According to a recent market study published by Growth Market Reports, titled, “Global Plastic Block Toy Market is segmented into by number of pieces, by age group, by distribution channel, and by region: Size, Share, Trends and Opportunity Analysis, 2016-2031”, the market was valued at USD 10,133.2 Million in 2022 and is expected to grow at a growth rate of 7.1% by the year 2031.

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Plastic block toys are a type of construction toys made from plastic. It consists of interlocking blocks of various shapes and sizes that children use to build and create structures. Plastic Block toy is made from high-quality and non-toxic plastic materials such as acrylonitrile-butadiene-styrene copolymer (ABS) or polyethylene. ABS is a robust, hard, and heat resistant plastic. Its rigidity and high-quality finish make it a popular choice in block toys manufacturing. Polyethylene provides flexibility and durability.

Plastic is a highly versatile material. It is molded into limitless array of shapes and sizes, making it suitable for creating toys. The plastics used in the production ensure safety, durability, and flexibility. Block toys offer an educational and developmental benefits for children of all ages. These foster critical thinking, reasoning, and problem-solving skills in children. Plastics less commonly used or discouraged for blocks toys are Polyvinyl Chloride (PVC), Polystyrene (PS) and Bisphenol A (BPA). PVC contain harmful chemicals like phthalates, that raise safety concerns for children’s. Plastic block toys are not recommended for children less than 1 year of age as chemicals like PS and BPA suppress hormones (e.g., estrogen and testosterone) and disrupt normal development and growth.

On the basis of number of pieces, the global plastic block toy market is classified into under 100 pieces, 100 to 200 pieces, 200 to 400 pieces, and above 400 pieces. The 100 to 200 pieces segment held a significant share of the market in 2022. A comparatively small number of pieces is manageable for young children, allowing them to grasp and handle the blocks easily. Additionally, a small number of pieces prevents overwhelming the kids and enabling them to focus on building simple structures to foster early spatial and motor skills. These block sets are usually recommended for children age from three years and above. The 200 to 400 Pieces segment is projected to hold a substantial market share in during the forecast period. The toy blocks set with 200 to 400 Pieces are often preferred by older kids, as the larger set size allows for further creativity and building possibilities than other sets, which appeals to children and parents alike.

In terms of age group, the global plastic block toy block market is segmented into 1-2 years, 3-5 years, and above 5 years. The above 5-year segment held a significant revenue share of the market in 2022. The plastic block toys promote science, technology, engineering, and mathematics (STEM) skills in the kids age between six to 14 years. The 1-2 years segment is projected to expand at a rapid pace during the forecast period. This is attributed to its various benefits for early childhood development.

Based on the distribution channel, the global plastic block toy market is bifurcated into online and offline. The online segment is projected hold a significant share of the market during the forecast period. Rising consumer awareness, increased Internet connectivity, and the growing adoption of mobile internet devices drive the market. For instance, the number of individuals with access to the Internet in Europe has grown from 66.5% in 2010 to 91.5% in 2023. The online segment is growing rapidly, due to customer inclination toward buying toys through company websites and e-commerce sites. The offline segment is projected to grow at a substantial CAGR during the forecast period, owing to the benefits of quick product return without delay, availability of various products, and personalized recommendations from the staff.

The outbreak of Coronavirus disease in 2019 (COVID-19) had a negative impact on the global Plastic Block Toy market. The toy industry heavily relies on global supply chains. Many factories were forced to shut down or reduce production during the pandemic, leading to supply chain disruptions. This resulted in delays in manufacturing and distribution, causing shortages of toys in the market. Consumers turned to online shopping for their toy needs, due to the closure of physical stores. This shift in consumer behaviour affected traditional toy retailers who were not adequately prepared for an online presence. Furthermore, a change in the type of toys in demand was seen, with an increased focus on educational and interactive toys that keep children engaged at home. The economic impact of the pandemic led to many individuals and families experiencing financial constraints and thus, discretionary spending, including on toys, decreased. Consumers prioritize essential items over non-essential toys, due to uncertainty around job security and income.

As per Growth Market Reports by industry analyst Anuradha More, “Increasing urbanization and growing popularity of the Science, Technology, Engineering, and Mathematics (STEM) toys are expected to increase the usage of Plastic Block Toy.”

Supply chain management is an essential part of any business. A supply chain contains a series of steps to get products from their original state to the customers. Raw materials used for manufacturing plastic block toy are shipped to manufacturers to process into final products. Quality checks are performed throughout the production process by manufacturers to ensure the quality of the product.

Key Takeaways from the Study:

The players in the Global Plastic Block Toy market include GigoToys, Mattel, Sluban, Startinal, The LEGO Group, Webby Toys, and ZURU.

Report Scope:

Report Metric


Market Value in 2022

US$ 10,133.2 Million

Market Growth Rate


Historical Data

2016 & 2031

Base Year


Forecast Period

2023 – 2031

Units Considered

Value (US$ Million)

Market Segments

By Number Of Pieces, By Age Group, and Distribution Channel

Key Companies Profiled

GigoToys; Mattel; Sluban; Startinal; The LEGO Group; Webby Toys; and ZURU.

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail of tailor-made purchase options to meet your research requirements.


Target Audience:

  • Supply-side: Raw Material Supplier, Manufacturer and Distributors.

  • Demand Side: Childrens, Educational Organizations

  • Regulatory Side: Approved regulatory bodies.

  • Associations and Industry Bodies: American Society for Testing and Materials, International Organization for Standardization, US Bureau of Labor Statistics.