Energy Drinks Market

Africa Energy Drinks Market by Product Types (Drinks, Shots, and Mixers), Packaging Types (Bottles [PET and Glass], Cans, and Others), Distribution Channels (Supermarkets/ Hypermarkets, Specialty Stores, Convenience Stores, and Others), and Geography (Nigeria, Ethiopia, South Africa, and Rest of Africa) - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: FB-2734
  • Author: Growth Market Reports
  • Rating: 4.8
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  • No. Of Pages: 198
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The Africa energy drinks market size is anticipated to expand at a substantial CAGR during the forecast period, 2021-2028. The growth of the market is attributed to rising the demand for energy drinks with health benefits and longer storage stability.


Energy Drinks Market summary

Energy drink refers to beverage that contains high levels of enhancing ingredient, usually caffeine as well as supplements, such as vitamins or carnitine. They are promoted as a product capable of improving mental awareness and physical activity. Energy drinks are divided into sports drinks and soft drinks. Sports drinks are used to replace water during or after physical activity. Soft drinks contain relatively small amounts of caffeine.

The COVID-19 pandemic led to an unexpected global public health emergency. which affected almost all industries. During the COVID-19 period, consumers became more health conscious, which changed consumers behavior, demand, and purchasing patterns.

Market Trends, Drivers, Restraints, and Opportunities

  • Changing consumers’ lifestyle is projected to boost the market growth.
  • Growing customer preference for energy drink is estimated to spur the market growth in the coming years.
  • Rising population and urbanization is anticipated to drive the market growth during the forecast period.
  • Lack of robust distribution channel in emerging economies can create challenges for the market growth.
  • Rising consciousness about healthy eating has enhanced the product demand that improves high protein diet, and immunity, which in turn, has created ample of opportunities for the market.

Scope of the Report

The report on the Africa energy drinks market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Africa Energy Drinks Market- Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Product Types (Drinks, Shots, and Mixers), Packaging Types (Bottles [PET and Glass], Cans, and Others), and Distribution Channels (Supermarkets/ Hypermarkets, Specialty Stores, Convenience Stores, and Others)

Country

Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Monster Beverage Corporation; Red Bull; The Coca-Cola Company; Campbell Soup Co.; and Rockstar, Inc.

Africa Energy Drinks Market Segment Insights

Shots segment to hold a significant market share

Based on product types, the market is divided into drinks, shots, and mixers. The drinks segment is anticipated to hold a key share of the market in the coming years. Energy drinks usually provide good source of B vitamins such as vitamin B12, B6, Niacin (B3), and Riboflavin (B2). However, the shots segment is anticipated to expand at a rapid pace during the forecast period. Energy drink shots reduce blood sugar as well as risk of heart diseases and menstrual pain.


Energy Drinks Market types

Glass bottles segment is projected to expand at a considerable CAGR

On the basis of packaging types, the market is segregated into bottles, cans and others. The bottle segment is divided into PET, and glass. The cans segment is anticipated to hold a key share of the market in the coming years due to increasing demand for packaging that can preserve beverage for long-term. On the other hand, the glass bottle segment is anticipated to expand at a rapid pace during the forecast period owing to its recyclability properties.

Convenience segment is anticipated to constitute a significant market share

In terms of distribution channels, the market is segregated into supermarket/hypermarkets, specialty stores, convenience stores, and others. The supermarkets segment is expected to constitute a significant share of the market during the forecast period as consumers has freedom to select in a variety of drinks. Various varieties of energy drinks are available under one roof. On the other hand, the convenience stores segment is projected to constitute a major market share in the projected timeline.


Energy Drinks Market distribution channels

South Africa to account a major market share

Based on geography, the market is categorized as Nigeria, Ethiopia, South Africa, and Rest of Africa. The market in South Africa is estimated to grow at a robust rate during the forecast period. Increasing adoption of fitness activities and sports activities is driving the growth of the market in the country. Moreover, increasing penetration of major industry players is spurring the country’s market growth.

Segments

Segments Covered in the Report
The Africa energy drinks market has been segmented on the basis of
Product Types

  • Drinks
  • Shots
  • Mixers

 Packaging types

  • Bottles
    • PET
    • Glass
  • Cans
  • Others

Distribution Channels

  • Supermarkets/ Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Others

Geography

  • Nigeria
  • Ethiopia
  • South Africa
  • Rest of Africa

Key Players

  • Monster Beverage Corporation
  • Red Bull
  • The Coca-Cola Company
  • Campbell Soup Co.
  • Rockstar, Inc.

 

Competitive Landscape

Key players competing in the Africa energy drinks market includes Monster Beverage Corporation; Red Bull; The Coca-Cola Company; Campbell Soup Co.; and Rockstar, Inc.

Some of these players are engaging in business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market share.

In 2019, The Coca Cola Company launched a drink namely ENERGY in South Africa, which is available in 300ml cans.

Energy Drinks Market keyplayers

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Energy Drinks Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Energy Drinks Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Energy Drinks Market - Supply Chain
  4.5. Global Energy Drinks Market Forecast
     4.5.1. Energy Drinks Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Energy Drinks Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Energy Drinks Market Absolute $ Opportunity
5. Global Energy Drinks Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Energy Drinks Market Size and Volume Forecast by Types
     5.3.1. Drinks
     5.3.2. Shots
     5.3.3. Mixers
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Energy Drinks Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Energy Drinks Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Energy Drinks Demand Share Forecast, 2019-2026
7. North America Energy Drinks Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Energy Drinks Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Energy Drinks Market Size and Volume Forecast by Types
     7.4.1. Drinks
     7.4.2. Shots
     7.4.3. Mixers
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Energy Drinks Demand Share Forecast, 2019-2026
8. Latin America Energy Drinks Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Energy Drinks Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Energy Drinks Market Size and Volume Forecast by Types
     8.4.1. Drinks
     8.4.2. Shots
     8.4.3. Mixers
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Energy Drinks Demand Share Forecast, 2019-2026
9. Europe Energy Drinks Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Energy Drinks Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Energy Drinks Market Size and Volume Forecast by Types
     9.4.1. Drinks
     9.4.2. Shots
     9.4.3. Mixers
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Energy Drinks Demand Share Forecast, 2019-2026
10. Asia Pacific Energy Drinks Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Energy Drinks Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Energy Drinks Market Size and Volume Forecast by Types
     10.4.1. Drinks
     10.4.2. Shots
     10.4.3. Mixers
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Energy Drinks Demand Share Forecast, 2019-2026
11. Middle East & Africa Energy Drinks Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Energy Drinks Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Energy Drinks Market Size and Volume Forecast by Types
     11.4.1. Drinks
     11.4.2. Shots
     11.4.3. Mixers
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Energy Drinks Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Energy Drinks Market: Market Share Analysis
  12.2. Energy Drinks Distributors and Customers
  12.3. Energy Drinks Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Monster Beverage Corporation
     12.4.2. Red Bull
     12.4.3. The Coca-Cola Company
     12.4.4. Campbell Soup Co.
     12.4.5. Rockstar, Inc.

Segments Covered in the Report
The Africa energy drinks market has been segmented on the basis of
Product Types

  • Drinks
  • Shots
  • Mixers

 Packaging types

  • Bottles
    • PET
    • Glass
  • Cans
  • Others

Distribution Channels

  • Supermarkets/ Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Others

Geography

  • Nigeria
  • Ethiopia
  • South Africa
  • Rest of Africa

Key Players

  • Monster Beverage Corporation
  • Red Bull
  • The Coca-Cola Company
  • Campbell Soup Co.
  • Rockstar, Inc.

 

Key players competing in the Africa energy drinks market includes Monster Beverage Corporation; Red Bull; The Coca-Cola Company; Campbell Soup Co.; and Rockstar, Inc.

Some of these players are engaging in business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market share.

In 2019, The Coca Cola Company launched a drink namely ENERGY in South Africa, which is available in 300ml cans.

Energy Drinks Market keyplayers

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