According to a recent market study published by Growth Market Reports, titled, “Global Alcohol-free Mouthwash Market by Flavor, By Application, By Distribution Channel, and By Region: Size, Share, Trends and Opportunity Analysis, 2015-2030”, the market was valued at US$ 5,028.9 Million in 2021 and is anticipated to expand at a growth rate of 7.4% by 2030.

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Mouthwashes are antiseptic solutions that are intended to reduce the microbial load in the mouth, although other mouthwashes are recommended to combat analgesic, anti-inflammatory, or anti-fungal action. Some rinses act as saliva substitutes to neutralize acid and keep the mouth moist during xerostomia (dry mouth). Cosmetic mouthwash temporarily controls or reduces bad breath and leaves a pleasant taste in the mouth.

The global Alcohol-free Mouthwash Market has been segmented in terms of flavor, application, distribution channel, and region. In terms of flavor, the global Alcohol-free Mouthwash Market is split into cinnamon, mint, strawberry, unflavored, and other flavors. Based on application, the market is divided into tooth decay, periodontal diseases (gum diseases), halitosis (bad breath), and others. On the basis of distribution channels, the market is fragmented into online, and offline {Pharmacies, General Stores, and Hypermarket/Supermarket}). Considering regions, the market is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

The unexpected advent of the coronavirus pandemic boosted the market. The COVID-19 pandemic has highlighted the importance of oral hygiene to prevent the spread of infectious diseases. Further, a significant surge was registered in therapeutic mouthwashes, as independent research studies by different medical institutes and associations proved the effectiveness of mouthwash to reduce SARS-CoV-2 viral load in the oral cavity. High demand for maintaining oral hygiene during the pandemic has increased the demand for rinse products and other oral care products in the second half of 2020.

Key Takeaways from the Study

  • Players in the global Alcohol-free Mouthwash Market include Church & Dwight Co., Inc., Colgate-Palmolive Company, Haleon Group of Companies, Himalaya Wellness Company, and Johnson & Johnson Consumer Inc. These players held a major share of the global Alcohol-free Mouthwash Market in 2021.
  • Evolving consumer perception towards oral hygiene routines, shifting consumer preference towards herbal and organic products, growing investment in product promotion, and technology developments across the globe are key factors that drive the Alcohol-free Mouthwash Market.
  • Growing incidences of oral diseases to increase mouthwash usage is expected to create opportunities in the coming years.
  • Based on flavor, the market is segmented into cinnamon, mint, strawberry, unflavored, and other flavors. The mint segment is expected to hold a considerable share of the market during the forecast period. Mint mouthwash is preferred over other flavors among the young population, due to its high content of menthol, which creates an icy cold sensation.
  • Based on application, the market is fragmented into tooth decay, periodontal diseases (gum diseases), halitosis (bad breath), and others. The periodontal diseases segment holds a key share of the market. Periodontal disease is generally attributed to the presence of bacteria in the mouth that infected the tissue around the teeth. Antibacterial mouthwashes reduce plaque biofilm, kill bacteria in hard-to-reach places below the gums, and eliminate bacteria on non-tooth oral surfaces, including the cheeks and tongue.
  • Based on the distribution channel, the market is segmented into online and offline. The offline segment is anticipated to expand at a significant CAGR during the forecast period, owing to the availability of various brands under the same roof. The influx of consumers purchasing alcohol-free mouthwash from stores and retailers is increasing, due to the availability of enormous stock-keeping units. The alcohol-free mouthwash market is expected to expand, due to the pharmacist insights and personal assistance offered by the salesforce in pharmacies and other offline stores.
  • Based on regions, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America accounted for a significant share of the market in 2021, due to urbanization and high consumption of meat products by people in this region, resulting in various oral problems. As of 2019, 4 out of 5 adults in the US prioritize oral health, surpassing mental health, exercise, and diet control, respectively. Furthermore, the American Dental Association reports that 18% of people affected by oral diseases experience problems in other aspects of their lives such as the inability to secure jobs.

Report Scope

Report Metric

Details

Market Value in 2021

US$ 5,028.9 Million

Market Growth Rate (from 2022 to 2030)

7.4%

Historical Data

2015 & 2020

Base Year

2021

Forecast Period

2022 – 2030

Units Considered

Value (US$ Million)

Market Segments

By Flavor, By Application, By Distribution Channel, and By Region

Key Companies Profiled

Perfora, Church & Dwight Co., Inc., CloSYS, Colgate-Palmolive Company, Frimline Pvt. Ltd, Bioprox, and Haleon Group of Companies.

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail of tailor-made purchase options to meet your research requirements.

Target Audience

  • Supply-side: Vendor, Manufacturer, Distributors, Supplier, Retailer.
  • Regulatory Side: Concerned government authorities, and other approved regulatory bodies.