According to a recent market study published by Growth Market Reports, titled, Global Image/Photo Editing Software Market by Deployment Mode, Platform, End User, Industry Vertical, and Region: Size, Share, Trends and Opportunity Analysis, 2016-2031, the market was valued at USD 1,279.3 Million in 2022 and is expected to grow at a moderate growth rate of 4.3% by the year 2031.

As per Growth Market Reports industry analyst Akash Vedpathak, the global image/photo editing software market is anticipated to witness significant growth during the forecast period 2023-2031. Image editing software plays a crucial role in the creation, enhancement, and manipulation of digital images and photographs, empowering users to express their creativity, communicate visually, and achieve desired outcomes in various personal, professional, and commercial contexts.

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One of the key functionalities of image editing software is the ability to work with layers. Layers allow users to stack multiple elements, such as images, text, shapes, and effects, on top of each other, enabling non-destructive editing and precise control over individual elements within a composition. This feature is particularly valuable for creating complex designs, composites, and photo manipulations, while maintaining flexibility and editability. Furthermore, image editing software often includes advanced retouching tools for removing blemishes, wrinkles, and other imperfections from photos as well as advanced selection and masking tools for isolating and manipulating specific areas of an image. These tools empower users to achieve professional-level results and unlock creative possibilities beyond traditional editing techniques.

The value chain analysis for the global image/photo editing software market encompasses several key stages, each contributing to the development, distribution, and utilization of editing tools. Beginning with research & development (R&D), software developers invest in innovation, leveraging advancements in technology such as artificial intelligence (AI) and machine learning to enhance editing capabilities and user experience. Following R&D, the production stage involves the creation and refinement of software products, including the design of user interfaces, feature implementation, and quality assurance testing to ensure functionality & performance. Once developed, editing software is distributed through various channels, including direct sales, online marketplaces, and partnerships with retailers & resellers. Marketing and promotion efforts play a crucial role in raising awareness and driving the demand for editing software among target audiences, encompassing digital advertising, content marketing, and participation in industry events & trade shows. Upon purchase or subscription, users access and utilize editing software to manipulate digital images and photographs, leveraging a wide range of tools and functionalities for tasks such as retouching, cropping, and special effects. Finally, ongoing customer support and updates ensure the continued satisfaction and engagement of users, with software vendors providing technical assistance, training resources, regular software updates to address bugs, add new features, and improve performance. Throughout the value chain, collaboration and partnerships with hardware manufacturers, online platforms, and content creators contribute to the overall success and competitiveness of editing software offerings in the global market.

The primary, as well as secondary research methodology, is used for keen observation and study of the Image/Photo Editing Software Market. The primary research methodology involves commercial agreements made with the primary respondents as well as consulting partners to extract critical information pertaining to the syndicated as well as consulting projects. Primary interviews were conducted with the stakeholders across industry verticals at regular intervals in line with the ongoing studies and to keep ourselves abreast with the latest market trends & developments. Validation of the estimated market size, and current and future trends done from the key opinion leaders (KOLs). These KOLs are the CXO level people from leading companies in the industry and possess the experience of around 10-20 years in the industry. On the other hand, the secondary research methodology involves exhaustive desk research undertaken to understand the prevailing market trends & dynamics, market competition, customer insights and other KPIs. Company websites, their SEC filings, annual reports, broker & financial reports, and investor presentations are scanned for understanding the competitive scenario, details & developments, and the overall competitive landscape. Regional government and statistical databases were analyzed for macro & microanalysis. Research publications and paid data are referred to obtain and validate the market estimations, budget, expenditure, and other statistical insights.

The COVID-19 pandemic has had a significant impact on the global image/photo editing software market, both positively and negatively. The widespread adoption of remote work, social distancing measures, and lockdowns has fueled the demand for image editing software, as individuals and businesses seek to enhance their online presence, create engaging content, and communicate visually in a digital-first world. This has led to increased usage of editing tools for remote collaboration, content creation, and digital marketing purposes. Conversely, the economic downturn resulting from the pandemic has affected purchasing power and discretionary spending, leading to budget constraints for some businesses and individuals. Additionally, disruptions in supply chains, logistical challenges, and shifts in consumer behavior have impacted software sales and subscription renewals. Despite these challenges, the resilience of the digital economy, coupled with the growing importance of visual content in online communication, has positioned the image/photo editing software market for recovery and continued growth in the post-pandemic era.

Key Takeaways from the Study:

  • In terms of deployment mode, the image/photo editing software market is segmented into on-premise and cloud-based. The cloud-based segment is dominated the market in 2022. The shift towards cloud-based solutions offers users the flexibility to access and edit their images from anywhere with an internet connection, making collaboration and sharing seamless. Cloud-based image editing software also provides scalability, allowing users to adjust resources based on their needs, reducing upfront costs and maintenance requirements. Furthermore, cloud-based deployment offers a convenient solution for professionals and enthusiasts alike, with the increasing demand for remote work and mobile editing capabilities.

  • On the basis of platform, the image/photo editing software market is segmented into android/iOS, windows, and mac. The Windows segment is expected to hold a substantial share of the market during the forecast. Windows-based image editing software offers a wide range of powerful tools and features that cater to both professionals and hobbyists, making it a popular choice among users. Developers are able to create innovative and efficient editing software that takes advantage of the capabilities of the platform, With the constant updates and improvements in the Windows operating system. Additionally, the compatibility of Windows with a variety of hardware configurations ensures a smooth and seamless editing experience for users across different devices.

  • Based on end user, the image/photo editing software market is segmented into artist/individuals, enterprise users, and educational users. The artist/individuals segment dominated the market in 2022, due to the increasing popularity of social media platforms and the emphasis on visual content. The demand for user-friendly and feature-rich editing tools among artists and individuals looking to enhance their photos and create captivating visuals is growing. The accessibility of advanced editing software on various devices and the rise of online tutorials and communities have empowered users to explore their creativity and improve their editing skills. Moreover, the integration of AI-powered features in many editing tools has simplified complex editing processes, making it easy for artists and individuals to achieve professional-looking results.

  • On the basis of industry vertical, the image/photo editing software market is segmented into media, entertainment, education, e-commerce & retail, and others. The media segment is expected to hold a substantial share of the market during the forecast period, due to the rising demand for high-quality images, improvements in camera technology, and the popularity of special effects.

Report Scope:

Report Metric


Market Value in 2022

US$ 1,279.3 Million

Market Growth Rate (from 2015 to 2030)


Historical Data


Base Year


Forecast Period

2023 – 2031

Units Considered

Value (USD Million)

Market Segments

Deployment Mode, Platform, End User, and Industry Vertical

Key Companies Profiled

Adobe, Alludo, PicsArt Inc., Capture One, Skylum Luminar Neo, Movavi Software Limited, Serif (Europe) Ltd. (Affinity), Wondershare, Canva, CyberLink Corp., MAGIX Software GmbH, and ACD Systems International Inc.

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail of tailor-made purchase options to meet your research requirements.

Target Audience:

  • Supply-side: Image/Photo Editing Software Vendors

  • Demand Side: Government Agencies, Consulting Firms, Private Research and Development Firms, Equity Firms, and Investment Firms.