According to a recent market study published by Growth Market Reports titled, "Global Stand Up Paddle Boards Market by types, length, end users, and by sales channel and by Region: Size, Share, Trends and Opportunity Analysis, 2017-2027", the market was valued at USD 289.7 Million in 2019 and is expected to grow at a healthy growth rate of 5.1% by the year 2027. In terms of volume, the global SUP boards market is anticipated grow at CAGR of 4.9% during forecast period. The stand up paddle boards market is anticipated to grow significantly during forecast period due to rise in demand for new adventure sports equipment. Moreover, use of SUP boards is growing as a leisure and an exercise option such as for yoga is resulting into rising demand for these boards.

Global SUP boards market has been fragmented based on types, length, end users, sales channel and regions. In terms of types, the global SUP boards market has been categorized into solid SUP boards and inflatable SUP boards. Based on length, the market has been classified as less than 10 feet, 10 feet – 11 feet, and more than 11 feet. In terms of end-users, the market is segregated into men, woman, and kids.

On the basis of sales channels, the market is divided into online and offline. By region SUP boards market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa (MEA). North America region is further bifurcated into countries such as the U.S., and Canada. The Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, the Asia Pacific is further segmented into, China, Japan, South Korea, New Zealand, Australia, Southeast Asia, and Rest of Asia Pacific. The European region is further categorized into Germany, France, Italy, the U.K., Spain, Russia, and the Rest of Europe, and the MEA region is further divided into Saudi Arabia, South Africa, UAE, and the Rest of MEA.

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The COVID-19 pandemic has slowed down the production activities across SUP boards manufacturing units worldwide. Also, the demand for SUP boards has declined throughout the pandemic as adventure sports and tourism activities are halted during the lockdown period across leading economies across globe. The effect of this pandemic has significantly hampered the global supply chain as it has slowed down due to restrictions on national borders. Regarding the SUP boards market as demand has been growing at low growth rate during pandemic situation. Additionally the SUP board’s production has stopped or halted and the market and is expected to witness sluggish growth post COVID.

As per Growth Market Reports industry analyst Vidya Jadhav, “The rising young population, and increasing expenditure on leisure and sports activities in many countries are anticipated to drive the growth of SUP boards market significantly. Moreover, the rising awareness about personal health and growing popularity of adventure sports are anticipated to create lucrative opportunity for SUP boards market during forecast period.”

Key Takeaways from the Study

  • Europe region is expected to hold a considerable share of the market. The strong penetration of leading stand up paddle board brands in the region and growing number of water sports events and participants is driving the market growth.
  •  In terms of types, the inflatable SUP board segment accounts for a major share of the market and is anticipated to expand at a considerable CAGR during the forecast period.
  • The demand for stand up paddling board is driven by increasing disposable income across developing economies. The water sports enthusiasts are increasingly opting for SUP boards. Factors such as rapid growth in economy, rise in standard of living, and increase in the adoption on healthy lifestyle are propelling the demand for SUP boards.

Report Scope

Report Metric


Market Value in 2019

USD 289.7 Million

Market Growth Rate (from 2021 to 2027)


Historical Data

2017 & 2018

Base Year


Forecast Period

2020 – 2027

Market Segments

Types, Length, End Users, Sales Channel

Regional Scope

North America, Europe, Latin America, Asia Pacific, Middle East & Africa (MEA)

Country Scope

U.S., Canada, Brazil, Mexico, Rest of Latin America, China, Japan, South Korea, New Zealand, Australia, Southeast Asia, Rest of Asia Pacific, Germany, France, Italy, U.K., Spain, Russia, Rest of Europe, Saudi Arabia, South Africa, UAE and Rest of MEA.

Key Companies Profiled

BOARDWORKS SURF & SUP, BOT. LLC, COREBAN, Hala Gear, Hobie Cat Company, iRocker SUP, Jobe Sports International, Kahuna Paddleboards Inc., RAVE Sports, Red Paddle Co Limited, Sea Eagle Boats, Inc., Slingshot Sports, LLC, Sun Dolphin Boats, SUP ATX LLC

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail tailor-made purchase options to meet your research requirements.

Target Audience

  • Supply-side: SUP board manufacturers, raw material suppliers, primary respondents, and distributors,
  • Demand Side: People using SUP boards for sports, health, and for leisure and recreational activities.
  • Regulatory Side: Concerned government authorities, commercial research & development (R&D) institutions, and other regulatory bodies.
  • Associations and Industry Bodies: Stand Up Paddle Athletes Association (SUPAA), International Surfing Association (ISA), General Association of International Sports Federations (GAISF), International Olympic Committee (IOC), International Canoe Federation (ICF), Court of Arbitration for Sport (CAS)