According to a recent market study published by Growth Market Reports, titled, “Global Animation Toys Market” by type, by product price, by animation titles, by character traits, by sales channel, and by regions: size, share, trends and opportunity analysis, 2016-2031”, the market was valued at USD 33,146.9 Million in 2022 and is expected to grow at a growth rate of 6.5% by the year 2031.

As per Growth Market Reports industry analyst Devashish Roy, “Global Animation Toys Market” is anticipated to witness significant growth during the forecast period 2023-2031.

Animation toys were initially manufactured in the early 20th century, around the time of the first animated movies. Plush toys are another popular category of animated toys. These are fabric-based soft toys. Plush toys are based on characters from animated movies and TV series, which are popular among children and adults. A lot of animation toys use electronics and sensors that enable them to move and produce sounds that resemble those of animated characters. Hence, animation toys show capacity to attract the interest of consumers of all ages. Animation toys remain to be a valued component of popular culture, ranging from conventional dolls to complex electronic devices.

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Key factors such as rising disposable income and Increasing popularity of licensed products are anticipated to propel the growth of the market during the forecast period. Conversely, High Production Cost of Animation toys restrain the market. The Technological Advancement are one of the opportunity  for the growth of the Animation Toys Market.

The supply chain is a system between a company and its suppliers to manufacture and distribute particular products to the final buyers. This system includes different activities, information, entities, people, and resources. Entities involved in the Animation Toys supply chain include manufacturers, suppliers/distributors, and end-users. Raw materials/parts used for manufacturing animation toys are shipped to manufacturers to be produced into the final product. These raw materials are procured from raw material suppliers and stored at warehouses or directly sent to manufacturing sites/plants, where raw materials/parts are further inspected to ensure their quality. Animation toy is manufactured using raw materials such as polyvinyl chloride, acrylonitrile butadiene styrene (ABS), vinyl, resin, and others. Quality checks are performed throughout the production process by manufacturers to ensure the quality of the product. The products are then supplied to the distributors.

The primary as well as secondary research methodology is used for keen observation and study of the Global Animation Toys Market. The primary research methodology involves commercial agreements made with the primary respondents as well as consulting partners to extract critical information pertaining to the syndicated as well as consulting projects. Primary interviews were conducted with the stakeholders across industry verticals on regular intervals in line with the ongoing studies and to keep ourselves abreast with the latest market trends & developments. Validation of the estimated market size, current and future trends done from the key opinion leaders (KOLs). These KOLs are the CXO level people from leading companies in the industry and possess the experience of around 10-20 years in the industry. On the other-hand the secondary research methodology involves exhaustive desk research undertaken to understand the prevailing market trends & dynamics, market competition, customer insights and other KPIs. Company websites, their SEC filings, annual reports, broker & financial reports and investor presentations are scanned for understanding the competitive scenario, details and developments, and the overall competitive landscape. Regional government and statistical databases analyzed for macro & micro analysis. Research publications and paid data referred to obtain and validate the market estimations, budget, expenditure and other statistical insights.

The global animation toys market has experienced mixed impacts from the COVID-19 pandemic. The pandemic has caused disruptions in global supply chains and manufacturing operations, leading to production delays for animation toys. Additionally, reduced consumer spending due to job losses, pay cuts, and economic uncertainty has resulted in a decrease in demand for non-essential items, including animation toys.

Key Takeaways from the Study

  • The players include AOSHIMA BUNKA KYOZAI Co.,LTD., BANDAI SPIRITS, Dream International Limited, GOOD SMILE COMPANY, INC., Hasbro, KOTOBUKIYA, Mattel, McFarlane Toys, Spin Master, TOMY, and  Zing.
  • Based on type the Global Animation Toys Market is segmented into Anime Gacha, Anime Doll, Anime Figure, Cartoon Plush Toys. The anime doll segment is projected to expand at a significant CAGR during the forecast period, due to the rising popularity of collectibles. Increasing quality of designs and appropriate representation of character are propelling the market growth.
  • Based on Product price the market is segmented into Low, Medium, and High.  The medium segment is projected to expand at significant share during the forecast period, as medium-cost animation toys provide better quality and various features as compared to low-cost toys. Moreover, they have a huge customer base, due to the affordability of medium-cost animation toys, which drives the market.
  • Based on Animation Titles, the Animation Toys Market is segmented into Pokemon, Hello Kitty, Gundam, and Others. The pokemon segment is projected to grow at a rapid pace during the forecast period, due to the rising popularity of pokemon animation movies, trading card games, and video games. Furthermore, the increasing promotional activities by social media influencers are driving the segment.
  • Based on character traits, the market is segmented into cute, cool, angry, and others. The cool segment is expected to hold a significant market share during the forecast period, due to the increasing demand for engaging and interactive toys. Rising disposable income and increasing demand for collectibles are propelling the segment.
  • Based on Sales Channel, the Animation Toys market is categorized into online and offline. The offline segment is expected to expand at a lucrative CAGR during the forecast period. Customers tend to buy animation toys from supermarkets/hypermarkets, retailers, wholesalers, or toy stores, as it allows them to test, touch, and see the toys before purchasing it. This is expected to drive the offline segment over the forecast period.
  • North America is expected to expand at a significant CAGR in the coming years, due to the growing popularity of anime characters and superheroes among children in the region. Moreover, the growing demand for customized action figures is expected to drive the regional market during the forecast period.

Report Scope

Report Metric


Market Value in 2022

USD 33,146.9 Million

Market Growth Rate (from 2023 to 2031)


Historical Data

2020 & 2021

Base Year


Forecast Period

2023 – 2031

Units Considered

Value (USD Million)

Market Segments

by Type, by Product Price, by Animation Title, by Character Traits,  and by Sales Channels

Key Companies Profiled

AOSHIMA BUNKA KYOZAI Co.,LTD., BANDAI SPIRITS, Dream International Limited, GOOD SMILE COMPANY, INC., Hasbro, KOTOBUKIYA, Mattel, McFarlane Toys, Spin Master, TOMY, Zing

Customization Scope

Report customization available on request

Pricing and Purchase Options

Avail tailor-made purchase options to meet your research requirements.

Target Audience

•            Supply-side: Manufacturers and distributors
•            Demand Side: Kids and Adults
•            Regulatory Side: Concerned government authorities, and other regulatory bodies.