According to a recent market study published by Growth Market Reports, titled, “North America Performance Apparel Market by Type, by Application, by End User, by Sales Channel, and by Country: Size, Share, Trends and Opportunity Analysis, 2016-2031”, the market was valued at US$ 19,365.0 Million in 2022 and is anticipated to grow at a growth rate 6.7% by the year 2031.

Performance apparel refers to clothing and garments specifically designed to enhance an individual's comfort, mobility, and performance during physical activities or demanding tasks. Performance apparel often incorporates features such as moisture-wicking, breathability, thermal regulation, and stretchability to optimize the wearer's comfort and enhance their overall performance. These features help manage perspiration by pulling moisture away from the skin, promoting rapid evaporation, and keeping the wearer dry and comfortable.

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Innovations in textile engineering and manufacturing processes have led to the development of high-performance fabrics with enhanced properties such as moisture-wicking fabrics, temperature regulations, odor control, and UV protection.  Advancements in smart textiles, wearable sensors, and integrated technologies have enabled the creation of performance apparel that monitors and analyzes biometric data, enhances athletic performance, and provides real-time feedback, thus attracting a large consumer base seeking functional and technologically advanced apparel for various sports and fitness activities. These advancements contribute to the growth of the market. The fashion industry is known for its ever-evolving nature, as consumer preferences shift with each season. Performance apparel focuses on functionality and technical features and must meet the demands of current fashion trends to remain appealing to consumers. This requirement to align with fashion trends limits the market growth potential, as companies constantly need to update their product lines to stay relevant. Many consumers prioritize style and aesthetics over performance attributes, which leads to a decline in the demand for performance apparel. The expansion of women's performance apparel creates opportunities for companies to cater to the specific needs and preferences of female consumers in North America. The rising participation of women in sports, fitness, and active lifestyles is boosting the demand for performance apparel designed specifically for women.  Companies are developing and offering a wide range of products tailored to women's bodies, featuring improved fit, functional designs, and other specialized features that enhance performance and comfort. Companies capture a large share of the market & build brand loyalty among female consumers by recognizing the unique requirements of women athletes and fitness enthusiasts.

The COVID-19 pandemic profoundly impacted the performance apparel market in North America. As the virus spread and safety measures were implemented, governments across the region imposed strict lockdowns and social distancing protocols. These measures resulted in the temporary closure of retail stores and restrictions on non-essential businesses, leading to a significant decline in consumer spending. With reduced opportunities for outdoor activities, sports events, and gym closures, the demand for performance apparel, which is primarily designed for athletic and active pursuits, experienced a sharp decline.

Key Takeaways from the Study

  • Key players operating in the market are Adidas AG, ASICS Corporation, Columbia Sportswear Company, FILA Holdings Corp., Gildan Activewear, lululemon athletica, Nike, Inc., PUMA SE, The North Face, and Under Armour, Inc. These companies are considered key Performance apparel manufacturers based on their revenue, research development (R&D) activities, product offerings, regional presence, and supply chain management system.
  • Based on Material type, the North America Performance Apparel Market is segmented into Spandex, Polyester, Nylon, and Others. The Spandex segment is expected to grow, due to increasing interest in physical activities. Spandex offers stretch and flexibility providing athletes with unrestricted range of motion, thereby improving their overall performance. Spandex contributes to the comfort and fit of performance apparel. Its ability to stretch and conform to the body shape offers a close and comfortable fit, reducing the risk of chafing and discomfort during workouts or intense physical activities. The polyester segment is growing, owing to there is growing interest in activewear making it a popular choice because polyester offers excellent moisture-wicking properties. It has the ability to quickly absorb sweat and move it away from the body, keeping the wearer dry and comfortable during intense physical activities.
  • Based on application, the North America performance apparel market is segmented into protective clothing and sportswear (golf apparel, soccer apparel, basketball apparel, cycling apparel, tennis apparel, and others). The protective clothing segment is expected to grow, due to the increasing emphasis on safety and protection across various industries and activities. Individuals engaged in professions or sports that involve potential hazards or risks such as construction, manufacturing, firefighting, and extreme sports require specialized protective clothing to mitigate the risks and ensure their safety. The sportswear segment is growing due to the interest in health and wellness. Many individuals are adopting active lifestyles and engaging in various sports and fitness activities. The shift towards prioritizing physical fitness and well-being has increased the demand for performance sportswear that offers comfort, functionality, and style.
  • Based on end users, the North America performance apparel market is segmented into men, women, and kids. The men segment is anticipated to grow, due to the increasing awareness and emphasis on leading a healthy and active lifestyle among men in the region. Men are increasingly participating in various sports, fitness activities, and outdoor adventures, which has led to a surge in the demand for performance-oriented apparel. The women segment is dominating the market, due to the notable shift in women’s attitude towards fitness and overall well-being. Women actively participate in sports, fitness activities, and outdoor pursuits, leading to an increased demand for performance-oriented apparel supporting their active lifestyles.
  • Based on sales channels, the North America performance apparel market is segmented into online and offline.  The online segment is anticipated to grow rapidly, as the convenience and accessibility of online shopping have greatly influenced consumer behavior. The increasing penetration of smartphones and the Internet has encouraged people to shop online for their apparel needs, including performance apparel.  The offline segment is dominating the market, as the popularity of physical stores and shopping experiences cannot be fully replicated by online platforms. The hands-on experience is particularly important for performance apparel, as customers are able to assess the fabric quality, fit, and functionality in person.
  • In terms of countries, Performance apparel in North America is bifurcated into the US and Canada. The United States is the largest market for Performance apparel in North America, with a strong presence of domestic and international players such as Nike, Under Armour, and Adidas. The market offers a wide variety of performance apparel products, including activewear, athleisure wear, sports-specific apparel, and outdoor performance gear. The Canadian market for Performance apparel is relatively small but growing, with a strong presence of local and international players such as Gildan Activewear S.R.L. and ASICS Asia Pte. Ltd. The market is primarily driven by activities such as hiking, skiing, snowboarding, camping, and cycling.

Report Scope

Report Metric


Market Value in 2022

US$ 19365.0 Million

Market Growth Rate (from 2015 to 2030)


Historical Data

2016 to 2021

Base Year


Forecast Period

2023 - 2031

Units Considered

Value (US$ Million)

Market Segments

By Type, By Application, By End User, By Sales Channel, and By Country.

Key Companies Profiled

Adidas AG, ASICS Corporation, Columbia Sportswear Company, FILA Holdings Corp., Gildan Activewear, lululemon athletica, Nike, Inc., PUMA SE, The North Face, and Under Armour, In

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail of tailor-made purchase options to meet your research requirements.

Target Audience

  • Supply-side: Manufacturer, distributors, wholesaler, and Supplier.
  • Demand Side:  Men, Women, And Kids.