Activewear Market Size, Share, Analysis & Forecast | 2032

Report Description

Activewear Market Outlook 2032

The global activewear market size was USD 341.20 Billion in 2023 and is projected to reach USD 543.29 Billion by 2032, expanding at a CAGR of 6% during 2024–2032. The market growth is attributed to the increasing adoption of active lifestyle globally.

Rising interest in health and wellness has spurred a significant surge in the global activewear market. Consumers are increasingly prioritizing physical fitness and adopting active lifestyles, driving the demand for activewear across various applications. Activewear has become an essential component of modern-day fitness regimes from gym workouts to outdoor activities such as hiking and cycling. This trend is further bolstered by the growing popularity of athleisure wear, where activewear seamlessly transitions from the gym to everyday casual wear, reflecting a lifestyle choice that blends functionality with fashion.

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Growing awareness of the importance of sustainable and ethical practices is reshaping the activewear market landscape. Regulatory bodies and government initiatives are playing a pivotal role in promoting sustainability standards and ensuring compliance within the sector. Manufacturers and brands are under increasing pressure to adopt eco-friendly materials, reduce carbon footprints, and implement ethical labor practices throughout their supply chains.

Companies are continually investing in research and development to enhance performance features, improve fabric technologies, and innovate designs that meet the evolving needs of consumers. Activewear brands are striving to deliver superior comfort, durability, and functionality, from advanced moisture-wicking fabrics to seamless construction techniques. Businesses that navigate regulatory landscapes, embrace sustainability, and drive innovation are poised to thrive in the competitive activewear market, as the market continues to evolve. For instance,

• In January 2023, the European Union introduced new regulations aimed at promoting sustainability in the textile and apparel industry. The EU regulation on sustainable textiles requires manufacturers to adhere to strict environmental and social standards throughout the production process. This regulation encompasses various aspects such as the use of eco-friendly materials, reduction of water & energy consumption, and implementation of fair labor practices. 

Impact of Artificial Intelligence (AI) in the Activewear Market

Artificial Intelligence (AI) has revolutionized the activewear industry by optimizing various aspects of the production process. Manufacturers anticipate consumer trends and preferences accurately with AI-powered predictive analytics, enabling them to design and produce activewear that aligns closely with the market demand. Additionally, AI-driven technologies streamline supply chain management, improving inventory forecasting and reducing production costs, ultimately enhancing operational efficiency and profitability for activewear brands.

AI has transformed the retail experience for consumers, offering personalized recommendations and tailored shopping experiences. AI algorithms suggest activewear products that suit individual preferences, sizes, and styles, enhancing customer satisfaction and driving sales by analyzing vast amounts of data. Moreover, AI-powered virtual try-on technologies allow consumers to visualize how activewear garments look and fit before making a purchase, reducing the likelihood of returns and improving the overall customer experience. For instance,

• On November 21, 2024, Nike unveiled Project A.I.R., employing generative AI to swiftly design and produce personalized prototypes for athletes. Additionally, it showcased 13 AI-generated sneakers co-created with notable sports figures such as Kylian Mbappé at a three-day event in Paris.

Activewear Market Dynamics

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Major Drivers

Increasing health consciousness among consumers is driving the demand for activewear globally. Consumers are increasingly incorporating exercise into their daily routines, as people become aware of the importance of physical fitness and well-being. This trend is expected to continue growing in the coming years, with a rising number of individuals prioritizing active lifestyles and seeking apparel that offers both comfort and performance during workouts and leisure activities. For instance,

• In 2022, Adidas launched Primeblue collection which utilizes recycled ocean plastics to create high-performance activewear products. This initiative addresses environmental concerns and resonates with consumers who prioritize sustainability in their purchasing decisions.

Surging popularity of athleisure wear is propelling the market. Athleisure has enhanced the fashion industry, with activewear garments transitioning seamlessly from the gym to casual settings. This is fueled by the desire for versatile clothing options that blend style with functionality, catering to consumers' preferences for comfortable and fashionable attire for various occasions. For instance,

•  In July 2022, Adidas and Beyoncé's IVY PARK unveiled their latest collaborative endeavor, IVYTOPIA, a collection aimed at fostering a personal journey to inner bliss. Continuing their creative partnership, the Adidas X IVY PARK collaboration presents a diverse array of fashion styles, performance attire, footwear, and accessories, all designed with inclusive and gender-neutral sizing.

Rise of e-commerce and online shopping platforms is spurring the activewear market. Consumers are increasingly turning to online channels to purchase activewear products, with the convenience of online shopping and the availability of a wide range of activewear brands and styles.

Existing Restraints

Increasing competition among brands is hampering the market. Market players face challenges in differentiating themselves and capturing market share, with the market becoming increasingly saturated. This heightened competition puts pressure on profit margins and requires brands to invest heavily in marketing and product innovation to maintain a competitive edge in the market.

Fluctuating raw material prices are restraining the market. The activewear market heavily relies on materials such as polyester, spandex, and other synthetic fabrics, the prices of which are subject to volatility due to factors such as supply chain disruptions, changes in the demand, and geopolitical tensions. These fluctuations in raw material prices significantly impact production costs for activewear manufacturers, affecting pricing strategies and profit margins in the market.

Emerging Opportunities

­Increasing integration of technology into activewear presents opportunities for brands to innovate and differentiate themselves in the market. Consumers are seeking activewear that offers advanced features such as moisture-wicking properties, temperature regulation, and built-in fitness tracking capabilities, with the rise of smart fabrics and wearable technology. This growing demand for smart activewear creates opportunities for brands to develop innovative products that enhance the performance and comfort of athletes & fitness enthusiasts. Companies that invest in research and development to incorporate technology into their activewear offerings are anticipated to meet the evolving needs of tech-savvy consumers and drive growth in the market.

Scope of the Activewear Market Report

The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics are included in the report.

Regional Outlook

In terms of region, the global activewear market is classified as Asia Pacific, North America, Latin America, Europe, and the Middle East & Africa. Asia Pacific held a major market share in 2023, due to its burgeoning population, increasing disposable income, and growing awareness about health & fitness. Rapid urbanization and changing lifestyle preferences have propelled the demand for activewear in countries such as China, India, and Japan, where fitness activities are gaining popularity.

The market in North America is projected to grow at a significant pace during the forecast period, owing to factors such as the high prevalence of fitness culture, increasing health consciousness among consumers, and the presence of well-established activewear brands. Additionally, the rising trend of athleisure wear and the popularity of fitness activities such as yoga, running, and gym workouts are driving the demand for activewear in the region. Moreover, advancements in fabric technology and a focus on performance-oriented activewear are further fueling the market in the region.

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Activewear Market Segment Insights

Product Type Segment Analysis

Based on product type, the activewear market is divided into top wear, bottom wear, footwear, and others. The bottom wear segment held a major share of the market in 2023, owing to its versatile nature and adoption among consumers engaged in various fitness activities. Bottoms, including sweatpants, leggings, and shorts, are activewear staples that offer comfort, flexibility, and performance features, driving their popularity among fitness enthusiasts and casual exercisers, further boosting the segment.

The footwear segment is expected to expand at a significant growth rate in the coming years, due to the increasing emphasis on performance and innovation in activewear footwear. Activewear brands are introducing footwear options that offer superior comfort, support, and durability for different sports and activities, with advancements in technology and design. Additionally, rising participation in outdoor sports and fitness activities as well as a growing trend of athleisure footwear are expected to fuel the segment during the forecast period.

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Material Type Segment Analysis

On the basis of material type, the market is divided into cotton, polyester, nylon, spandex/lycra, blends [cotton-polyester, nylon-spandex, and others], and others. The cotton segment held a major share of the market in 2023, owing to its comfort, breathability, and natural feel, which are highly preferred by consumers for everyday wear and light physical activities. Additionally, the soft nature of the material, its moisture-wicking properties, and its suitability for casual and leisure activities make it a popular choice among a wide range of consumers.

The polyester segment is expected to expand at a significant growth rate in the coming years, due to its moisture-wicking capabilities, durability, and versatility. Polyester activewear is favored for intense workouts, sports, and outdoor activities, due to its quick-drying properties and ability to retain shape and color even after repeated washes. The increasing adoption of polyester in athleisure and performance wear is driving the segment.

Activity Type Segment Analysis

Based on activity type, the activewear market is divided into running, yoga, gym, sports, and outdoor activities. The gym segment held a major share of the market in 2023, owing to the increasing popularity of fitness centers, home workouts, and athleisure trends. The demand for gym-specific activewear is driven by features such as moisture-wicking fabrics, stretchability for movement, and stylish designs that blend fashion with functionality. The growing emphasis on health and wellness lifestyles is driving the segment.

The outdoor activities segment is expected to expand at a significant growth rate during the forecast period, due to the rising interest in outdoor recreational activities such as hiking, cycling, and camping. Consumers are seeking activewear that offers protection from the elements, durability for rugged terrain, and versatility for various outdoor pursuits. The demand for performance-driven outdoor activewear is expected to boost the segment in the coming years.

Price Range Segment Analysis

In terms of price range, the market is divided into premium, mid-range, and economy. The premium segment held the major share of the market in 2023, owing to the growing demand for high-quality fabrics, advanced technologies, and fashionable designs among consumers willing to invest for superior performance and style. The increasing focus on athleisure trends, where activewear is worn during workouts and as everyday clothing, driving the demand for premium-quality materials and aesthetics.

The mid-range segment is expected to expand at a significant growth rate in the assessment years, due to the rising popularity of affordable yet functional activewear options. Consumers are seeking activewear that strikes a balance between quality, performance, and price, enhancing the segment. Additionally, the increasing availability of mid-range activewear brands, both online and offline, is anticipated to boost the segment in the coming years.

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End-user Segment Analysis

On the basis of end-user, the global market is segregated into men women, and kids. The women segment held a large market share in 2023, attributed to the increasing participation of women in fitness activities and the growing trend of athleisure wear. Women are increasingly prioritizing active lifestyles, leading to a high demand for activewear designed specifically for their needs, such as supportive sports bras, leggings, and stylish workout tops. Additionally, the rise of women-centric fitness trends and the influence of social media influencers promoting fitness and wellness are propelling the segment.

The kids segment is anticipated to expand at a substantial CAGR during the projected period, due to the growing emphasis on health and fitness of children. With rising concerns about childhood obesity and sedentary lifestyles, parents are increasingly encouraging their children to engage in physical activities and sports from a young age. This has led to a growing demand for activewear tailored for kids, including comfortable and durable clothing suitable for various activities such as sports, outdoor play, and casual wear. Additionally, the expansion of children activewear offerings by major brands and the introduction of innovative designs and technologies specifically for kids are expected to drive growth in the segment.

Distribution Channel Segment Analysis

Based on distribution channel, the activewear market is segmented into offline channel and online channel. The offline channel segment led the market in terms of revenue in 2023, owing to the wide availability of activewear products through brick-and-mortar stores, specialty retailers, and department stores. Consumers prefer to physically try on activewear garments before making a purchase, and offline channels provide them with the opportunity to do so. Additionally, the offline channel offers personalized customer service and the ability to interact with sales representatives, which enhances the shopping experience for consumers.

The online channel segment is projected to register a robust growth rate during the assessment years, driven by the increasing preference for online shopping and the convenience offered by e-commerce platforms. Consumers are increasingly turning to online channels to purchase activewear products, with advancements in technology and design. Online platforms provide a wide selection of activewear brands and styles, along with features such as detailed product descriptions, customer reviews, and hassle-free return policies, which appeal to modern-day shoppers. Moreover, the COVID-19 pandemic has further accelerated the shift toward online shopping, as consumers prioritize safety and social distancing measures, contributing to the segment.