According to a recent market study published by Growth Market Reports titled, "Global Gold Bullion Market by Product Types, Distribution Channels, and Regions: Size, Share, Trends and Opportunity Analysis, 2017-2027", The global gold bullion market was valued at USD 37,448.8 Mn in 2019 and is projected to reach USD 115,175.8 Mn by 2027, expanding at a CAGR of 12.1% during the forecast period. The market is primarily driven by growing consumption of gold in jewelry.

Global Gold Bullion market has been segmented based by Product Types, Distribution Channels, and Regions. On the basis of product types, the market is segmented into gold bars and gold bullion coins. In terms of distribution channels, the gold bullion market is bifurcated into offline and online. Based on regions, the global Gold Bullion market is divided into North America, Europe, Latin America, and Middle East & Africa.

Increasing adoption of gold as a long-term investment are likely to play a pivotal role in shaping the dynamics of the global gold bullion market during the forecast period. Expanding demand for gold in electronics applications along with rising applications of gold in different industry verticals is driving the market. Volatile prices in the short run and fluctuating supply of mined gold due to COVID-19 Pandemic are major challenges to the market growth. These challenges can, in turn, impede the market growth. Central banks focused on buying bullion from local producers is a growth opportunity for the market.

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Key players in the Gold Bullion market are PJSC Polyus, Mitsubishi Materials Corporation, Heraeus Holding GmbH, Polymetal International plc, and Royal Canadian Mint. These companies are considered as key market players of Global Gold Bullion market, based on their revenue, research & development (R&D) activities in the areas of improving offerings, and regional presence.

As per Growth Market Reports industry analyst Vidya Jadhav, “The spread of COVID-19 has had a minimal negative impact on the Global Gold Bullion market players on most fronts. Factors such as a temporary fluctuation in consumer demand is anticipated to have potential effects on the Gold Bullion market from an uncertain economic perspective. Furthermore, the pandemic has affected the supply chain and the readiness of the workforce, both of which can impact production volumes. In this challenging environment, most companies in various sectors are taking concrete steps. Governments are taking strict measures in response to COVID-19 pandemic. This can affect particularly the supply of mined gold. Companies can make strategic cuts in the number of employees and their pays to meet short and longer-term requirements.”

Key Takeaways from the Study

  • The market in Europe is anticipated to hold a noteworthy share of the market during the forecast period. This is attributed to the presence of the London Bullion market (the largest gold bullion market in the world) and Zurich gold market.
  • The market in Asia Pacific is estimated to grow at a considerable rate during the forecast period. The gold markets in China, Hong Kong, Japan, Australia, and India attract a high number of buyers. Gold bullion coins are gifted to loved ones in many Asian cultures and are considered auspicious. All these factors are estimated to propel the market in the region.
  • The market in North America is projected to expand at a rapid pace, owing to the large pool of gold bullion buyers. The markets in Latin America and Middle East & Africa (MEA) are projected to expand considerably.

Report Scope

Report Metric


Market Value in 2019

USD 37,448.8 Million

Market Growth Rate (from 2020 to 2027)


Historical Data

2017 & 2018

Base Year


Forecast Period

2020 – 2027

Market Segments

Product Types, Distribution Channels, and Regions

Region Scope

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa (MEA)

Key Companies Profiled

GV Gold (Vysochaishy, PJSC), Heraeus Holding GmbH, METALOR Technologies SA,Mitsubishi Materials Corporation, PAMP S.A., PJSC MMC Norilsk Nickel, PJSC Polyus, Polymetal International plc, Royal Canadian Mint, and Valcambi sa

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail tailor-made purchase options to meet your research requirements.

Target Audience

  • Demand Side: Gold Investment Firms, Bullion Banks, Jewelers
  • Regulatory Side: Concerned government authorities, commercial research & development (R&D) institutions, and other regulatory bodies.
  • Associations and Industry Bodies: India Bullion and Jewellers Association Ltd., China Gold Association, London Bullion Market Association (LBMA), World Gold Council.