According to a recent market study published by Growth Market Reports, titled, "Global Eyelash Serum market by types, price range, distribution channels, and by regions: Size, Share, Trends and Opportunity Analysis, 2018-2028", the market was valued at USD 746.7 Million in 2020 and is expected to grow at a healthy growth rate of 6.6% by the year 2028. The global eyelash serum market is projected to expand at a rapid pace, due to rising demand for eyelash serum in various industries, majorly in fashion, entertainment, cosmetics, and beauty.

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The global Eyelash Serum market has been segmented based on types, price range, distribution channels, and region. In terms of types, the Eyelash Serum market is categorized as lash primer, formulas containing prostaglandins, and serums containing peptides. On the basis of price range, the market is divided into below USD 50, USD 51 to 100, and more than USD 100. In terms of distribution channels, the Eyelash Serum market is categorized as supermarkets/hypermarkets, convenience stores, independent retailers, and online sales. By regions, the global Eyelash Serum market is segmented as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa (MEA).

Eyelash serum has advancing ingredients, which enables the growth of lashes and prevents eyelashes from falling and breaking. The health of natural hair follicles is improving, due to the use of serums. Fatty acids and peptides are used for conditioning and promoting of the growth of eyelashes. Regular use of eyelash serum aids in the growth of lash cycle and spreads the telogen phase of growth.

As per Growth Market Reports industry analyst Rajat Verma, the spread of the COVID-19 pandemic has had a serious impact on the society and overall economy of the world. The impact of COVID-19 is growing by the day and affecting the supply chain of the industries. The coronavirus pandemic is increasing uncertainty among consumers buying behavior, thus slowing the supply chain, increasing panic among customers, and reducing business confidence. Certain discrepancies in production and supply chain are creating mild disruption across some areas in the supply chain of the Eyelash Serum market. Issues related to supply chains are created in the eyelash serum market in many regions, due to the COVID-19 pandemic situation. The market is hampered, due to decreasing production activities and declining growth of the economy.

Key Takeaways from the Study

  • The eyelash serum market in North America is expected to grow fast as compared to European markets, owing to the rising adoption of eyelash serum by several types of customers and consumers including those working in theatres and shows, make-up artists, for individual use, and others.
  • The Eyelash Serum market in Europe is anticipated to hold major share during the forecast period owing to the technological advancements and well-developed fashion industry in Milan and Paris.
  • The Eyelash Serum market in Asia Pacific is expected to grow significantly during the forecast period owing to rising disposable income and increasing cosmetic sectors in the region.
  • The lash primer segment is expected to hold a considerable share of the market during the forecast period, owing to its advantages such as voluminous lashes offered by lash primers. Moreover, easy availability and rising use of lash primers in several industries are fueling the segment.
  • Online distribution channels use electronic media for buying or selling of goods and services to customers. The online segment is anticipated to boost the market, due to its increasing adoption by people along with its various benefits such as easy return policy and availability of large number of products.
  • The USD 51 to 100 segment is anticipated to constitute a major market share over the forecast period, due to the rising preference of consumers for eyelash serums in this price range, as it is pocket-friendly.

Report Scope

Report Metric


Market Value in 2020

USD 746.7 Million

Market Growth Rate (from 2021 to 2028)


Historical Data

2018 & 2019

Base Year


Forecast Period

2021 – 2028

Market Segments

Types, Price Range, Distribution Channels, and Regions.

Region Scope

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa (MEA)

Key Companies Profiled

Grande Cosmetics LLC, rapidlash, Skin Research Laboratories, Christian Dior SE, Vichy Laboratoires, Athena Cosmetics, Inc (RevitaLash Cosmetics), Peter Thomas Roth Labs LLC, LASHFOOD, PLUME HAIR & LASH SCIENCE, Shiseido Co Ltd., lancerskincare, BEAUTY GENERATION AB.

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail tailor-made purchase options to meet your research requirements.

Target Audience

  • Demand Side: Fashion Industry, Beauty and Cosmetics, Entertainment, Media, and among others.
  • Regulatory Side: Concerned government authorities, commercial research & development (R&D) institutions, and other regulatory bodies. Federal Food Drugs and Cosmetic Act (FD&C), Central Drugs Standard Control Organization (CDSCO), Bureau of Indian Standards (BIS), Food and Drug Administration (FDA), National Administration of Drugs, Foods, and Medical Devices (ANMAT), and others.