Global Anti-counterfeit Packaging Market

The global anti-counterfeit packaging market size was valued at USD 103.111 Billion in 2020 and is projected to expand at USD 250.74 Billion in 2028 at a substantial of CAGR of 11.75% during forecast period, 2021 - 2028. The anti-counterfeiting technology reduces prominent chances of imitation of the products and maintains the safety.

Besides rising consumer awareness towards the realness of products relating the harmful effects of spurious goods, concerns regarding brand dilution, and secure & efficient packaging of brand identity is expected to drive the market.

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The demand for anti-counterfeit packaging is estimated to increase as a result of strict laws and regulations enforced by the government across the world. The market is projected to boost due to increased consumer awareness of fraudulent packaging.

Market Trends, Drivers, Restraints, and Opportunities:

• Technological innovations and secure packaging along with global trade tensions, policies, and initiatives by the governments, growing use of E-commerce are major factors fuelling the market. 
• The pharmaceutical sector leads to huge losses due to illegal and dangerous substances used in counterfeiting activities which hampers the market growth.
• Lack of knowledge and awareness of counterfeit activities and product authenticity among consumers from developing and underdeveloped nations act a major restraint for the market growth.
• Cost of track & trace infrastructure is estimated to create severe challenges to the development of the anti-counterfeit packaging market.
• Innovations and technological advances and Demand for the remote authentication technology offer ample opportunities for market growth.

Scope of Anti Counterfeit Packaging Market Report:

The report on global anti-counterfeit market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report that throws light on the different market segments for a comprehensive understanding.

Anti Counterfeit Packaging Market Segment Insights:

The covert segment is projected to grow at a high CAGR during the forecast period

Based on technology, the market is classified into track & trace technologies, overt, covert, and forensic markers.

The covert segment is projected to grow at high CAGR during the forecast period due to high demand for low price-protected packaging used in the clothing & apparel as well as food industry. Besides, the growing adoption of covert techniques by emerging economies such as the Asia Pacific is further projected to drive market during the forecast period.

The food & beverages segment is estimated to hold major market share during the forecast period

On the basis of end users, the anti-counterfeit packaging market is fragmented into food & beverages, pharmaceutical & healthcare, consumer electronics, and industrial & automotive.

The food & beverages segment is estimated to hold a major market share. Demand for anti-counterfeiting technologies is fuelled by increasing awareness about anti-counterfeit packaging and human health & safety. Rapid urbanization and industrialization being a major growth driver in the Asia Pacific is expected to boost the demand for anti-counterfeit packaging market in the pharmaceuticals industry.

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North America is anticipated to dominate the market

In terms of regions, the anti-counterfeit packaging market is classified as Asia Pacific, North America, Europe, Latin America, and Middle East & Africa.

North America is anticipated to dominate the market. Rising consumer demand for food & beverages, healthcare items, cosmetics, and electronics is likely to drive the market.

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Segments

By Technology 

• Track & Trace
• Holograms
• Tamper Evidence
• Overt
• Covert
• Forensic Markers

By End Users

• Food & Beverages
• Pharmaceutical & Healthcare
• Consumer electronics
• Industrial & Automotive

By Region

• North America
• Europe
• Asia Pacific 
• The Middle East and Africa (MEA)
• Latin America

By Key Players

• Avery Dennison Corporation (U.S.)
• CCL Industries Inc. (Canada)
• 3M Company (U.S.)
• Savi Technology, Inc. (U.S.)
• Impinj, Inc. (U.S.)
• Zebra Technologies Corporation (U.S.)
• Ampacet Corporation (U.S.)
• Sicpa Holding SA (Switzerland)
• Alpvision SA (Switzerland)
• Applied DNA Sciences Inc. (U.S.)
• Authentix, Inc. (U.K.)
• Tracelink Inc. (U.S.)
• E.I. Du Pont De Nemours and Company (U.S.)
• Advanced Track & Trace S.A. (France)
• Atlantic Zeiser GmbH (Germany)

Competitive Landscape

Major players in the anti-counterfeit packaging market include Avery Dennison Corporation (U.S.), CCL Industries Inc. (Canada), 3M Company (U.S.), Savi Technology, Inc. (U.S.), Impinj, Inc. (U.S.), Zebra Technologies Corporation (U.S.), Ampacet Corporation (U.S.), Sicpa Holding SA (Switzerland), Alpvision SA (Switzerland), Applied DNA Sciences Inc. (U.S.), Authentix, Inc. (U.K.), Tracelink Inc. (U.S.), E.I. Du Pont De Nemours and Company (U.S.), Advanced Track & Trace S.A. (France), and Atlantic Zeiser GmbH (Germany).

These players are actively engaged in several market development activities including collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to strengthen their geographical presence and expand their customer base globally. Recent Developments-

• In 2018, CCL Companies Inc. merged with Nortec International Ltd., a company that provides marking solutions for Israel, based in Tel Aviv.
• Zebra Technologies introduced a Zebra Brand Protection Solution (secure printer labels, tickets, tags, ribbons, and readers) effective against Gray marketing, brand diversion, and counterfeiting.