According to a recent market study published by Growth Market Reports, titled, “Global Men Perfume Market by Type, Sales Channel, Demographics, Distribution Channel, Packaging, Price Range, and Regions: Size, Shares, Trends and Opportunity Analysis, 2016-2031”, the market was valued at USD 19.1 Billion in 2022 and is expected to grow at a moderate growth rate of 4.1% by the year 2031. The overall incremental opportunity is estimated to be USD 8.1 Billion from 2022 to 2031.

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As per Growth Market Reports industry analyst Akash Vedpathak, “The Men Perfume Market” is anticipated to witness significant growth during the forecast period 2023-2031. Key factors that are anticipated to fuel the demand for the global Men Perfume market during the forecast period are growing trend of personal grooming, increasing consumer spending on premium and luxury fragrances, growing social media influence, and rising product innovation.

Conversely, high R&D investment requirements and consumer awareness regarding the adverse effects of synthetic chemicals hampers the growth of the Men Perfume market. Shift toward natural and organic fragrances and growing trend for using customized fragrances are expected to create numerous opportunities for market’s growth during the forecast period.

A perfume is a liquid combination of aromatic scent compounds or essential oils, fixatives, and solvents, that is used to impart fragrance to the human body. These compounds emit or spread a pleasant and fragrant odor. The tones of fragrance determines whether it is for men or women.

For instance, perfumes with intense and dark tones, such as musky or woody, are usually considered by men, whereas those with sweet and light tones, such as floral or fruity, are usually considered by women. Fragrances are categorized into three notes: top notes, middle notes, and base notes, which work together to create an intriguing and complex aroma.

Masculine fragrances emphasize notes, such as greens, woods, herbals, spices, and smokey odors. These aromas are typically an outdoor scent, inspired by various items, including pipe tobacco, leather, lumberjacks, or strong drinks, such as whiskey. Fragrance families for men are divided into categories based on single notes, groupings of notes, and olfactory traits. Some popular fragrance families include Herbal, Tobacco, Citrus, Leather, Woods, and many others.

Supply chain management is a pivotal part of any business. A supply chain contains a series of steps to get products from their original state to the customers. is a network of producers and suppliers who work together to create and deliver a certain product to end-users. This network consists of various individuals, entities, information, and resources. End users of Men Perfume include Men and Teens.

The primary, as well as secondary research methodology, is used for keen observation and study of the Men Perfume market. The primary research methodology involves commercial agreements made with the primary respondents as well as consulting partners to extract critical information pertaining to the syndicated as well as consulting projects.

Primary interviews were conducted with the stakeholders across industry verticals at regular intervals in line with the ongoing studies and to keep ourselves abreast with the latest market trends & developments. Validation of the estimated market size, and current and future trends done by the key opinion leaders (KOLs). These KOLs are the CXO level people from leading companies in the industry and possess experience of around 10-20 years in the industry.

On the other hand, the secondary research methodology involves exhaustive desk research undertaken to understand the prevailing market trends & dynamics, market competition, customer insights, and other KPIs. Company websites, their SEC filings, annual reports, broker & financial reports, and investor presentations are scanned for understanding the competitive scenario, details and developments, and the overall competitive landscape.

Regional government and statistical databases were analyzed for macro & microanalysis. Research publications and paid data are referred to obtain and validate the market estimations, budget, expenditure, and other statistical insights.

In 2020, the COVID-19 pandemic had a moderate impact on the global men’s perfume market. The market was impacted by declining sales, the rise of Internet sales, shifts in consumer preferences, changes in scent trends, and disruptions in supply networks. The loss in the men perfume market was eventually mitigated as the global lockdown eased with time, continuing to adapt and develop to meet the increasing requirements and expectations of customers.

While physical stores experienced challenges, online sales experienced a boom and mitigated the ongoing loss for the market players. As customers were mostly at home and relied on online platforms, perfume brands with a strong online presence or who had switched to online sales experienced some recovery. During the pandemic, online sales channels provided a convenient and secure way for customers to purchase perfumes.

Key Takeaways from the Study

  • Based on Types, the global Men Perfume market is divided into Essence, Perfume, Eau de Toilette, Eau de Cologne, Aftershave, and Others. The Perfume segment held a significant market share in 2022 and is projected to expand at a substantial CAGR during the forecast period, due to the advantages and features provided by these products.

    The increasing trend of personal grooming among men along with the growing adoption of exotic and luxury fragrances is expected to drive the market. Furthermore, the rising expenditure among consumers on luxury and premium fragrances, owing to the increase in disposable income, is propelling the market.

  • Based on Sales Channel, the global Men Perfume market is divided into Specialist Retailers, Factory Outlets, Internet Sales, Department Stores/Pharmacies, Supermarkets/Hypermarkets, and Others. The Internet Sales segment is expected to hold a substantial market share in 2022 due to the rising trend of online purchases. It is a convenient method to buy products, due to the growing population of young working customers with busy schedules. These consumers prefer online shopping to save time, which is expected to fuel the segment growth.

  • Based on Demographics, the global Men Perfume market is bifurcated into Men and Teens. The men segment accounted for a significant market share in 2022 and is projected to expand at a rapid CAGR during the forecast period, due to the growing demand for trendy perfumes, different flavors, and premium fragrance products among men.

    Substantial brand endorsement of celebrities further encourages the male population to purchase personal care products, such as perfumes. This is anticipated to create growth opportunities in the market.

  • In terms of Distribution Channel, the global Men Perfume market is bifurcated into Offline and Online. The online segment is expected to hold a substantial market share in 2022 due to the increased popularity of digital commerce, the segment is anticipated to witness considerable growth in the coming years.

    Online stores require lower startup costs and can serve a wide range of customers in the region. Furthermore, modern marketplaces including social media such as Instagram, TikTok, Facebook, and Pinterest aid in propelling the segment.

  • Based on Packaging, the global Men Perfume market is bifurcated into Glass Bottles, Plastic Bottles, and Others. The Glass Bottles segment is expected to hold a substantial market share in 2022. Glass does not interact with the fragrances hence; the scent remains true to the perfumer’s vision.

    Additionally, glass bottles convey a sense of richness and complexity. Their transparency enables the product to be seen clearly, which improves the consumer's perception of the product's quality.

  • On the basis of Price Range, the global Men Perfume market is bifurcated into Premium and Economical. The Premium segment is expected to hold a dominant market share in 2022. Premium perfumes emerge as exceptional alternatives to economical fragrances, as they are produced with natural and organic ingredients. In addition, the growing influence of social media habits and celebrity admiration provide an extended contribution to premium perfume adoption.

Scope of Men Perfume Market Report

Report Metric

Details

Market Value in 2022

USD 19.1 Billion

Market Growth Rate (from 2022 to 2031)

4.1%

Historical Data

2016 to 2021

Base Year

2022

Forecast Period

2023 – 2031

Units Considered

Value (USD Billion)

Market Segments

By Types, By Sales Channel, By Demographics, By Distribution Channel, By Packaging, By Price Range, And By Region.

Key Companies Profiled

L'Oréal, Salvatore Ferragamo S.P.A., Procter & Gamble, The Estée Lauder Companies Inc., Coty Inc, LVMH, Puig, CHANEL, Inter Parfums, Inc., KERING, REVLON, Amorepacific, Shiseido Company, Limited, Hermes, and ICR Spa.

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail of tailor-made purchase options to meet your research requirements.

Target Audience

Men Perfume Manufacturers, Consulting Firms, Private Research and Development Firms, and Investment Firms.