According to a recent market study published by Growth Market Reports, titled, “Global Product Management Software Market by Deployment, Enterprise Size, End-use Industry, and Region: Size, Shares, Trends and Opportunity Analysis, 2016-2031”, the market was valued at USD 16,399.8 Million in 2022 and is projected to expand at a CAGR of 6.6% by 2031. The overall incremental opportunity is estimated to be USD 12,108.9 Million from 2022 to 2031.

As per Growth Market Reports industry analyst, Akash Vedpathak, “The global product management software market is anticipated to register significant growth during the forecast period, 2023-2031. Key factors that are anticipated to fuel the demand for product management software during the forecast period are the growing complexity of product development, increasing demand for innovative products, and technological advancements. Conversely, security concerns and complexity hamper the growth of the product management software market. Growing demand for agile and collaboration tools are expected to create numerous opportunities for the market growth during the forecast period.

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Product management software is a specialized tool or suite of applications that is designed to help businesses and product teams effectively plan, develop, and manage products throughout their lifecycle. It serves as a central hub for product managers, designers, developers, and other stakeholders to collaborate, streamline workflows, and make informed decisions. These software solutions are invaluable in today's fast-paced business environment, where introducing products to the market requires careful planning and execution. This solution ensures an adequate workflow, all the way from manufacturing and logistics to the sale of a product. In addition to videos, images, and languages, a product management software organizes and manages attributes related to a product: provider information, stock and warehouse information, logos, and even any associated marketing material. In addition to improving the user experience and optimizing task times, a product management software offers multiple benefits such as greater control of product content, business scalability, customer loyalty, time optimization, and reduced working costs.

Supply chain management is a pivotal part of any business. A supply chain contains a series of steps to get products from their original state to the customers. It is a network of software developers who work together to create and deliver the product to end-users. This network consists of various individuals, entities, information, and resources. End-use industries of product management software market include BFSI, manufacturing, retail, healthcare, IT & telecommunication, and others.

Primary, as well as secondary research methodology, is used for keen observation and study of the product management software market. The primary research methodology involves commercial agreements made with the primary respondents as well as consulting partners to extract critical information pertaining to the syndicated as well as consulting projects. Primary interviews were conducted with the stakeholders across industry verticals at regular intervals in line with the ongoing studies and to be updated with the latest market trends & developments. Validation of the estimated market size, and current and future trends is done by the key opinion leaders (KOLs). These KOLs are the CXO level people from leading companies in the industry and possess experience of around 10-20 years in the industry. Secondary research methodology involves exhaustive desk research undertaken to understand the prevailing market trends & dynamics, market competition, customer insights, and other KPIs. Company websites, their SEC filings, annual reports, broker & financial reports, and investor presentations are scanned for understanding the competitive scenario, details and developments, and the overall competitive landscape. Regional government and statistical databases are analyzed for macro & microanalysis. Research publications and paid data are referred to obtain and validate the market estimations, budget, expenditure, and other statistical insights.

In 2020, the COVID-19 pandemic had moderately affected the global product management software market. Many companies faced disruptions in their operations, leading to delays in product development projects. This in turn, affected the demand for product management software during the pandemic. The impact was gradually mitigated, owing to the ease in lockdown, thereby creating opportunities in the product management software market. Businesses adapted to remote work, which boosted the demand for digital collaboration tools. Product management software has become essential for teams to successfully coordinate activities and manage projects. Remote work is becoming common, which has increased the demand for collaborative and cloud-based solutions. Product managers need software that enables remote team collaboration, product planning, and project management. Companies prioritize agile and efficient product development to stay competitive in the challenging landscape. The market is likely to expand, as organizations adopt technology-driven product development methods, reflecting the lasting impact of the pandemic on work practices and software needs.

Key Takeaways from the Study:

  • Based on deployment, the global product management software market is bifurcated into cloud-based and on-premise. The cloud-based segment held a significant market share in 2022 and is projected to expand at a substantial CAGR during the forecast period, as it provides real-time updates and seamless collaboration, increasing efficiency. Furthermore, it eliminates the need for complex installs and updates, lowering IT costs. Cloud-based software is accessible, allowing teams to collaborate remotely.

  • On the basis of enterprise size, the global product management software market is divided into Small and Medium Enterprises (SMEs) and large enterprises. The large enterprises segment accounted for a substantial market share in 2022. Large enterprises often have multiple product lines, teams, and geographically dispersed units. The scalability and customization options of product management software make it well suited for addressing the intricate demands of large enterprises managing extensive and multifaceted product ecosystems.

  • In terms of end-use industry, the global product management software market is divided into BFSI, manufacturing, retail, healthcare, IT & telecommunication, and others. The manufacturing segment held a substantial market share in 2022, owing to the need for operational excellence and reliable output from smart factories. Product management software helps manufacturers to improve product quality, reduce costs, optimize production schedules, and manage orders and inventory efficiently.

Report Scope:

Report Metric


Market Value in 2022

USD 16,399.8 Million

Market Growth Rate (from 2023 to 2031)


Historical Data

2016 to 2021

Base Year


Forecast Period

2023 – 2031

Units Considered

Value (USD Million)

Market Segments

by Deployment, by Enterprise size, by End-use industry, and by Region

Key Companies Profiled

Aha! Labs Inc., Asana, Inc., Atlassian, ClickUp,, Dragonboat Inc., Fibery Limited,, Productboard, Inc., ProductPlan, Propad, and Smartsheet, Wrike, Inc.

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail of tailor-made purchase options to meet your research requirements.

Target Audience:

Product Management Software Developing Firms, Consulting Firms, Private Research and Development Firms, and Investment Firms.