Segments - Aesthetic Medicine Market by Procedure Type (Invasive Procedures and Non-invasive Procedures), Product (Energy-based Devices, Anti-wrinkle Products, and Implants), Application (Non-surgical and Surgical), End-user (Home Use, Medical Spas & Beauty Centers, Hospitals, and Others), Gender (Females and Males), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2024–2032
The global aesthetic medicine market size was USD 129.1 Billion in 2023 and is projected to reach USD 461.3 Billion by 2032, expanding at a CAGR of 15.2% during 2024–2032. The market growth is attributed to the increasing demand for minimally invasive procedures and advancements in technology.
Rising prevalence of skin conditions among aging populations is resulting in a high demand for aesthetic medicine and treatment, which further boosts the market. Elderly individuals are prone to dermatological issues, such as acne scars, hyperpigmentation, and sun damage. They are seeking treatments, including chemical peels, laser therapy, and microdermabrasion to improve their skin's appearance. Moreover, the growing elderly population seeking anti-aging solutions further boosts the market.
According to the report published by the WHO, the global population of individuals aged 60 and above is projected to reach 2.1 billion by 2050.
The use of artificial intelligence is likely to boost the aesthetic medicine market. AI-driven technologies facilitate the development of innovative treatment modalities and predictive analytics to optimize treatment outcomes and enhance patient satisfaction. Moreover, AI-powered robotics and navigation systems assist surgeons in performing complex procedures with greater precision and accuracy.
Increasing awareness about aesthetic procedures is anticipated to drive the market during the forecast period. This growing awareness is fueled by social media platforms, and celebrity endorsements, and highlights the benefits of aesthetic treatments. The desire for youthful and rejuvenated appearances leads to higher demand for procedures, including Botox, dermal fillers, and laser treatments. Furthermore, the growing number of aesthetics surgeries being performed further boosts the market.
According to the report published by the International Society of Aesthetic Plastic Surgery on September 1, 2023, around 41.3% increase in aesthetic surgery has seen over the last four years.
High costs of aesthetic procedures are expected to hamper the market in the coming years. Many treatments, especially advanced and cutting-edge procedures, require high financial investment, which limits accessibility to only affluent individuals. Furthermore, the side effects and complications associated with aesthetic procedures further hinder the market.
Surging advancements in aesthetic medicine technology are likely to create immense opportunities for the players competing in the market. Continuous innovations in medical devices and techniques enhance the safety, efficacy, and affordability of aesthetic procedures. Laser technologies, radiofrequency devices, and ultrasound-based treatments are becoming more sophisticated and offer better results with minimal downtime. Moreover, the growing acceptance of aesthetic procedures among men further boosts the market during the forecast period.
The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics are included in the report.
Attributes |
Details |
Report Title |
Aesthetic Medicine Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2023 |
Historic Data |
2017 -2022 |
Forecast Period |
2024–2032 |
Segmentation |
Procedure Type (Invasive Procedures and Non-invasive Procedures), Product (Energy-based Devices, Anti-wrinkle Products, and Implants), Application (Non-surgical and Surgical), End-user (Home Use, Medical Spas & Beauty Centers, Hospitals, and Others), and Gender (Females and Males) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast |
Key Players Covered in the Report |
AbbVie Inc; Bausch Health Companies Inc; Cynosure; Evolus, Inc; GALDERMA; Lumenis Be Ltd; and REVANCE AESTHETICS |
In terms of region, the global aesthetic medicine market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America held a major market share in 2023, due to the high prevalence of aesthetic awareness. The presence of advanced healthcare infrastructure and a high concentration of skilled practitioners contribute to the widespread availability and adoption of aesthetic treatments. Additionally, the rising number of cosmetic surgeries being performed is further driving growth in the market.
According to the report released on February 28, 2024, the US led globally in cosmetic procedures in 2022, with a record of over 7.4 million procedures.
The market in Asia Pacific is projected to grow at a significant pace in the years to come, owing to the high cultural emphasis on maintaining youthful appearances. The proliferation of aesthetic clinics and the availability of a wide range of treatments at competitive prices attract a broad demographic, including medical tourists. Furthermore, the rising influence of social media and beauty standards promoted by celebrities and influencers further fuels the demand for aesthetic treatments in this region.
Based on procedure type, the aesthetic medicine market is divided into invasive procedures and non-invasive procedures. The non-invasive procedures segment is expected to expand at a significant growth rate in the coming years, due to the growing demand for non-invasive body contouring. Furthermore, the expanding consumer base, including both men and women, seeking body enhancement options further fuels the segment.
On the basis of product, the global market is segregated into energy-based devices, anti-wrinkle products, and implants. The energy-based devices segment held largest market share in 2023, owing to their versatility and efficacy in addressing various cosmetic concerns. These devices utilize energy sources, such as lasers, radiofrequency, and ultrasound to stimulate collagen production, tighten skin, and reduce fat. Additionally, technological advancements in the development of more precise and efficient energy-based non-invasive aesthetic treatment systems, further boost the market.
The anti-wrinkle segment is anticipated to grow at a substantial CAGR during the forecast period, owing to the growing demand for anti-wrinkle products among the aging population. Furthermore, the rise of social media and influencer marketing further propels anti-wrinkle products, as consumers are exposed to beauty trends and endorsements from trusted sources.
Based on application, the aesthetic medicine market is segmented into non-surgical and surgical. The surgical segment is projected to register a robust growth rate during the assessment years. Surgical procedures encompass a wide range of interventions, such as breast augmentation, liposuction, rhinoplasty, and facelifts, among others. They involve more invasive techniques and longer recovery times compared to non-surgical options. Additionally, the growing acceptance of aesthetic surgery for self-improvement further boosts the segment.
On the basis of end-user, the market is divided into home use, medical spas & beauty centers, hospitals, and others. The medical spas & beauty centers segment generated a major revenue share of the market in 2023, due to their ability to offer a wide range of cosmetic procedures in a luxurious and comfortable environment.
These establishments provide a blend of medical expertise and spa-like amenities, attracting a diverse clientele seeking aesthetic enhancements ranging from facial rejuvenation to body contouring. Moreover, they appeal as one-stop destinations for comprehensive aesthetic treatments further fueling the segment in the coming years.
The home use segment is expected to lead the market in terms of revenue during the projection period increasing consumer interest in self-care, and the convenience of at-home treatment options.
Home-use products include a variety of skincare devices, hair removal tools, and DIY treatments designed to replicate professional results in the comfort and privacy of one's own home. Additionally, the COVID-19 pandemic accelerated the trend toward home-based beauty solutions, thereby boosting the market.
Based on gender, the aesthetic medicine market is divided into females and males. The males segment is expected to expand at a significant growth rate in the coming years, due to the growing shift towards greater acceptance and participation of men in cosmetic procedures and treatments. Moreover, the rise of social media and celebrity culture has influenced male beauty standards, prompting more men to invest in aesthetic procedures to achieve desired looks. These all factors further boost the market in the coming years.
The aesthetic medicine market has been segmented on the basis of
Key players competing in the global aesthetic medicine market are AbbVie Inc; Bausch Health Companies Inc; Cynosure; Evolus, Inc; GALDERMA; Lumenis Be Ltd; and REVANCE AESTHETICS
These companies use development strategies including mergers, acquisitions, partnerships, collaboration, and product launches to expand their consumer base worldwide. For instance,
On January 26, 2023, GALDERMA, a prominent manufacturer of dermatological treatments and skincare products, unveiled "FACE by Galderma." This innovative augmented reality tool aids both professionals and patients in assessing treatment outcomes before the actual procedure. Furthermore, the solution adopts a holistic approach to personalized care, enabling patients to embark on their treatment journey with assurance.