According to a recent market study published by Growth Market Reports, titled, “Global Automotive In Mold Decoration Market by Method, Material, Application, Vehicle Type, Distribution Channel, and Regions: Size, Shares, Trends and Opportunity Analysis, 2016-2031”, the market was valued at USD 5,161.9 Million in 2022 and is expected to grow at a growth rate of 5.3% by the year 2031. The overall incremental opportunity is estimated to be USD 2,837.2 Million from 2022 to 2031.

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As per Growth Market Reports industry analyst Akash Vedpathak, “The Automotive In Mold Decoration Market” is anticipated to witness significant growth during the forecast period 2023-2031. Key factors that are anticipated to fuel the demand for the global Automotive In Mold Decoration market during the forecast period are growing automotive industry and technological advancements. Conversely, high initial investment and maintenance costs and stringent environmental regulations and standards hamper the growth of the Automotive In Mold Decoration market. Furthermore, surging demand for electric vehicles (EVs) and collaborations and partnerships are expected to create numerous opportunities for market’s growth during the forecast period.

Automotive in mold decoration refers to a process where decorative elements are integrated directly into the molding of a vehicle component, such as interior panel or buttons. This technique allows for the application of intricate designs, graphics, or textures during the molding process, resulting in a seamless and durable decorative finish on automotive parts.

Supply chain management is a pivotal part of any business. A supply chain contains a series of steps to get products from their original state to the customers. It is a network of producers and suppliers who work together to create and deliver a certain product to end-users. Entities involved in the supply chain include manufacturers, vendors, warehouses, transportation firms, distribution centers, and retailers. Automotive In Mold Decoration supply chain involves design, material selection, and mold manufacturing, IMD film production, injection molding, and assembly.

The primary, as well as secondary research methodology, is used for keen observation and study of the Automotive In Mold Decoration market. The primary research methodology involves commercial agreements made with the primary respondents as well as consulting partners to extract critical information pertaining to the syndicated as well as consulting projects. Primary interviews were conducted with the stakeholders across industry verticals at regular intervals in line with the ongoing studies and to keep ourselves abreast with the latest market trends & developments. Validation of the estimated market size, and current and future trends done by the key opinion leaders (KOLs). These KOLs are the CXO level people from leading companies in the industry and possess experience of around 10-20 years in the industry. On the other hand, the secondary research methodology involves exhaustive desk research undertaken to understand the prevailing market trends & dynamics, market competition, customer insights, and other KPIs. Company websites, their SEC filings, annual reports, broker & financial reports, and investor presentations are scanned for understanding the competitive scenario, details and developments, and the overall competitive landscape. Regional government and statistical databases were analyzed for macro & microanalysis. Research publications and paid data are referred to obtain and validate the market estimations, budget, expenditure, and other statistical insights.

COVID-19 has affected nearly every aspect of the economy. The automotive industry is among those affected. The COVID-19 pandemic had a significant impact on the automotive industry, causing disruptions in manufacturing. The implementation of social distancing measures resulted in the temporary closure of automobile manufacturing plants, which led to a decreased production of automotive in mold decoration.

Many automotive manufacturing plants were temporarily shut down or operated at reduced capacity during the pandemic, which led to a decrease in demand for automotive in mold decoration. This was primarily due to disrupted supply chains, reduced consumer spending, and a decline in vehicle production. For instance, after a bleak 2019, which already marked a decline of almost 5% in world auto production (down to less than 92.2 million cars, trucks, and buses) and which ended 10 years of growth, the world auto industry faced new, unprecedented challenges in 2020, due to the COVID-19 pandemic. However, as the industry gradually recovers, there is an increased in focus on interior design and customization, potentially driving the demand for in mold decoration in automotive applications.

Key Takeaways from the Study:

  • Based on Method, the Automotive In Mold Decoration market is segmented into Powdered-paint Method, In-mold Transfer Decoration, and Others. The In-mold Transfer Decoration segment held a dominant share of the market in 2022, owing to the need for durable and scratch resistance surfaces drives the adoption of in-mold transfer decoration in automotive applications. The process provides a protective layer, increasing the longevity of the decorated parts and ensuring resistance against wear and tear.

  • Based on Material, the global Automotive In Mold Decoration market is segmented into PP, ABS, PC, ABS/PC, PMMA (Acrylic), TPU, and Others. The PP segment held a substantial share of the market in 2022. PP has high durability, chemical resistance, and cost effectiveness, making it an attractive choice for various interior automotive components.

  • Based on Application, the Automotive In Mold Decoration market is segmented into Dashboard, Instrument Panel, Touch Controller, Door Trims Panels, Steering Wheel, and Others. The Dashboard segment held a dominant share of the market in 2022. It is primarily driven by heightened consumer demand for visually appealing and customizable vehicle interiors. As consumers increasingly prioritize a sophisticated and personalized driving experience, automakers leverage in-mold decoration technologies to enhance the aesthetics of interior components like dashboard.

  • Based on Vehicle Type, the Automotive In Mold Decoration market is segmented into Passenger Vehicle, Commercial Vehicle (Light Commercial Vehicle, Heavy Commercial Vehicle)). The Passenger segment held a dominant share of the market in 2022. Consumer preferences, aesthetic appeal, and customization options significantly influence passenger vehicle demand in automotive in-mold decoration. The desire for visually appealing interiors, advanced technology integration, and the ability to personalized vehicle designs are key factors driving the demand for in mold decoration technique in the automotive industry.

  • Based on Distribution Channel, the global Automotive In Mold Decoration market is bifurcated into OEM and Aftermarket. The OEM segment held a dominant share of the market in 2022, owing to trend towards advanced technology integration within vehicles, such as touchscreens and smart surfaces, amplifies the need for precision in design and production. OEM in mold decoration enables the seamless incorporation of these technological features, meeting consumer expectations for modern and connected automotive experiences.

Report Scope:


Report Metric


Market Value in 2022

USD 5,161.9 Million

Market Growth Rate (from 2022 to 2031)


Historical Data

2016 to 2021

Base Year


Forecast Period

2023 – 2031

Units Considered

Value (USD Million)

Market Segments

by Method, by Material, by Application, by Vehicle Type, by Distribution Channel, and by Region.

Key Companies Profiled

ENGEL, CCL Design, Nissha Co., Ltd., Sumitomo (SHI) Demag Plastics Machinery GmbH, KURZ, Rosti Group AB, Hy-Tech Forming Systems USA, Inc., Arion Technology Ltd., YOMURA, RJC American Inc.

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail of tailor-made purchase options to meet your research requirements.


Target Audience:

Automotive In Mold Decoration Manufacturers, Automotive Manufacturing Companies, Consulting Firms, Private Research and Development Firms, and Investment Firms.