its latest technology, Ascera, for polymers and coatings. Ascera is sustainable, metal-free, and less toxic than alternative technologies, which provides lifelong antimicrobial product protection.

Scope of the Antimicrobial Car Care Products Market Report

The report on the market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Type Segment Analysis

Based on type, the antimicrobial car care products market is categorized into fabric & surface cleaners, foam cleaners, and coating shields. The fabric & surface cleaners segment held a large share of the market in 2022, due to the increasing awareness regarding car detailing and rising sales of passenger cars. Fabric & surface cleaners are used for passenger cars to remove oils, dirt, greases, and general staining from fabric surfaces, including carpets, mats, soft-top roofs, and upholstery.

The foam cleaners segment is anticipated to expand at a rapid pace during the assessment period, owing to the increasing awareness regarding vehicle hygiene. Foam cleaners are now being heavily adopted for automobiles, as they break down all the stubborn dirt particles from the paint surface and wheels of the car to enhance the looks.

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Vehicle Type Segment Analysis

In terms of vehicle type, the global market is bifurcated into passenger vehicles and commercial vehicles. The passenger vehicles segment registered significant growth in 2022, due to the growing advancements in passenger cars, a surge in the middle-income group population, and a rising standard of living in the emerging countries.

Antimicrobial car care products are mainly utilized for passenger vehicles, as they safeguard and cure wear & tear, ensuring that each aspect of the vehicle is properly maintained such as the exterior of the vehicle. Additionally, increasing sales of passenger vehicles across the globe are estimated to propel the demand for antimicrobial car care products. For instance,

• According to a published report, 57.5 million passenger cars were sold globally, up by about 1.9% from 2021.

Sales Channel Segment Analysis

Based on sales channels, the antimicrobial car care products market is segregated into online and offline. The online segment dominated the market in 2022, due to its ability to provide the convenience of shopping from anywhere & at any time and growing digitalization. Manufacturers of antimicrobial car care products opt for online channels, as they offer a wide geographical coverage and a large consumer base. Additionally, consumers prefer online sales channels to purchase antimicrobial car care products, as these offers them several benefits such as easy replacement and refunding procedures.

The offline segment is projected to expand at a considerable pace during the assessment period, owing to its potential to help businesses connect with their audience personally. Moreover, several consumers prefer to buy products after assessing a product in-person, which increases the demand for offline sales channels in the antimicrobial car care products market.

Regional Outlook

In terms of region, the antimicrobial car care products market is divided into Asia Pacific, North America, Latin America, Europe, and the Middle East & Africa. North America accounted for a major share of the market in 2022, due to advancements in car wash technology and the presence of established market players such as 3M, Microban International, Adam's Polishes, & BioCote Limited.

Increasing demand for cash wash & auto detailing in the region is propelling the market, as antimicrobial car care products are used in auto detailing to remove surface imperfections, minor scratches, and swirl marks. For instance,

• According to a published report, the car wash & auto detailing industry in the US was valued at USD 14.7 billion in 2022, as compared to 14.5 billion in 2021.

The market in Asia Pacific is expected to expand at a high CAGR in the coming years, owing to the growing automotive industry and rising spending of consumers on car care products. Moreover, increasing production and sales of passenger cars in the region is estimated to boost the demand for antimicrobial car care products, as these products are used to prevent premature fading, corrosion, and paint damage in passenger cars. For instance,

• As per a report published, the China automotive industry produced approximately 23.8 million passenger cars in 2022, while India produced 5.5 million motor vehicles in 2022, as compared to 4.4 million in 2021.

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