According to a recent market study published by Growth Market Reports, titled, "Global Bilberry Extract Market by types, by forms, by sales channels, by end-use industries, and by regions: Size, Share, Trends and Opportunity Analysis, 2021-2028", the market was valued at USD 107.2 Billion in 2020 and is expected to grow at a rate of 12.3% by 2028. Rising health awareness among consumers is resulting in increased demand for natural products, which is growing the demand for bilberry extract across the world. The taste of bilberry, along with its many health benefits, is driving its demand in various industries. Additionally, increasing demand for functional foods and dietary supplements is favouring the bilberry extract industry.

The Global Bilberry Extract Market has been segmented into types, forms, sales channels, end-use industries, and regions. Based on types, the market is bifurcated into organic and conventional. Based on forms, the market is bifurcated into liquid, powder, tablets/capsules, and other forms. Based on sales channels, the market is bifurcated into B2B and B2C.

The B2C sales channel is further segmented into drug stores, specialty stores, convenience stores, online retail, and other offline channels. Based on the end-use industries, the market is bifurcated into individual/household and commercial. The commercial segment is further divided into food and beverages, pharmaceuticals, cosmetics and personal care, nutraceuticals, and others. On the basis of regions, the Bilberry Extract market is segmented as North America, Europe, Latin America, Asia Pacific, and Middle East & Africa.

Request a free sample copy @

Bilberries are a dark blue fruit, and are smaller, softer, and darker than blueberries. They are rich in anthocyanin, a polyphenolic component which is known for its antioxidant properties and found in other berry fruits. Bilberries have higher anthocyanin content as compared to other berries, such as strawberry, cranberry, elderberry, and raspberry, and contains small quantities of catechin, vitamin C, and quercetin. Bilberry plant is a low-growing plant majorly found in Northern Europe and in some parts of North America and Asia Pacific. Bilberry is known as European blueberry, huckleberry, whortleberry, and blackberry.

For researchers working in the life science or research field, several manufacturers of bilberry extracts enhanced numerous enzyme-related services, such as enzyme expression and purification services, and enzyme engineering services. Enzymes have become increasingly significant in all biological pathways as the understanding of enzymology and molecular biology progressed. Rapid market demand and product development necessitate large-scale manufacturing services. At the same time, new enzymes are being developed to meet various types of needs in pharmaceuticals and catalysis. After years of experience in serving companies and research institutes, Creative Enzymes has been proven to be highly reliable for its services and is able to offer enzyme-related services or products for researchers.

Bilberry (European blueberry) has been shown to have a variety of biological effects, including anticancer activity. Bilberry extract has antiproliferative actions in MCF7 human breast cancer cells, including the potential to induce apoptosis and influence microtubule assembly and structure. Bilberry extract inhibited cell growth in a concentration-dependent manner, with a 50% inhibitory dosage of 0.3-0.4 mg/mL, in combination with induction of apoptotic cell death. At these levels, neither mitosis nor any other cell cycle stage were inhibited, nor were the microtubule or actin cytoskeletons affected.

Production of the bilberry extract has been affected, due to the lockdown and shutdown in various parts of the world. Various issues such as under-staffed companies, production issues, and lack of transportation affected the global market. Problems such as shortage of raw materials and difficulties in obtaining materials for the manufacture of bilberry extract products had a negative impact on the production. Declining demand for bilberry extract from end-use industries such as commercial and household sector restricted the market growth. The market is expected to gradually recover, as countries lift lockdowns.

Key Takeaways from the Study

  • The organic bilberry plant is extracted in small batches with certified organic cane alcohol to preserve the phytochemical balance in the plant. Several bilberries are collected through wild harvest under organic wild certification.
  • Bilberry extract is taken in supplement form, often as tablets or capsules. It is eaten, in fresh or dried forms, or consumed as bilberry tea or as a smoothie.
  • Business-to-consumer market (B2C) involves the sale of bilberry extracts from several manufacturers directly to the end-users, who are the consumers of bilberry extracts.
  • The pharmaceutical segment is anticipated to hold a substantial share of the market during the forecast period. Bilberry extract is rich in anthocyanin, vitamin C, and antioxidants, which helps in reducing various skin diseases and increases the demand for bilberry extract in the pharmaceutical industry.
  • The food and beverage segment is expected to hold a significant market share during the forecast period, owing to rising awareness related to health benefits. Manufacturers are mainly focusing on increasing the production of bilberry extract products.
  • The nutraceutical segment is estimated to be the fastest-growing segment, owing to inherent nutritional profile of bilberry extract. Bilberries are expected to reduce eye fatigue and dryness in persons who work with video display terminals and improve eyesight in people with glaucoma.
  • The market in North America is expected to grow at a rapid pace, owing to changing dietary pattern that increases the demand for bilberry extract among consumers. Rising adoption of organic products among consumers and increasing demand for bilberry in the food and beverage industry are driving the market.
  • Production of bilberries are developing gradually in the countries of Europe and Africa, and the UK is a major consumer of bilberry and blueberry fruits.
  • Rising consumption of natural products in various countries of Asia Pacific such as China, India, and Japan boost the market.
  • Bilberry is used in alternative medicine as a possibly effective aid in treating circulation problems caused by chronic venous insufficiency, and eye problems caused by diabetes or high blood pressure.            
  • On the basis of country, the US held 85% value share of the market in 2020. The US is projected to account for the largest share of the market during the forecast period. In terms of revenue, the US and Canada were valued at US$ 27 Million and US$ 4.7 Million, respectively, in 2020. Furthermore, the Canada is anticipated to expand at a lucrative CAGR of 13.0% between 2021 and 2028.

Report Scope

Report Metric


Market Value in 2020

USD 107.2 Million

Market Growth Rate (from 2021 to 2028)


Historical Data

2018 & 2019

Base Year


Forecast Period

2021 – 2028

Market Segments

Types, Forms, Sales Channels, End-Use Industries, and Regions.

Region Scope

North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

Key Companies Profiled

Bio Botanica, Inc., CHANGSHA NATUREWAY, Creative Enzymes.,, Ferlux (Biocodex), FutureCeuticals, Life Extension, Natrol, LLC, Nature's Way Products, LLC, NOW Foods, Source Naturals, Inc., and Swanson.

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail tailor-made purchase options to meet your research requirements.

Target Audience

  • Demand Side: Food and beverages, pharmaceuticals, cosmetics and personal care, nutraceuticals, and others.
  • Regulatory Side: Concerned government authorities, commercial research & development (R&D) institutions, and other regulatory bodies.
  • Associations and Industry Bodies: United States Department of Agriculture (USDA), American Herbal Products Association (AHPA), and others.