According to a recent market study published by Growth Market Reports, titled, “North America Throw Blankets Market by material, by applications, by distribution channel, and by Region: Size, Share, Trends and Opportunity Analysis, 2016-2031”, the market was valued at US$ 1,601.4 Million in 2022 and is anticipated to grow at a growth rate 5.6% by the year 2031.

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Throw blankets are incredibly versatile pieces of bedding typically smaller than regular blankets. They can be used just like traditional blankets as well as home decor items to enhance the style and add unique style to a room. Throws are designed to be draped over furniture, such as couches, chairs and beds, to provide a layer of warmth. These items are multipurpose blankets consisting of a single layer of fabric making them lightweight yet warm.

Throw blankets are highly versatile owing to their portability and wide variety of designs, sizes, colors, textures and materials available in the market. Throw blankets alone are not sufficient to be used alone in cold weather but they are great for a light nap and provide the perfect level of warmth. Typically throws are not designed to cover the entire bed.

Instead, they are meant to be wrapped around the shoulders or cover the feet while watching tv or reading to add an extra layer of warmth or often swathed over at the back of the couch or arm of the sofa to be used as a decorative item. There are a variety of different materials that can be used to make throw blankets, both natural and synthetic. Some of the most broadly used materials for a throw blanket are cotton, wool, fleece, synthetic, among other materials.

The growth of home decor market can be attributed to the increasing focus of consumers on interior design and home improvement. Throw blankets are often inexpensive, making it easy for people to customize their living space. These blankets are pleasing to eye and make fine accents on large furniture, from beds to patio benches. Throw blankets, similar to any blankets, are crafted to provide warmth.

Throw blankets are used as a bed or couch decoration accessory, with all of their different styles. A chair throw is a good example of throw blankets created for decor purposes. It can be draped over furniture as a decoration or even hang it on a wall as a piece of art. Additionally, the disposable income in North America has been growing steadily over the years.

In 2021, North America population had a total of USD 15.13 Trillion in disposable personal income and per capita personal disposable personal income was USD 45,343. When disposable income levels rise, households have additional money to save or spend, which leads to the growth in consumption. Increasing disposable income has led to an increase in the demand for premium consumer products such as throw blankets.

These blankets are available in plush materials, which enhances their premium feeling. Consumers are willing to spend money for premium products that enhances their ownership experience. 
The prices of raw materials used in the manufacturing of throw blankets such as cotton, wool, polyester, and silk can experience significant fluctuations, due to factors such as supply chain disruptions, weather conditions, geopolitical events, and global economic changes.

Sudden increases in raw material costs can lead to high production expenses for manufacturers, impacting their profit margins. Fluctuating raw material costs can lead to a competitive disadvantage for some manufacturers. Companies increasingly find it difficult to compete with those that can adapt effectively if they change their pricing strategies.

Throw blankets are both lightweight and adaptable. They are suitable for outdoor summer gatherings such as picnics and trips to the beach. In warm months, marketing throw blankets as multifunctional accessories can increase the demand for them. Wedding and gift-giving seasons are frequently in the spring and summer. Throw blankets personalized with names, monograms, or significant events can be passed off as thoughtful and unique presents.

The demand for themed throw blankets rises within significant celebrations such as Christmas and Halloween. Holiday-themed limited-edition designs can be produced to capitalize on the festive seasons and draw in customers.

Key Takeaways from the Study:

  • Key players operating in the market are American Blanket Company, Berkshire Blanket Inc., Pendleton Woolen Mills, The Northwest Group, LLC, Bates Mill Store, Deckers Brands (UGG), WestPoint Home. These companies are considered as key manufacturers of throw blankets based on their revenue, research development (R&D) activities, regional presence, and supply chain management system.

  • Based on material, the North America Throw Blanket market is classified into Cotton, Fleece, Wool, Synthetic, and Others. The cotton segment is projected to expand at a CAGR of XX% between 2023 and 2031. Cotton has always been popular due to its softness, breathability, and easy maintenance.

    Cotton is still the primary raw material for thousands of useful items made in the United States and around the world. Cotton is used by textile makers in the United States in an annual average of XX million bales. A bale of cotton weighs around 500 pounds. More than half of this amount (57%) is spent on clothing, XX% on home furnishings, and XX% on industrial products. The cotton segment was valued at XX Million in 2022.

  • Based on end-use, the North American throw blankets market is classified into residential and commercial. Rising demand for blankets for use in various seasons is expected to drive the residential segment during the forecast period. The need for various types of blankets for residential purposes has been fueled by the changing weather and climate.

    The commercial segment accounted for a XX% share of the market in 2022. Increasing the use of blankets in commercial sectors, such as travel and hospitality, military, and defense, is likely to boost the market. The commercial segment is driven by an increasing number of airlines and railway services around the world. International airlines and air-conditioned trains provide blankets to passengers for a comfortable and elegant ride.

  • Based on sales channels, the North American throw blankets market is classified into online and offline. The offline segment is further classified into supermarkets/hypermarkets, retail stores, and others. The online segment is projected to expand at a CAGR of XX% during the forecast period. This is attributed to the increasing use of the internet and the growing reliance of millennials on online forums for shopping.

    The offline segment accounted for a XX% share of the market in 2022. The supermarkets/hypermarkets sub-segment held a large market share. This is attributed to the wide selection of blankets, including quilts, duvets, and comforters, in one location for the convenience of buyers. Additionally, they offer stock clearance specials and substantial discounts. Accessibility and rapid verification are two primary factors that promote sales in hypermarkets.

  • On the basis of countries, the market in North America is bifurcated into the US and Canada. The market in North America is projected to expand at a CAGR of XX% between 2022 to 2031. The North American home textile market is growing at a steady pace, and this is driving demand for a throw blanket.

    Moreover, growing trends toward minimalism and simplicity in North America, and this is leading to increased demand for the throw blanket market. In addition, the market in Canada is expected to expand at a CAGR of XX% during the forecast period, from 2023 to 2031.

North America Throw Blankets Market Report Scope

Report Metric


Market Value in 2022

US$ 1,601.4 Million

Market Growth Rate (from 2016 to 2031)


Historical Data

2016 to 2021

Base Year


Forecast Period

2023 - 2031

Units Considered

Value (US$ Million)

Market Segments

By material, By End-Use, By Sales Channel, and By Country.

Key Companies Profiled

American Blanket Company, Berkshire Blanket Inc., Pendleton Woolen Mills, The Northwest Group, LLC, Bates Mill Store, Deckers Brands (UGG), WestPoint Home.

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail tailor-made purchase options to meet your research requirements.


Target Audience:

  • Supply-side: Cotton, Wool, Fleece, Polyester, Cashmere, Silk.

  • Demand Side: Households, Hotels, Resorts, Corporate Offices.