Global Digital Badges Market Anticipated to Reach USD 1,734.2 Million by 2032

According to a recent market study published by Growth Market Reports, titled, “Global Digital Badges Market” by Badge Type, By End-User Industry, By Deployment Type, By Platform, By Application, By Issuer Type, and By Region: Size, Share, Trends and Opportunity Analysis, 2017-2032”, the market was valued at US$ 373.9 Million in 2023 and is anticipated to expand at a growth rate of 19.2% by 2032.

Digital badges are virtual representations of achievements, skills, or competencies that individuals earn through various educational, training, or professional activities. These badges serve as a form of recognition, providing a visual credential that is shared online, typically on platforms such as social media, digital portfolios, or professional networks.
Digital badges are often associated with specific criteria or standards, indicating that the holder has demonstrated proficiency in a particular area. They enhance learning experiences, promote motivation, and support credentialing in informal and formal education contexts. The digital badge market encompasses the creation, issuance, management, and recognition of these badges across various industries and educational institutions.

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The global digital badges market has been segmented in terms of badge type, end-user industry, deployment type, platform, application, and issuer type. In terms of badge type, the global digital badges market is segmented into professional certification badges, academic achievement badges, skill-based badges, compliance and training badges, event participation badges, & micro-credentials. On the basis of end-user industry, the market is segregated into education and academia, corporate & enterprise, government, nonprofits & NGOs, & healthcare. Based on deployment type, the market is classified as on-premise, cloud-based solutions, and hybrid solutions. Based on platform market is segmented into web-based platforms, mobile applications, and blockchain-based badge platforms. Based on application market is fragmented into education, corporate learning & development, online learning platforms, workforce credentialing, and skill-based training program. In terms of end-user the market is segmented into educational institutions, corporates, nonprofits, & government entities. Considering regions, the market is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

The COVID-19 pandemic had a positive impact on the digital badges market, due to growth of e-learning & online certifications, rise in adoption of digital learning platforms, increased demand for verification & validation, and emerging industries and skill demand. Platforms such as Coursera, Udemy, and LinkedIn Learning saw a surge in users during the pandemic, as students and professionals pursued to acquire new skills during the lockdown. These platforms make extensive use of digital badges though certify completion of courses and skills. COVID-19 has created a need for verifiable skills and qualifications. The need for reliable, digitally verifiable credentials grew as remote work and learning increased. Digital badges have become a suitable solution for organizations looking to certify online learning achievements.

Key Takeaways from the Study:

• Players in the global digital badges market include Accredible, BadgeCert, Badgecraft, Basno, City&Guilds, IBM, Instructure, Inc., Litmos US, L.P., Microsoft Corporation, MY OPEN BADGE (Reiss Romoli s.r.l.), NOCTI, Open Badge Factory Ltd, Pearson (Credly), Skillsoft Corporation, and others.

• Based on badge type, the global digital badges market is segmented into professional certification badges, academic achievement badges, skill-based badges, compliance and training badges, event participation badges, & micro-credentials. The professional certification badges segment held 30.4% share of the market in 2023 and is expected to expand at a CAGR of 19.3% during the forecast due to increasing demand for verifiable proof of skills, as employers seek to validate candidates competencies.

• In terms of end-user industry, the market is segregated into education and academia, corporate & enterprise, government, nonprofits & NGOs, & healthcare. The education and academia segment held 44.3% share of the market in 2023 and is expected to expand at a CAGR of 19.3% during the forecast period, increasing adoption of digital badges in educational institutions to recognize student achievements and competencies.

• On the basis of deployment type, the market is classified as on-premise, cloud-based solutions, and hybrid solutions. The cloud-based solutions segment held XX% share of the market in 2023 and is expected to expand at a CAGR of 19.4% during the forecast period, due to increasing demand for scalable and flexible badge management systems that easily integrate with existing learning management systems (LMS) and other educational platforms.

• Based on platform market is segmented into web-based platforms, mobile applications, and blockchain-based badge platforms. The web-based platforms segment held a 62.5% share of the market in 2023 and is expected to expand at a CAGR of XX% during the forecast period due to the increasing reliance on online learning and digital credentialing.

• On the basis application market is fragmented into education, corporate learning & development, online learning platforms, workforce credentialing, and skill-based training program. The education segment held 41.1% share of the market in 2023 and is expected to expand at a CAGR of 18.8% during the forecast period, due increasing adoption of competency-based education models, digital credentialing in K-12 & higher education, and the rising demand for personalized learning experiences.

• Based on of Issuer type the market is segmented into educational institutions, corporates, nonprofits, and government entities. The educational institutions segment held a 45.8% share of the market in 2023 and is expected to expand at a CAGR of XX% during the forecast period, due to the rise of e-learning platforms and technological advancements facilitating badge issuance and management.

Key Developments

• In November 2023, Instructure Inc. announced the acquisition of Parchment. Parchment, a digital credential service, enables learners, academic institutions, and businesses to seek, verify, and share credentials. This acquisition comes after Parchment acquired Digitary, a digital credential provider in July 2021 as part of its global expansion strategy. The integration of Parchment is projected to significantly increase Instructure's customer base while also providing learners with a full digital passport of their achievement records.

Report Scope:

Target Audience:

• Regulatory and Standards Organizations

  • • International Organization for Standardization

    • Institute of Electrical and Electronics Engineers

    • Council for Higher Education Accreditation (CHEA)

    • U.S. Department of Education

    • European Qualifications Framework (EQF)

    • American National Standards Institute (ANSI) and ISO Standards

    • National Initiative for Cybersecurity Education (NICE) Framework (U.S.)

• Data Privacy and Security Regulators

  • • General Data Protection Regulation (GDPR)

    • Federal Trade Commission (FTC)

    • Cybersecurity Agencies