According to a recent market study published by Growth Market Reports, titled, “Global Digital Adoption Platform (DAP) Market by Type, by Application, by End-User, by Region: Size, Share, Trends and Opportunity Analysis, 2016-2031”, the market was valued at US$ 1,078.6 Mn in 2022 and is expected to grow at a moderate growth rate of 17.9% by the year 2031.

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As per Growth Market Reports industry analyst Shreyash Trigune, the “Global Digital Adoption Platform (DAP) Market” is anticipated to witness significant growth during the forecast period 2023-2031.

A digital adoption platform is a software solution that provides interactive guidance, training, and support to users adopting digital tools and applications. It offers in-app walkthroughs, tutorials, and performance support resources to simplify the learning process and maximize user engagement. DPAs streamline the onboarding process, enhance user productivity and optimize the adoption and utilization of digital tools, which improve user experience and drive successful digital transformation within the organization.

Key factors that are anticipated to fuel the demand for the global digital adoption platform (DAP) market during the forecast period are increasing digital transformation, the growing complexity of software applications, and enhanced user engagement and productivity. Conversely, integration complexity and resistance to change in organizations may hamper the market growth of the digital adoption platform (DAP) market. The increasing demand for seamless digital experiences creates opportunities in the market.

Supply/Value chain management is an essential part of any business. A supply/value chain contains a series of steps to get products from their original state to the customers. The Digital Adoption Platform (DAP) market includes software development, integration, deployment, training, support, and analytics. It starts with the development and enhancement of DAP software, followed by integration with various applications. Deployment involves implementing the DAP within organizations, followed by user training and ongoing support. Analytics provide insights into user behavior and software adoption, enabling optimization and improvements.

The primary, as well as secondary research methodology, is used for keen observation and study of the Digital Adoption Platform (DAP) market. The primary research methodology involves commercial agreements made with the primary respondents as well as consulting partners to extract critical information pertaining to the syndicated as well as consulting projects. Primary interviews were conducted with the stakeholders across industry verticals at regular intervals in line with the ongoing studies and to keep ourselves abreast with the latest market trends & developments.

Validation of the estimated market size, and current and future trends done from the key opinion leaders (KOLs). These KOLs are the CXO level people from leading companies in the industry and possess the experience of around 10-20 years in the industry. On the other hand, the secondary research methodology involves exhaustive desk research undertaken to understand the prevailing market trends & dynamics, market competition, customer insights and other KPIs.

Company websites, their SEC filings, annual reports, broker & financial reports and investor presentations are scanned for understanding the competitive scenario, details and developments, and the overall competitive landscape. Regional government and statistical databases were analyzed for macro & micro analysis. Research publications and paid data are referred to obtain and validate the market estimations, budget, expenditure, and other statistical insights.

COVID-19 have a significant impact on the digital adoption platform market, with remote work and digital transformation becoming imperative, organizations rapidly adopted new technologies and digital tools. This surge in digital adoption created a greater need for DAPs to facilitate seamless onboarding, training, and support for remote users.

The pandemic accelerated the demand for DAPs as organizations sought to ensure the effective utilization of digital tools, enhance remote user experiences, and optimize productivity in the new remote work environment. The DAP market experienced a boost as businesses recognized the critical role DAPs play in driving successful digital transformations.

Key Takeaways from the Study

  • In terms of deployment mode, the cloud-based segment accounted for a considerable share of the market in 2022 due to the flexibility of using and accessing from anywhere.
  • Based on organization size, the small and medium-sized enterprises (SMEs) accounted for a substantial share of the market in 2022 and are expected to expand at a substantial CAGR during the forecast period due to the rapid adoption of DAP solutions for integrating with various enterprise applications.
  • On the basis of end-user, the BFSI segment accounted for a considerable share of the market in 2022 due to the increasing usage of digital adoption platforms for simplifying the complex financial service for consumers.

Scope of Digital Adoption Platform (DAP) Market Report

Report Metric


Market Value in 2022

US$ 1,078.6 Million

Market Growth Rate (from 2015 to 2030)


Historical Data


Base Year


Forecast Period

2023 – 2031

Units Considered

Value (US$ Million)

Market Segments

By Deployment Mode, By Organization Size, By End-User

Key Companies Profiled

AppLearn, AppNavi, Foobar, Inc., OnScreen,, Inc., Product Fruits s.r.o., UserGuiding, Userlane, Userpilot, WalkMe Ltd., and Whatfix.

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail of tailor-made purchase options to meet your research requirements.

Target Audience

  • Supply-side: Software providers and developers
  • Demand Side: Consulting companies and end-consumers