According to a recent market study published by Growth Market Reports, titled, “United States Plant-based Chicken Sausage Market by source, by nature, by distribution channels, and by Region: Size, Share, Trends and Opportunity Analysis, 2018-2028”, the market was valued at US$ 221.8 Million in 2020 and is anticipated to grow at a CAGR of 11.6% by the year 2028.

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Plant-based sausages refer to sausages made without the use of pork, meat, or veal. Vegetable hot dogs are nutritious, as it is made from sources such as tofu, soy, peas, and beans, which are rich in minerals, protein, and other vital nutrients. Plant-based sausages are consumed by health-conscious consumers in their everyday diet, as they are GMO-free, gluten-free, and a rich source of energy. Plant-based sausages are delicious and are served with any juice with the benefits of a vegetable meal. They are free of hormones, nitrites, and nitrates.

Plant-based sausages are manufactured to mimic the look, texture, sizzle, and satisfaction of conventional pork sausages and act as juicy and meaty alternatives to the traditional sausage. Growing investment to introduce innovative flavors to plant-based sausages, such as hot Italian, sweet Italian, and spinach pesto is projected to spur the product demand. Plant-based chicken sausages are used as a sandwich layer between bread, burgers, and patties.

Key factors that are anticipated to fuel the demand for united states plant-based chicken sausage during the forecast period are rising adoption of plant-based chicken sausage among consumers, plummeting meat production and growing demand for vegan food increasing the demand for plant-based chicken sausage, and rising health awareness among young population is expected to drive the market. Conversely, the high price of plant-based chicken sausage is likely to restrain the market. Eco-friendly packaging is creating opportunities in the market.

As per Growth Market Reports industry analyst, “The United States Plant-based Chicken Sausage Market is expected to witness substantial growth during the forecast period 2021-2028. The rising popularity of Meat 2.0 is expected to boost the Plant-based Chicken Sausage market. The COVID-19 outbreak led to the decline in demand for plant-based chicken sausage and the closure of manufacturing units and social distancing rules hampered the production and supply chain in the United States. Companies are primarily engaged in launching products that allow convenient consumption, offer high similarity to meat products, and provide many opportunities to customers to reduce meat consumption. Manufacturers are primarily engaged in strategic partnerships & acquisitions to expand their distribution network and achieve market growth.”

Growing demand for Plant-based Chicken Sausage is increasing in regions like the West, Midwest, Northeast, and Southeast. The Plant-based Chicken Sausage market in the US is expected to constitute a significant share of the market, owing to the presence of several large-scale companies that are pivotal to the growth of the market in recent years. Massive investments in product portfolio expansion by major companies in this country are expected to have a huge impact on the growth of the market."

COVID-19 has negatively impacted the market due to the closure of production facilities and the supply chain. The outbreak of the COVID-19 pandemic has led to a decline in sales due to the closure of retail outlets and also a decline in consumer interest due to the high price of plant-based chicken sausage and labeling issues. As a result, manufacturing companies are developing eco-friendly packaging with clean labeling initiatives, which fuels the Plant-based Chicken Sausage market. Additionally, various law enforcement agencies and governments imposed strict regulations to reduce the spread of covid-19 across the globe. In the present situation, governments are focusing on essential services and food products which has hampered the market growth.

The United States Plant-based Chicken Sausage value chain includes activities such as strategy, product development, scoping, user documentation, marketing, implementation, training and certification, maintenance and support, licensing, and operation.

Key Takeaways from the Study

  • Key players operating in the United States Plant-based Chicken Sausage market include Beyond Meat, Dietz & Watson, Bilinski’s, Conagra, Inc., Trader Joe’s, No Evil Foods, Tyson Foods, Inc., Thin N' Trim, Sweet Earth, Inc., and General Mills Inc. (Progresso). These companies are considered key developers of the Plant-based Chicken Sausage market, based on their revenue, research & development (R&D) activities, presence, and supply chain management system holding a major market share of the United States Plant-based Chicken Sausage market in the year 2020.
  • Based on nature, the market is classified into organic and conventional. The conventional segment is anticipated to expand substantially during the forecast period owing to the easy availability and affordability in comparison to organic plant-based chicken sausage.
  • On the basis of source, the market is segregated into Soy, Tofu, Wheat, Pea, Oats, Beans, and Others. The soy segment is anticipated to grow substantially during the forecast period, owing to its various benefits for human health such as muscle development, improvement in athletic performance, and post-workout recovery.
  • In terms of distribution channels, the market is bifurcated into Online and Offline. The offline segment is further segregated into supermarket/hypermarkets, convenience stores, specialty stores, independent small groceries, and foodservice. The offline segment is expected to expand at a high CAGR during the forecast period, owing to rising opportunities for cross-selling and upselling opportunities by manufacturers, wholesalers, and retailers.

Report Scope

Report Metric

Details

Market Value in 2020

US$ 221.3 Million

Market Growth Rate (from 2020 to 2028)

11.6 %

Historical Data

2018 & 2019

Base Year

2020

Forecast Period

2021 - 2028

Units Considered

Value (US$ Million)

Market Segments

by Nature, by Source, by Distribution Channels, and by region

Key Companies Profiled

Beyond Meat, Dietz & Watson, Bilinski’s, Conagra, Inc., Trader Joe’s, No Evil Foods, Tyson Foods, Inc., Thin N' Trim, Sweet Earth, Inc., and General Mills Inc. (Progresso)

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail tailor-made purchase options to meet your research requirements.

Target Audience

  • Supply-side: Manufacturers and distributors
  • Demand Side: Consumers
  • Regulatory Side: Concerned government authorities, and other regulatory bodies.