Anti-counterfeit Pharmaceuticals and Cosmetics Packaging Market

The global anti-counterfeit pharmaceuticals and cosmetics packaging market size is anticipated to expand at a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the rising rules and regulations along with government policies for protection of customers from harmful products.

Counterfeiting refers to a malpractice that involves in offering products and services that are imitating the original components and ingredients illegally. Such process is widely occurred and has become a massive trouble for original and high quality drugs manufacturers worldwide. Moreover, it is impacting the world cosmetics industry by causing large number of intangible and tangible losses for major market players. High amount of counterfeit products are entering the market and these products use the brand name of top organizations.

As a result, this penetration of substandard products into the market had caused negatively impacts on the revenue generation of the branded players. Additionally, the products destroys the credibility and brand image of the organization. To counter such malpractice or counterfeit activities in several industries, many government bodies and regulatory started implementing strict policies to ensure anti-counterfeit packaging of products especially medications and cosmetic items.

A large number of the global population are inclining towards routine skin care products from premium beauty products. This tendency often leads to increase the risk of counterfeiting in cosmetics and personal care products. However, with the improvements in trace and track tools, the use of multi-layered authentications have brought radical improvement in protecting the original products. Organizations with premium products are electing ePedigree and RFID authentication tools.

Whereas, some products are mainly protected with the help of authentication technologies such as inks, holograms, and dyes. The Anti-counterfeiting Trade Agreement (ACTA) is supported by the International Trade Association (INTA), which has established some guidelines for the implementation of anti-counterfeiting. Japan was the first country to sign the agreement on anti-counterfeiting, in September 2012.

In the recent years, the anti-counterfeit cosmetics packaging technology has proved to be an effective tool for prevention of counterfeiting in the cosmetics industry. The regular use skin-care products are being increasingly used by the majority of the adult population globally. The wide demand for these products in the market is highly susceptible to counterfeiting. The continuous upwelling in the amount of cosmetics counterfeit products, the market is estimated to demonstrate considerable growth during the forecast period.

Market Trends, Drivers, Restraints, and Opportunities

• Increase in customers’ perception of best utilization of their money is rising concern about the forged product in the customers. This is driving the market growth.
• Several governments are actively participating in anti-counterfeit process of the development of pharmaceutical and cosmetics products. This is expected to boost the market growth during the forecast period.
• Introduction of high number of innovative technologies for the verification of the original cosmetics products is propelling the market expansion in the coming years.
• High expense of anti-counterfeit technology systems is a key restraint for the market as it increases the cost of market players’ investment.
• Anti-counterfeit packaging system sometimes causes the disturbance in supply chain network and distribution system of the organization. This is a major restricting factor of the market.
• High risk of counterfeit products, increasing interest of major players in investment on the technologies, and government policies are offering huge opportunities for the market expansion during the forecast period.

Scope of the Report

The report on the global anti-counterfeit pharmaceuticals and cosmetics packaging market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

RFID segment is expected to grow at a rapid pace

Based on technology, the global anti-counterfeit pharmaceuticals and cosmetics packaging market is divided into ink & dyes, security inks, track-and-trace technology, bar code technology, RFID technology, holograms, watermarks, and taggants. The RFID segment is expected to grow at a rapid pace during the forecast period owing to the effectiveness and efficiency of the technology to track high-value products. This segment is technologically advanced and provides good protection from the counterfeiting of products.

Meanwhile, the track-and-trace technology is a fast-growing segment and is projected to expand at a fast growth rate during the projected period attributed to the advancement in the technologies as well as effectiveness and adoption by the major pharmaceutical companies.

Pharmaceutical packaging segment is projected to expand at a considerable CAGR

On the basis of applications, the market is segregated into food packaging, pharmaceutical packaging, over the counter drugs, and prescription drugs. The pharmaceutical packaging segment is projected to expand at a considerable CAGR owing to rising healthcare expenditure along with increasing government policies in favor of the anti-counterfeit processes.

North America is anticipated to constitute a key market share

In terms of regions, the global anti-counterfeit pharmaceuticals and cosmetics packaging market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to constitute a key market share during the forecast period owing to the high number of pharmaceutical companies as well as products. Moreover, extensive consumer population and high priced healthcare costs are other key drivers of the regional market growth. However, the Europe market is estimated to exhibit a fast growth rate during the forecast period as the government initiatives for strict rules and regulation for the counterfeit products in the region.

Segments

The global anti-counterfeit pharmaceuticals and cosmetics packaging market has been segmented on the basis of

Technology

• Ink & Dyes
• Security Inks
• Holograms
• Watermarks
• Track-and-Trace Technology
• Bar Code Technology
• RFID Technology
• Taggants

Applications

• Food Packaging
• Pharmaceutical Packaging
• Over The Counter Drugs
• Prescription Drugs

Regions

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• InkSure Technologies
• Authentix Inc.
• Alien Technology Corp.
• Flint Group
• Honeywell
• AlpVision
• Sicapa
• Avery Dennison
• Impinj Incorporation
• Zebra Technologies

Competitive Landscape

The key players competing in the global anti-counterfeit pharmaceuticals and cosmetics packaging market are InkSure Technologies; Authentix Inc.; Alien Technology Corp.; Flint Group; Honeywell; AlpVision; Sicapa; Avery Dennison; Impinj Incorporation; and Zebra Technologies.