Global Heated Clothing Market is Anticipated to Reach USD 751.9 Million by 2031

According to a recent market study published by Growth Market Reports, titled, Global Heated Clothing Market by Type, Gender, Age Group, Voltage Range, Application, Sales Channel, and Region: Size, Share, Trends, and Opportunity Analysis, 2016-2031, the market was valued at USD 363.6 Million in 2022 and is anticipated to expand at a growth rate of 4.4% by 2031.

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Heated clothing refers to garments equipped with warming elements powered by batteries or electricity, designed to provide warmth in cold weather conditions. These garments are commonly used for various outdoor activities such as motorcycle riding, skiing, and hunting as well as by outdoor workers such as construction workers.

The market is driven by several factors, including growing outdoor activities, rising awareness of health benefits, and increasing innovative product launches. The increasing prevalence of arthritis and Raynaud's disease also offers potential opportunities for the global heated clothing market.

The global heated clothing market has been segmented in terms of type, gender, age group, voltage range, application, sales channel, and region. In terms of type, the global heated clothing market is segregated into top-wear, bottom-wear, heated underwear, heated footwear, heated gloves, and others. Based on gender, the market is bifurcated into male, female, and unisex. Based on age group, the market is divided into kids and adults.

In terms of voltage range, the market is divided into less than 7 volt, 7 volt-20 volt, and greater than 20 volt. Based on application, the market is divided into camping & hiking, cycling, running, defense, snowboarding, and others. Based on sales channel, the market is divided into online and offline. In terms of region, the market is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

The COVID-19 pandemic has had a significant impact on the global heated clothing market, with changes in consumer behavior, supply chain disruptions, and production delays affecting the market growth. However, the market is expected to grow significantly in the coming years, driven by increasing outdoor activities, awareness, and innovative product launches.

Key Takeaways from the Study:

• Players in the global heated clothing market include BERTSCHAT, Chengdu Airuisi Technology Co., Ltd. (DUKUSEEK), GOBI HEAT, Keis Heated Apparel, Kolfox Apparel, NORDIC HEAT, ORORO Heated Apparel, QuantumTex International Ltd., Topheated, and Venture Heat. These players held a major share of the global heated clothing market in 2022.

• The market is driven by several factors, including growing outdoor activities, rising awareness of health benefits, and increasing innovative product launches. Additionally, the increasing popularity of various types of winter sports activities is expected to drive the market in the coming years.

• Based on type, the market is segmented into top-wear, bottom-wear, heated underwear, heated footwear, heated gloves, and others. The top-wear segment is expected to grow in the coming years, due to the rising demand for winter sports activity. Additionally, rising awareness of health benefits and innovative product launches of top wear make the segment a popular choice for outdoor workers, enthusiasts, and individuals seeking warmth in cold weather

• Based on gender, the market is divided into male, female, and unisex. The female segment is the fastest-growing segment among others, due to the increasing demand for heated jackets among women participating in outdoor sports. Increasing focus of the apparel industry on gender-inclusive products tailored to women fashion and functionality boost the segment.

• Based on the age group, the market is bifurcated into kids and adults. The market is dominated by the adults segment, as they are the primary consumers of heated clothing for outdoor activities, work, and winter sports. However, the kids segment is expected to grow rapidly during the forecast period, due to the increasing popularity of heated clothing among kids for fashion and outdoor activities.

• Based on application, the market is segregated into camping & hiking, cycling, running, defense, snowboarding, and others. The global heated clothing market is expected to grow at a significant rate during the forecast period, driven by the increasing demand for heated clothing in various applications, including outdoor sports, outdoor construction, and personal use.

• Based on sales channel, the market is bifurcated into online and offline. The online segment is projected to expand at a significant CAGR during the projection period, as the manufacturers are increasingly focusing on direct-to-consumer sales through their websites and other third-party e-commerce.

• In terms of region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Europe accounted for a significant share of the market in 2022, due to increasing outdoor activities, rising awareness of health benefits, and the growing popularity of fashionable & functional designs across Europe. Additionally, the market is being driven by the increasing popularity of outdoor activities such as hiking and snowsports as well as the growing awareness of the benefits of heated clothing in the region.

Report Scope:

Target Audience:

• Supply-side: Vendor, Manufacturer, Distributors, Supplier, Retailer.

• Regulatory Side: Concerned government authorities, and other approved regulatory bodies.