According to a recent market study published by Growth Market Reports, titled, “Global E-Cigarette and Vape Market by Product Type, by Flavor, by End-User, by distribution channel, and by Region: Size, Share, Trends and Opportunity Analysis, 2015-2030”, the market was valued at USD 16,074.1 Million in 2021 and is anticipated to grow at a growth rate 10.2 % by the year 2030.

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E-cigarette dates back to the early 1960s when a man named Herbert A. Gilbert invented a smokeless, non-tobacco cigarette. His invention used a heated liquid to produce a flavored vapor, but the device never went into production. In 2003, a Chinese pharmacist Hon Lik created the first commercially successful electronic cigarette. The electronic cigarette market has since grown rapidly with thousands of different models and designs. As technology improved devices have become more powerful and efficient and e-liquids have become more varied in flavors and nicotine strength.

The use of e-cigarettes has grown rapidly in recent years, especially among young people. Many people use e-cigarettes as a way to quit smoking and as a less harmful alternative to traditional cigarettes. The aerosol produced by e-cigarettes can contain a variety of harmful substances like nicotine, heavy metals, and ultrafine particle that can be inhaled deep into the lungs.

Regulations for e-cigarettes vary by country and region. In some places, the e-cigarette is treated like traditional cigarettes and is subject to the same regulations and restrictions. In other places, the e-cigarette is more lightly regulated or not regulated at all. In the US, the Food and Drug Administration (FDA) has the authority to regulate e-cigarettes and other tobacco products.

In 2016, FDA issues a final rule extending its authority to cover e-cigarettes, along with other tobacco products such as cigars and hookah tobacco. The rule included regulations on the sale and marketing of e-cigarettes, including restrictions on sales to minors and requirements for warning labels and health warnings. Overall, many regulations on e-cigarettes focus on protecting youth and non-smokers from exposure to nicotine and the potential harms of e-cigarettes and vaping, as well as ensuring that e-cigarette products are safety and quality standards.

Key Takeaways from the Study

  • Key players operating in the market are JUUL Labs, Philip Morris International, British American Tabacco, Imperial Brands, Altria Group, Japan Tobacco International, Vuse (R.J Reynolds Vapor Company), NJOY, Logic Technology Development, Vaporesso, J Well France and Others. These companies are considered key manufacturers of e-cigarettes and vapes based on their revenue, research development (R&D) activities, product offerings, regional presence, and supply chain management system.
  • Based on product types, the global e-cigarette and vape market is segmented as disposable, rechargeable, and others. The rechargeable segment is expected to gain a substantial market share in the forecast period due to their accessibility and capacity to eliminate the need for recurring supply purchases like cartridges, rechargeable devices are expected to grow in popularity. For experienced smokers in particular, purchasing recharged e-cigarettes is economical. In several countries, including the US, rechargeable e-cigarettes are also becoming more and more popular among young people because they emit less smoke and can be charged via a USB port.
  • In terms of Flavor, the global e-cigarette and vape market is bifurcated as fruity, tobacco, candy, menthols, and others. Most adult e-cigarette users use flavored products, fruits or fruity and menthol/mint being the most common. Interest in trying e-cigarettes was highest for fruit flavors, almost six times higher than interest in tobacco-flavored e-cigarettes. Although menthol and candy flavors were also more appealing than tobacco flavors, alcohol, and tobacco did not differ.
  • On the basis of end-user, the global e-cigarette and vape market is categorized as male and female. Awareness and use of e-cigarettes and vaping have increased considerably in the last few years worldwide among adults both male and female, particularly those who are current or former smokers. The male segment accounts for the largest share in the forecasted period, owing to the use of e-cigarettes and vaping by young males probably from high school and college. The number of males smoking e-cigarettes and vaping is increasing every year due to its perceived benefit of being less harmful than traditional cigarettes, also smoking cessation is one of the top reasons people are inclined to e-cigarette and vape products.
  • On the basis of distribution channels, the global e-cigarette and vape market is categorized as Offline and Online. The offline is further bifurcated into vape shops, tobacconists, and Convenience Stores. The offline segment holds the largest market share in the forecasted period as it is easy to find a variety of shops in various regions, moreover, consumers can choose from a variety of brands and flavors. In the US, the UK, and other European countries retail shops are quite accessible and are growing in number. However, the online segment is also catching up very fast due to the penetration of the internet, major companies are coming up with their own e-commerce website, and from there they are experiencing high demand in online sales. It is also forecasted that the online segment is expected to grow at a significant rate.
  • On the basis of region, the global e-cigarette and vape market is categorized as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America accounts for a substantial share of the market during the forecast period. The growth is due to growing awareness among youth in the region. Also, the accessibility of products in the region is propelling market growth. The US is the largest importer of e-cigarettes and vape product mostly these products is exported from China, which is also a big market for e-cigarette and vape products.

Scope of the Global E-Cigarette and Vape Market Report

Report Metric


Market Value in 2021

USD 16,074.1 Million

Market Growth Rate (from 2015 to 2030)

10.2 %

Historical Data

2019 & 2020

Base Year


Forecast Period

2022 - 2030

Units Considered

Value (US$ Million)

Market Segments

By Product Type (Disposable, Rechargeable, Others) By Flavor (Fruity, Tobacco, Candy, Menthols, Others) By End-User (Male, Female) By Distribution Channel (Offline {Vape Shop, Tobacconist, Convenience Stores}, Online)

Key Companies Profiled

JUUL Labs, Philip Morris International, British American Tabacco, Imperial Brands, Altria Group, Japan Tobacco International, Vuse (R.J Reynolds Vapor Company), NJOY, Logic Technology Development, Vaporesso, J Well France and Others.

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail tailor-made purchase options to meet your research requirements.

Target Audience

  • Supply-side: Manufacturer, distributors, wholesaler, and Supplier.